As the number of manned suborbital space flights is anticipated to grow, so is the necessity of understanding their impact on the human brain. As it turns out, it’s not easy being a suborbital space pilot, especially when things go awry. This new study out of Embry-Riddle Aeronautical University explores the potential of using wireless EEG headsets to monitor the cognitive performance of suborbital pilots in flight. Brainwave activity during suborbital flight simulations revealed cognitive function during emergencies, informing future studies to improve pilot safety. The findings were publishe ..read more

A study by the College of Architecture and Urban Planning found that looking at blue or purple flowers for three minutes can significantly reduce stress at work. The authors hope that understanding the impact of flowers on alpha waves and how they create feelings of relaxation can help design less stressful workspaces. The findings, called Effects of Viewing Flowering Plants on Employees’ Wellbeing in an Office-like Environment, were published in Indoor and Built Environment. Citing stress as the leading cause of physical and mental illnesses, Elsadek et al. (2020) wanted to learn whether flow ..read more

A new joint study has found that resistance exercise creates a highly stable and repeatable pattern of brain activity that could be used to track the progress and efficacy of training programs. This discovery could further research into resistance training to prevent neurodegenerative diseases by revealing how exercise affects the central nervous system. The study, published in the International Journal of Environmental Research and Public Health, used EMOTIV’s 32-channel FLEX EEG system to collect data from 18 “apparently healthy but physically inactive young adults.” The participants include ..read more

A new joint study has found that resistance exercise creates a highly stable and repeatable pattern of brain activity that could be used to track the progress and efficacy of training programs. This discovery could further research into resistance training to prevent neurodegenerative diseases by revealing how exercise affects the central nervous system. The study, published in the International Journal of Environmental Research and Public Health, used EMOTIV’s 32-channel FLEX EEG system to collect data from 18 “apparently healthy but physically inactive young adults.” The participants include ..read more

Are you a researcher looking for high-density yet customizable EEG placement? Flex offers advanced features that were once limited to lab-grade EEG systems but add a new level of flexibility and ease of use. FLEX is an essential tool for modern neuroscience, opening up new possibilities for research in the real world. Download the FLEX 2.0 eBook and learn about: The technological advances that make FLEX stand out. The various domains that FLEX has impacted, with case studies and evidence-based research. The future of EEG and neuroscience and the continued role FLEX will play in shaping this e ..read more

Job Overview We seek a highly skilled Scrum Master to join our dynamic team at EMOTIV, a leading company in neuroscience technology. The Scrum Master will be instrumental in guiding our team through the principles of Scrum and Agile methodologies to deliver cutting-edge software and hardware solutions that align with our company’s mission of advancing brain research and neurotechnology. You will have the unique opportunity to work as a Scrum Master in the unique context of a neuroscience-focused team. You will report directly to the VP of Engineering, and collaborate closely with Product Owner ..read more

EMOTIV is on a mission to vastly improve our understanding of the human brain and to develop a platform for researchers, developers, and consumers around the world to be part of a global innovation task force. EMOTIV leads the field of mobile EEG technology, and our technology has been validated and included in over 4,000 publications. We believe in the power of the human brain and our ability to tap into its potential to open up new possibilities for improving performance, and health and ultimately, preventing disease. We are combining machine learning and huge brain data sets to acceler ..read more

Company Overview EMOTIV is on a mission to vastly improve our understanding of the human brain and to develop a platform for researchers, developers, and consumers around the world to be part of a global innovation task force. EMOTIV leads the field of mobile EEG technology and our technology has been validated and included in over 4,000 publications.  We believe in the power of the human brain and our ability to tap into its potential to open up new possibilities for improving performance, health and ultimately, prevent disease. We are combining machine learning and huge brain data sets ..read more

EEG-based consumer research uses EEG headsets to measure electrical activity in the brain while participants interact with a brand or product. This allows marketers to capture participants’ unspoken cognitive and emotional responses, providing insights into their real attitudes and preferences. Compared to traditional qualitative research methods, EEG provides higher rates of data reliability, real-time reaction reporting, and comprehensive reaction reporting. EEG for consumer research is a type of neuromarketing that focuses on identifying the cognitive and emotional processes involved in con ..read more

Consumers encounter plenty of stress-inducing brand experiences every day: navigating a confusing website, waiting on hold for customer service with a time-sensitive issue, and even shopping at a busy Trader Joe’s. Most of these experiences are not stressful by design, and if they become overwhelming, can deter customers from returning. But did you know a certain level of stress can help users stay attentive and engaged in your product? This is where neuroscience, particularly EEG, becomes commercially viable for any brand seeking a deeper understanding of user experiences. The post Why Should ..read more