Since 2000, Google has been the king of search and currently claims 89.08% of the search engine market share in North America and 91.54% globally. Among Gen Z, however, Google’s dominance is not as strong. The post From Google to Social: A Shift in Search Habits Among Gen Z appeared first on Conversion Logix ..read more

In the dynamic world of digital advertising, keeping up with platform changes is a constant battle. Google’s recent changes to keyword match types have introduced new challenges for advertisers, resulting in wasted ad spending on less relevant keywords. At Conversion Logix, we’ve developed sophisticated solutions to combat these changes and ensure our clients’ advertising dollars are spent wisely. A Brief History of Keyword Match Types Keyword match types have long been a fundamental tool in digital advertising. Advertisers use them to control which searches trigger their ads, aiming for rele ..read more

In the ever-evolving landscape of senior living, understanding the questions and concerns of prospective residents and their families is crucial for providing exceptional service and support. As the senior living buying journey continues to shift online, care providers can learn a lot about residents’ needs and concerns by analyzing conversations that take place within the homes of senior living prospects and their families.  As a leading senior living Live Chat service provider, our team of live chat professionals fields questions every day on behalf of busy senior living teams. Spearhe ..read more

One of the biggest challenges in marketing for student housing is that the purchasing journey involves both the student and their parents, which entails very different marketing strategies. We often see student housing marketers make these three mistakes when marketing their properties: They solely market on channels popular with students, leaving out parents from their targeting strategy. They only advertise on 1-2 channels, typically lower funnel channels, missing out on top-of-the-funnel activity that drives future conversions. They limit their social strategy to organic activities, focus ..read more

Leads are the lifeblood of your sales pipeline. In an industry such as senior living, where visitors to your website are not necessarily looking to book a tour right away (or maybe not even in the next few months), simply capturing a lead is not enough. It is important to consistently engage with leads to keep them in the pipeline and move them down the funnel when they’re ready to convert. This is easier said than done. With fierce competition and seniors not ready to fill out tour forms at the onset, how does a senior living community keep its pipeline growing? Senior Housing News partnered ..read more

Looking for a competitive advantage in 2024? Incorporating additional video marketing channels can be a game changer for increasing visibility and conversions in your next campaign. Often, property marketers prefer to stick with the basics of digital advertising — Google Ads, Meta Ads, Instagram Ads, and Display Retargeting. This foundational campaign structure has proven effective at building awareness and conversions for our clients. However, we’ve proven that adding video-focused advertising channels to this media mix can have a multiplier effect on campaigns. What We Studied We gathered c ..read more

Are you ready to turbocharge your online presence and attract more local customers? Conversion Logix is thrilled to unveil our newest offering: the Google Business Profile Accelerator (GBPA) Unlimited. In response to valuable feedback from our clients, we’re taking our GBPA service to the next level by introducing daily Google Business Profile posts, more comprehensive profile optimization, and a first-to-market chat integration for the multifamily and senior living industries. Why the focus on daily posts? Regularly updating your Google Business Profile with posts boosts visibility in loca ..read more

The lease-up clock is ticking to reach stabilization—fast. Yet factors such as supply and demand, competitor pricing, and a property’s location can disrupt reaching this mission-critical milestone. One element that investors and operators can control is marketing. A strategic marketing plan executed by an agile team can increase the speed units are leased, enabling investors and operators to reach their leasing goals on schedule.  We analyzed over nine months of occupancy and campaign data across a sample of apartments in the lease-up stage to determine which campaign decisions were the ..read more

As Conversion Logix set on a new course toward revolutionizing predictive leasing in the multifamily housing industry with its acquisition of Bend.ai, we sat down with our new Chief Analytics Officer and Bend.ai co-founder, Martin Stein, to discuss the state of predictive analytics in the industry and how new technology and data science methods will transform the industry for the better. Tell us about your analytics background and the story behind Bend.ai. I’ve had a career in tech and multifamily marketing, working at organizations such as IDG, Apple, and G5. Over the course of my career, I ..read more

The student housing industry is set to see a rise in competition as new supply hits the market. Yardi forecasts 46,285 new beds will be added by the end of 2024, a 30% increase from the 35,610 beds delivered in 2023. As the demand for student housing is tampered with by rising supply and increasingly cost-conscious families, how you market and position your student property will be more important than ever in the years ahead. If you’re tasked with leasing student properties in high-supply markets and aren’t meeting your expected targets, here are five marketing strategies you can apply to ram ..read more