Lessons in Hospitality Branding—For Multifamily
Multifamily Insiders Blog » Apartment Marketing
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6d ago
Guest Post by Stephanie Shore, Director of Marketing and Brand Development, Bozzuto (formerly with Marriott International and Hilton) Multifamily branding and marketing could take some notes from other industries—like hospitality. In hospitality branding, the critical focus is the guest experience; customer loyalty and maintaining brand reputation ..read more
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Stop wasting your money on bloated ad spend.
Multifamily Insiders Blog » Apartment Marketing
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2w ago
We audited one of our student housing portfolios a few months back (about 12 properties), and identified ~$50,000-70,000 / year in bloated ad spend. If you are looking to do the same and potentially cut ad spend, read on… We started by implementing a CRM to track things like lead source, and lead stage in the pipeline. Powerful optimizations begin ..read more
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Key Elements of Effective Multifamily Property Websites
Multifamily Insiders Blog » Apartment Marketing
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3w ago
In today's bustling multifamily market, differentiation is key to success. With competition seemingly sprouting overnight, it's crucial for your community to stand out from the crowd. And where better to start than with your digital presence – your website. When embarking on a website redesign or launch for your apartment community, numerous elemen ..read more
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Industry Legend, Kate Good, Talks About the Power of Influencer Marketing
Multifamily Insiders Blog » Apartment Marketing
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1M ago
Influencer marketing can be a tricky concept, and I love how Kate Good, Principal of Multifamily Development and Operations at Hunington Residential, views the opportunity with her properties, as she shared in an interview with Multi-Housing News. We previously heard Katie Trevino at Avenue5 also talk about her experience with Influencer Marke ..read more
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Corporate Rebrand: Get Your Property Management Team On Board
Multifamily Insiders Blog » Apartment Marketing
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1M ago
Time for a property management corporate rebrand, multifamily marketer? Perhaps the whole marketing team is in on the idea. It's been in the works, you've collected preliminary quotes, estimated a possible budget, but now: you need to get the rest of the team on board. Let's carefully talk through why and how to get them on board.You'll need to gra ..read more
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How Storytelling Hooks Your Audience And Builds Your Real Estate Business
Multifamily Insiders Blog » Apartment Marketing
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1M ago
 In today's crowded commercial real estate marketplace, where information overload is a constant threat, capturing attention and building trust can be a challenge. But what if there was a secret weapon that could disarm skepticism, forge emotional connections, and ultimately drive sales? Enter the power of storytelling. Humans are hardwired to ..read more
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Marketing a Lease-Up Against Heavy Competition
Multifamily Insiders Blog » Apartment Marketing
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1M ago
One of the common conversations we see on Multifamily Insiders relates to strategies to lease up a new property.  Similarly, we see other Insiders asking how to compete with new lease-ups that are hitting their own area.  So in this conversation with Katie Trevino Senior Regional Marketing Manager at Avenue5 Residential, she sha ..read more
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Happy Maintenance Appreciation Month
Multifamily Insiders Blog » Apartment Marketing
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1M ago
It's Maintenance Appreciation month! In the background of your apartment crew, and as the backbone of your community, your maintenance crew needs a little appreciation! They keep things running smoothly, often on call for your residents anytime there's a repair needed. Thanks to their timely and tip-top service, your residents can keep calling home ..read more
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Apartment Logo Design - Branding Ground-Up Developments
Multifamily Insiders Blog » Apartment Marketing
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2M ago
Let's talk apartment logo design. Logos are more than a symbol—they state something, particularly in multifamily brands. First, we provide multiple design options (with a little insight into the process and inspiration behind them) and the client gives us feedback. In a typical process, we'll hear from the owners, the developers, and the marketers ..read more
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Branding for Gen Z at Multifamily Social Media Summit 2024
Multifamily Insiders Blog » Apartment Marketing
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2M ago
At the Multifamily Social Media Summit 2024, multiple speakers are talking on how to attract Gen Z. Do you speak Gen Z's language? Do you know what makes them tick…is TikTok really the only way? Understanding how Gen Z interacts with brands—in this case, apartment brands—is integral to attracting them as a lead and capturing them as a resident. You ..read more
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