Influencer marketing is everywhere now, and it also has been steadily growing, with 89% of marketers reporting that the ROI from influencer marketing is comparable to or better than other marketing channels. While it can be a powerful tool for brands to reach their target audience and drive sales, executing successful campaigns requires significant time and resources and developing expertise in the field. This is why, more and more brands start working with Influencer marketing agencies to streamline their workflow and scare their outcome. These agencies have the knowledge and resour ..read more

Influencer marketing has become an increasingly popular strategy for businesses looking to reach new audiences and increase brand awareness. But for many, it still is a black and nebulous box in which they don’t see any advantage. At its core influencer marketing can be seen as an offshoot of celebrity endorsement. Like the former, it piggybacks off the popularity and social proof of public figures by associating a product with them and therefore making it desirable to the audience. Contrary to celebrity endorsement, influencer marketing does not have to rely on widely known personalities to b ..read more

Valentine’s Day is the day set to celebrate love and couples. For cynical marketers, it’s the perfect day to push roses and chocolate. But while these products are deeply connected with the day they are not the only products that can benefit from a targeted campaign in late January, or early February. First of all, it’s important to recognize that Valentine’s Day is not the only holiday in the period, and even if much newer Galentine’s Day is building a stable following and is a perfect opportunity to improve the sales of self-care and women-targeted products. Furthermore, understanding the fe ..read more

In this article, we will explore the key factors to consider when selecting the right influencer for your next campaign. By the end of this article, you’ll better understand how to choose the right influencer who can help you achieve your campaign goals and reach your target audience effectively. In today’s fast-paced world, traditional advertising methods are less effective than they once were. Consumers are bombarded with overwhelming ads daily, making it difficult for businesses to stand out. That’s where influencer marketing comes in. Influencer marketing is a highly effective way to reach ..read more

We all get excited when our team scores or the athlete we cheer for breaks a new record. Sports have attracted crowds for centuries, and those who excel at them have been hailed as gods and generate enormous fame in their prime. Names like Pele, Muhammed Ali, and Joe Di Maggio are widely known decades after they last competed. It’s clear that athletes have a dear space in the minds of many but do they have what it takes to be used for marketing campaigns? In other words, are they influencers?  In this article, we will go through the history of athletes and sponsorships, which goes way bac ..read more

You may have heard of affiliate marketing and thought to yourself: “A way to gain promotion with no upfront costs? That’s amazing”. You probably also know about influencers, and who better than people with an online following to promote your product, especially if there is only to pay for the results. But, as is often the case, what sounds too good to be true has a catch. While the monetary stake may seem low, there is more at play with affiliate marketing under the surface.  Here we explain why combining an affiliate program with influencers may be one of the worst ideas in a marketer ca ..read more

Taipei, Taiwan – CreatorDB, a leading influencer data platform featuring an agency with a global mindset, is set to share its expertise in connecting Eastern and Western markets through influencer marketing at this year’s Web Summit. Specializing in bridging the gap between diverse cultures, CreatorDB’s in-house multilingual influencer marketing agency offers businesses the tools they need to reach a global audience. CreatorDB has established itself as a bond between East and West, offering tools and strategies that enable businesses to engage with a global audience effectively. The company’s ..read more

Who are NELK Boys? NELK, or the NELK Boys (View NELK’s CreatorDB profile here) as they are more commonly referred to, got their start as a pure prank YouTube channel where the boys would play pranks on the public in a variety of hilarious ways to garner reactions. The original crew consisted of three members: Kyle Forgeard, Jesse Sabastiani, and Lucas Gasparini. They are Canadians from the Mississauga area of Ontario Canada who formed a bond over their love for making humorous YouTube videos. Kyle and Lucas have been friends since childhood and Jesse got involved in the mix earl ..read more

If you are a marketer looking at influencer marketing, a CEO with an idea that targets influencers, or just interested in the dynamics that involve content creators, you most likely need access to an influencer database! Adding an influencer database to your tool bag can be beneficial for all these purposes and even more. Businesses often need access to information regarding influencers and the creator economy that are contained in an influencer database   In this article we will go over what an influencer database is, what can you find in it, and how that can help you. Plus, we will ..read more

Taipei, Taiwan -CreatorDB is excited to announce its participation in the renowned GamesCom Asia 2023, where it plans to showcase its revolutionary influencer marketing solutions tailored for the gaming industry. This participation underscores CreatorDB’s commitment to innovating and expanding its reach, offering global brands and gamers impactful collaboration opportunities. The GamesCom Asia event will provide attendees with a firsthand look at CreatorDB’s offerings, honed by an international client service agency. Their services facilitate dynamic collaborations between influencers and bran ..read more