Snapchat has been a major player in the digital media landscape for years, and many brands have leveraged their tools to run impactful advertising campaigns on the platform. Now, Snapchat is also becoming a staple of influencer marketing strategies and the booming creator economy ..read more

The Creator Economy has gone global—and we’ve got the stats to prove it ..read more

Each week, we'll bring you select insights from our newsletter, How to Build Brands and Influence People (HBBIP). To have all of these insights delivered directly to your inbox, subscribe today!  ..read more

In the ever-evolving world of beauty, one constant remains: change (ironically) is inevitable. In fact, the last two decades have seen an unprecedented acceleration in the transformation of the industry, driven largely by the rise of social media.  In Ep. 127, Conor sits down with Larissa Jensen, a beauty industry veteran with over 20 years of experience, and currently the SVP, Global Beauty Industry Advisor at Circana—“the leading advisor on the complexity of consumer behavior ..read more

Each week, we'll bring you select insights from our newsletter, How to Build Brands and Influence People (HBBIP). To have all of these insights delivered directly to your inbox, subscribe today!  ..read more

The creator economy is here to stay. As brands continue to invest heavily in influencer marketing, it’s more important than ever that teams have tools to evaluate their programs’ performance. Earned Media Value, or EMV, is one of the most widely used KPIs for creator campaigns—but it’s also one of the most commonly misunderstood.  In this post, we’ll provide a comprehensive overview of EMV by outlining what it is, why it matters, and how brands can leverage it in their reporting. Read on to advance your understanding of Earned Media Value and related metrics, and gain the tools you need ..read more

Our podcast has come quite a long way since its first episode four years ago. And today, we get to bring it full circle, by welcoming back our very first guest: Ashton Wall. When we first spoke to Ashton in April of 2020, she was the Director of Performance Marketing at influencer-favorite cosmetics brand ColourPop. Now, Ashton has taken her expertise in all things creator economy and co-founded her own B2B company—GateMaker Community, a brand-focused, performance-driven earned media agency powering sustainable growth through community.  ..read more

Each week, we'll bring you select insights from our newsletter, How to Build Brands and Influence People (HBBIP). To have all of these insights delivered directly to your inbox, subscribe today!  ..read more

I’d be willing to bet a large sum of money that in the last 24 hours, you, dear reader, have been on Facebook, Instagram, WhatsApp, or Threads. In that case, you’re in luck! In Ep. 125 of Earned, Conor sits down with Jackie Pimentel, Senior Director of Creators and Threads at trillion-dollar social media conglomerate Meta.  ..read more

Each week, we'll bring you select insights from our newsletter, How to Build Brands and Influence People (HBBIP). To have all of these insights delivered directly to your inbox, subscribe today!  ..read more