The Impact of Adding Video Advertising to Your Strategy
Conversion Logix Blog
by Rebecca Reichert
5d ago
Looking for a competitive advantage in 2024? Incorporating additional video marketing channels can be a game changer for increasing visibility and conversions in your next campaign. Often, property marketers prefer to stick with the basics of digital advertising — Google Ads, Meta Ads, Instagram Ads, and Display Retargeting. This foundational campaign structure has proven effective at building awareness and conversions for our clients. However, we’ve proven that adding video-focused advertising channels to this media mix can have a multiplier effect on campaigns. What We Studied We gathered c ..read more
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Conversion Logix Introduces Google Business Profile Accelerator (GBPA) Unlimited
Conversion Logix Blog
by Rebecca Reichert
1w ago
Are you ready to turbocharge your online presence and attract more local customers? Conversion Logix is thrilled to unveil our newest offering: the Google Business Profile Accelerator (GBPA) Unlimited. In response to valuable feedback from our clients, we’re taking our GBPA service to the next level by introducing daily Google Business Profile posts, more comprehensive profile optimization, and a first-to-market chat integration for the multifamily and senior living industries. Why the focus on daily posts? Regularly updating your Google Business Profile with posts boosts visibility in loca ..read more
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How to Speed Up Leasing Velocity
Conversion Logix Blog
by Rebecca Reichert
1M ago
The lease-up clock is ticking to reach stabilization—fast. Yet factors such as supply and demand, competitor pricing, and a property’s location can disrupt reaching this mission-critical milestone. One element that investors and operators can control is marketing. A strategic marketing plan executed by an agile team can increase the speed units are leased, enabling investors and operators to reach their leasing goals on schedule.  We analyzed over nine months of occupancy and campaign data across a sample of apartments in the lease-up stage to determine which campaign decisions were the ..read more
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Ahead of the Curve: The Power of Predictive Leasing
Conversion Logix Blog
by Karen Regala
1M ago
As Conversion Logix set on a new course toward revolutionizing predictive leasing in the multifamily housing industry with its acquisition of Bend.ai, we sat down with our new Chief Analytics Officer and Bend.ai co-founder, Martin Stein, to discuss the state of predictive analytics in the industry and how new technology and data science methods will transform the industry for the better. Tell us about your analytics background and the story behind Bend.ai. I’ve had a career in tech and multifamily marketing, working at organizations such as IDG, Apple, and G5. Over the course of my career, I ..read more
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Student Housing Marketing Strategies to Turn Around Occupancy Quickly
Conversion Logix Blog
by Karen Regala
1M ago
The student housing industry is set to see a rise in competition as new supply hits the market. Yardi forecasts 46,285 new beds will be added by the end of 2024, a 30% increase from the 35,610 beds delivered in 2023. As the demand for student housing is tampered with by rising supply and increasingly cost-conscious families, how you market and position your student property will be more important than ever in the years ahead. If you’re tasked with leasing student properties in high-supply markets and aren’t meeting your expected targets, here are five marketing strategies you can apply to ram ..read more
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Conversion Logix Introduces New Ad Automation Updates
Conversion Logix Blog
by Rebecca Reichert
2M ago
Busy marketing leaders need help keeping up with constantly changing pricing, promotions, and ad optimization. With tight budgets and staffing shortages, marketers must leverage the power of strategic automation to stay ahead of the competition. Today, we are excited to announce the launch of several enhancements to our Ad Automation platform. These new features leverage automation to improve our client’s ability to make campaign changes faster and scale ad management, unlocking new opportunities to increase performance and deliver personalized messaging to prospects. Dynamic Pricing Gets an ..read more
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Conversion Logix Leads the Charge in Predictive Leasing Innovation with the Acquisition of Bend.ai
Conversion Logix Blog
by Julia Merk
2M ago
Seattle, March 25, 2024 – Conversion Logix, a pioneering force in the marketing and technology space, today announced the strategic acquisition of Bend.ai, setting a new course toward revolutionizing predictive leasing in the multifamily housing industry. This move marks a significant milestone in the industry’s evolution towards a more AI-driven approach, leveraging Bend.ai’s advanced technology to develop a groundbreaking predictive leasing platform. At the heart of this acquisition is the vision to merge Bend.ai’s cutting-edge artificial intelligence capabilities with Conversion Logix’s de ..read more
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Best Practices for Implementing AI in Your Marketing
Conversion Logix Blog
by Karen Regala
2M ago
Artificial Intelligence is here to stay. With more and more companies adopting the technology, you will be left behind if you don’t incorporate (or at least plan to incorporate) AI into your marketing strategy. But you also don’t want to implement AI just for the sake of doing it. You need to ensure it works to your benefit and delivers the desired results. But we’ve always known new technology can be overwhelming. So before we dive into best practices for your AI implementation, let’s break down what it means to use AI in marketing. Defining AI in Marketing There’s a wealth of possibilities ..read more
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The Future of Property Marketing: AI and Automation
Conversion Logix Blog
by Rebecca Reichert
2M ago
As supply drives greater competition in the multifamily market and rents soften, multifamily marketing leaders are turning to new technology to create efficiencies and greater performance when faced with limited budgets.  Nearly half (43%) of multifamily marketing leaders surveyed found Delivering the Same Marketing Performance With a Smaller Budget to be one of the most challenging aspects of their job. When asked where they saw the biggest room for improvement, this group mentioned embracing automation and AI as a top priority. While this new tech is transforming property management pr ..read more
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How AI is Revolutionizing Ad Campaign Management
Conversion Logix Blog
by Rebecca Reichert
3M ago
In the era of doing more with less, AI is a powerful ally for marketers and operators seeking out new ways of doing business. As an ad agency in the multifamily and senior living industries, we’ve leveraged the latest innovations in the ad industry for years to keep our clients on the cutting edge. From ad creation to performance enhancement and measurement, AI is quickly becoming an added ingredient in every area of campaign management. In this blog post, we’ll explore how AI is transforming the advertising landscape and what that means for companies looking to maximize media budgets. Overvi ..read more
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