Discovery Campaigns Are Upgrading to Demand Gen Starting October 2023
Impactful Apartment Marketing Blog
by Marlowe Harrison
9M ago
Before we discuss the upgrade, what is a Discovery Campaign?  A Discovery Campaign is an AI learning campaign that reaches prospects across YouTube Home, Watch Next Feeds, Discover, and the Gmail Promotions and Social tabs.  What’s changing:  Expanded Reach: Now featured on YouTube Shorts and In-Stream! Tailored Ad Experiences: Video and image ads in one campaign, new ad creation workflows, A/B experiments (for videos and images) Flexible Bidding Options: Maximize Clicks are now available Reporting & Measurement: Conversion Path Reports, Data-Driven Attribution, & Brand ..read more
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Why Performance Max is Worthy in Your Network Mix
Impactful Apartment Marketing Blog
by Anthony Flack
9M ago
Google Performance Max is a new ad format that uses machine learning to optimize your ads across Google’s entire network, including search, display, and video. It automatically finds the best combination of ad formats, placements, and audiences to deliver the highest possible return on ad spend (ROAS). Here are some reasons why you should consider using Performance Max in your Google Ads network mix for multifamily. Reach a broader audience Performance Max allows you to reach a broader audience by advertising across Google’s entire network, including Google Search, YouTube, Google Maps, and ..read more
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3D Floor Plan Renderings
Impactful Apartment Marketing Blog
by Anthony Flack
9M ago
When it comes to listing apartments for rent, 3D floor plans are an essential component of any property listing. They offer prospective renters a visual representation of the space, providing critical information such as room dimensions, layout, and flow. In the past, 2D floor plans were the standard, but advancements in technology have made it possible to create stunning 3D floor plan renderings. In this article, we’ll explore what 3D floor plan renderings are and how owners of apartment buildings can benefit from using them. What is a 3D Floor Plan Rendering? A 3D floor plan rendering is a d ..read more
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Google Business Profile & Apartment Marketing
Impactful Apartment Marketing Blog
by Anthony Flack
9M ago
As the multifamily industry becomes increasingly competitive, property managers are turning to digital marketing strategies to help their communities stand out from the crowd. One of the most important tools in a multifamily property manager’s digital marketing toolkit is Google Business Profile, which allows businesses to manage their presence on Google and connect with potential renters in their local area. Here are some of the key reasons why Google Business Profile is so important for the multifamily industry: Increased visibility on Google Search and Maps: Google Business Profile allows ..read more
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Chat GPT & Bing
Impactful Apartment Marketing Blog
by Anthony Flack
9M ago
As the world becomes increasingly digital, search engines play a critical role in how people access information online. While Google dominates the search engine market, other search engines like Bing are gaining traction. With the advent of artificial intelligence and machine learning, chatbots like Chat GPT are also becoming more popular. In this blog, we will explore the future of Chat GPT and Bing.com and how they will impact the multifamily industry. Bing.com is Microsoft’s search engine, and it has been gaining market share over the past few years. In fact, as of January 2022, Bing holds ..read more
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3D Floor Plan Renderings
Impactful Apartment Marketing Blog
by Anthony Flack
1y ago
When it comes to listing apartments for rent, 3D floor plans are an essential component of any property listing. They offer prospective renters a visual representation of the space, providing critical information such as room dimensions, layout, and flow. In the past, 2D floor plans were the standard, but advancements in technology have made it possible to create stunning 3D floor plan renderings. In this article, we’ll explore what 3D floor plan renderings are and how owners of apartment buildings can benefit from using them. What is a 3D Floor Plan Rendering? A 3D floor plan rendering is a d ..read more
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Chat GPT & Bing
Impactful Apartment Marketing Blog
by Anthony Flack
1y ago
As the world becomes increasingly digital, search engines play a critical role in how people access information online. While Google dominates the search engine market, other search engines like Bing are gaining traction. With the advent of artificial intelligence and machine learning, chatbots like Chat GPT are also becoming more popular. In this blog, we will explore the future of Chat GPT and Bing.com and how they will impact the multifamily industry. Bing.com is Microsoft’s search engine, and it has been gaining market share over the past few years. In fact, as of January 2022, Bing holds ..read more
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