This year brings bold new directions for apartment website design. Today’s renters crave immersive experiences, authentic connections and a taste of what life in your communities truly offers. By incorporating the latest design trends, your website can transform from a static brochure into a magnet for potential residents. Keep reading to discover the design trends that will make your apartment website stand out. Since design incorporates both form and function, we’ve divided them into style trends and engagement trends. Get ready to embrace vibrant colors, playful interactivity and a touch of ..read more

Have you checked out the 2024 Grace Hill | NMHC Renter Preferences Survey results yet? If you haven’t, we don’t blame you. For one thing, it’s 180 pages. And for another, not everyone has access. Luckily, we’re here to save you a little time and money by compiling some of the data points that matter most to apartment marketers. More than 50,000 renters responded to questions about their most recent rental home search. Here’s what they said and what the data tells us. Quick overview of data points If you only have a minute to review this information, here’s what you need to know now. We’ll brea ..read more

Website traffic from an organic search (like Google) is often more than just the first stop on your prospects’ journey. It’s a crucial thread that weaves throughout your lead generation efforts. Healthy website traffic usually means increased conversions and greater ROAS down the line. Successful organic traffic streams can be tracked back to having an active and effective multifamily SEO strategy. After all, organic traffic isn’t really free, is it? Usually, it means that you are putting in the time to optimize your site or paying someone to do it for you. It stands to reason that if you are ..read more

Are you looking for ways to increase your ILS listing conversion rates? Look no further! Our study of more than 50,000 rental listings on RentCafe.com over the course of a year revealed that some ILS features can dramatically increase conversion rates. Here are the five things you should do now to dramatically boost the number of leads you’re getting from your ILS listings. Already doing these things? Give yourself a pat on the back! Then share this article with your colleagues to keep the wins coming. Check out the ILS conversion features infographic Lease more apartments with ILS listing tip ..read more

We’re excited to share that our friends at Fogelman Multifamily Investments & Management won the silver for marketing strategy in the 2023 Multi-Housing News Excellence Awards. We’re proud they’ve chosen to partner with us to achieve their apartment marketing strategy goals. Here’s a closer look at the contest and their winning approach to SEO and PPC. About the MHN Excellence Awards The 17th annual MHN Excellence Awards honored some of the year’s most outstanding multifamily developments, business strategies and professionals. The awards are highly competitive, featuring only a ..read more

If you’re looking for insights and data that will have a measurable impact on your apartment marketing strategy, we’ve got a new guide that you’ll want to check out. Our smart guide to balanced apartment marketing combines data points from a full year of digital marketing case studies, spanning thousands of properties across the U.S. Get insights and best practices that you can apply to your SEO strategy, PPC campaigns and ILS advertising. Most importantly, you’ll learn how to combine these three marketing methods to create a flexible and balanced strategy that can weather any market fluctuati ..read more

Apartment search trends are always changing, and this year was no different. Here, we’ll summarize a recent presentation about the state of search by agency experts Kyle Jones and Jaqueline McGuan. If you’re looking to optimize your property marketing websites to their maximum potential — or you’re just interested in some SEO industry news — this is the article for you. Organic apartment search trends over time Looking at website traffic patterns over time, we can see the seasonal impact of the apartment leasing cycle. Rather predictably, certain months have higher traffic than others. And, du ..read more

Exciting news, dear readers! We’re thrilled to announce that OutREACH News has won a platinum MarCom Award for industry-focused series. The MarCom Awards are one of the largest and most respected creative competitions in the world. This year, there were more than 6,500 entries worldwide. The contest is judged by independent experts looking for entries that serve as a benchmark for the marketing and communication industry. This little apartment marketing blog won platinum for publishing unique content, including case studies, infographics and videos that can’t be found elsewhere. Of course, non ..read more

You’ve probably wondered about the amount of time it takes for a rental lead to turn into a lease. Do prospective renters click your ad and move in two weeks later? A month later? Two months later? And does it vary depending on the marketing source? The good news is that if you’re looking for rental lead conversion data, you’ve come to the right place. We recently did a study of lead-to-lease conversion times, using data from 979 apartment communities across the U.S. We studied days-to-convert for leads from multiple marketing sources, including SEO, PPC and six of the top ILSs. Keep reading t ..read more

We’re excited to share a PPC success story from the small but mighty marketing team at Bright Realty. If you’ve been wondering what kind of impact pay-per-click advertising can have on a smaller portfolio — and how much work it takes to manage — this post is for you! Small team, big success Bright Realty company background The story at a glance The challenge The solution An interview with Andrew Hixenbaugh, director of multifamily marketing at Bright Realty Why did you start using PPC? How much time do you spend managing PPC campaigns? What’s your experience like working with REACH? How d ..read more