2024 is a brave new world for multifamily marketers. Google has officially started to deprecate cookies this year and AI services have disrupted the creative fields. Amenities once considered luxuries have now become standard expectations for residents and new inventory hitting the market only intensifies competition among apartment communities. How does the modern multifamily marketer go on the offensive and adapt to a changing digital adscape? By exploring emerging advertising opportunities. Typically, emerging ad channels offer greater cost efficiency due to fewer competitors bidding for ..read more

I truly enjoyed speaking with and getting to know both Carla J. Alicea, Director of Client Performance & Education, and Lia Nichole Smith, Senior Vice President of Education and Performance at SatisFacts & ApartmentRatings.  ..read more

The Multifamily Marketing East (MME) 2024 event was designed exclusively for multifamily industry marketers on the East Coast. This invitation-only event, held at a stunning waterfront venue, Sagamore Pendry Baltimore, was an opportunity for property management professionals to engage, share, and expand their networks through innovative content and interactive sessions—all at no cost. Here’s a recap of the event that left us inspired and equipped for the future of multifamily marketing ..read more

As digital marketers, we've been bracing for the impact of the cookie deprecation in 2024. With these changes now unfolding, it's crucial to understand how they affect retargeting campaigns, a staple in our digital arsenal. Today, we're delving into fresh data from over 400 clients to shed light on the shifting landscape of online advertising ..read more

The Apartment Innovation and Marketing Conference (AIM) 2024 has come to a close, and the ApartmentGeofencing.com team is buzzing with the after-effects of an incredible event! From vibrant Barbie Parties to entertaining AIM Speaker Sessions, and from serene Beach Walk/Meet Ups to every memorable moment in between, here's our exhilarating journey through AIM 2024 ..read more

It was so much fun to interview and catch up with Brian Hedge, a longtime friend I had the pleasure of hiring years ago. Now, he's making a difference at KETTLER as their Senior Director for Customer Experience ..read more

It's not every day that you get to sit down and chat with someone whose career journey has intertwined with yours for over a decade. That's precisely the privilege I had during my recent LinkedIn Live session with Wendy Coplen, Marketing Director of Account Management at Bell Partners.  ..read more

Third-party cookies have long been a staple for understanding user behavior, targeting ads, and measuring campaign effectiveness. However, recent developments signal a significant shift in this landscape, with major browsers like Google Chrome phasing out support for third-party cookies. In this blog post, we'll dive into what third-party cookies are, why they've been helpful for marketers, and how their impending demise will reshape marketing strategies ..read more

ApartmentGeofencing.com is thrilled to announce that we were the recipient of two prestigious awards at the Multifamily Innovation® Summit in Phoenix, AZ, from December 5-6, 2023 ..read more

Meta, the parent company of popular social media platforms Instagram and Facebook, has unveiled a subscription policy known as "Meta Verified," almost one year ago. This new feature is designed to provide creators with enhanced account protection, access to direct account support, and more exclusive benefits. With a subscription cost of $11.99 when subscribing on the web and $14.99 when subscribing in the app, let's delve into the details of what Meta Verified entails and how it can benefit creators ..read more