Welcome to our comprehensive conversation on Cumulative Layout Shift (CLS). In this blog, you'll learn what CLS is, why it matters for your website's user experience and SEO, and how to measure and improve it effectively. We'll explore the common causes of layout shifts, such as dimensionless images, custom fonts, and embedded content, and provide practical tips and tricks to minimize these disruptions. Additionally, we'll introduce you to essential tools and resources to help you monitor and enhance your CLS score, ensuring your website delivers a smooth and stable experience for all users ..read more

In today's competitive digital landscape, ensuring that your apartment website stands out in all search engine results is crucial. This blog will delve into the world of structured data—what it is, why it’s important, and how it can significantly enhance your local SEO strategy. You'll learn how to implement structured data effectively, explore various types of schema markups relevant to apartment marketers, and discover practical tips and tools to help you get started. Let’s unlock the potential of structured data to improve your website’s visibility, increase click-through rates, and attrac ..read more

In today's competitive multifamily housing market, the influence of online reviews must be appreciated. Online reviews serve as powerful social proof, influencing potential residents' decisions and significantly impacting your community's reputation and visibility. Understanding how to strategically leverage online reviews and receive positive reviews to elevate your multifamily marketing efforts is key to a successful community. Why Online Reviews Hold Weight. Online reviews act as digital word-of-mouth recommendations that potential residents heavily rely on when considering their hous ..read more

Explore a comprehensive customer success story featuring a dialogue between Emma Mae Sheedy, Marketing Manager at Repli, and Ryan Perez from Capital Square Living. Ryan shares the genesis of their partnership, key projects, and outcomes, particularly focusing on a demanding website launch completed within an aggressive 90-day timeline. Introduction: Partnership Between Capital Square Living x Repli These narratives not only reflect the successful outcomes of specific projects but also illustrate the ongoing, strategic partnership that helps both entities thrive in the multifamily industr ..read more

This is a subtitle for your new post ATLANTA, GA - March 15, 2024 - Repli, a leading digital agency based in Atlanta, proudly announces its achievement of 2024 Premier Partner status in the prestigious Google Partners program. Specializing in digital marketing services tailored for multifamily portfolios nationwide, Repli's dedication to excellence and innovation has earned them this esteemed recognition. "Receiving the Google Premier Partner Badge is a huge milestone for our team,” says Mariana Duarte, Paid Media Specialist II at Repli. “I’m honored to work alongside such dedicated and exce ..read more

A symbol of Repli’s culture and promise to rebel against the status quo, the 2024 Rebellion Retreat was certainly one to remember.  For Repli’s second annual company retreat, team members from across the country came together in the headquarters city of Atlanta, GA for 4 exciting days of career development, personal growth, and team bonding.  Now let’s start the recap of this year’s Rebellion Retreat! Revealing Our Brand New Office Space: Repli’s Creative Studio One of the big highlights and anticipations of the Rebellion was the grand reveal of Repli’s brand new office space, al ..read more

Repli is gearing up for an exhilarating adventure at the 2024 Social Media Summit in beautiful Napa Valley, CA, and we couldn't be more pumped! This event promises to be a powerhouse of insights, innovations, and networking opportunities that we simply can't afford to miss. We are thrilled at the prospect of diving deep into all things social media alongside industry leaders. In preparation for the upcoming 2024 Social Media Summit, Emma Mae Sheedy , Marketing Manager at Repli, recently engaged in a thought-provoking conversation with Jennifer Carter from JMC Multifamily Advisor. The conversa ..read more

In the multifamily world, the cornerstone of success lies in effective digital marketing strategies because they determine the vitality and growth potential of your community, directly correlating to generating qualified leads and lease agreements.  Yet, amidst the hustle and bustle, it's all too easy to fall prey to common marketing mishaps that can impede your community's growth and success.  In this blog, we'll share six common mishaps that multifamily marketers often encounter and, more importantly, how to proactively avoid them. From the importance of regularly updating your con ..read more

Resident reviews are a dynamic force that can shape the narrative of your community, so there’s no better time than now to leverage this tool to build trust with potential residents and elevate your apartment community to new heights. From managing reviews to turning negative feedback into opportunities, let's explore how to harness the full potential of resident reviews for your apartment community.  1. Why Reviews Create Leads Online: The Trust Factor  Imagine your community as a story where each resident contributes a chapter to its narrative. In this tale, resident reviews are th ..read more

This is a subtitle for your new post In the ever-evolving landscape of digital marketing, one thing is always clear and that is staying ahead of the game. While traditional methods still have their place, the growing influence of video marketing is impossible to overlook. Dynamic and engaging videos open the door to creatively showcase multifamily properties, build trust with potential renters, and boost your online presence. In this blog, we'll dive into four compelling aspects of video marketing and show how these strategies can transform your multifamily marketing efforts. 1. Property ..read more