The Importance of Reputation Management
GTMA Blog » Apartment Marketing
by Megan McMurtrey
6M ago
Did you know that 85% of people trust online reviews as much as they do a personal recommendation? This means your online reputation must be top-notch to stand out from your competitors. So what is reputation management and why is it important for your brand or business? Reputation management is the ongoing process of monitoring your brand or business’s public perception. Source ..read more
Visit website
GTMA’s Guide to Using TikTok for Multifamily
GTMA Blog » Apartment Marketing
by Morgan Dixon
7M ago
Whether you’re utilizing organic social media, paid social advertising, or both, GTMA campaigns are strategically designed to help you fill your leasing funnel on a variety of social media platforms like Instagram, Facebook, Pinterest, and TikTok. We employ a hyper-local publication strategy to showcase your community as neighborhood experts by promoting it as the “right place right now” for your... Source ..read more
Visit website
Google Analytics 4 Webinar Video & Resources
GTMA Blog » Apartment Marketing
by Alexandra Watson
10M ago
Universal Analytics (UA) and Google Analytics 4 are completely different measurement models, so there is no direct “apples to apples” comparison of metrics from UA to GA4. It’s very important to understand the difference in UA’s session-based model vs. GA4’s event-based model to fully grasp why and how terms and reports have changed. To understand this new paradigm of site analytics and metrics... Source ..read more
Visit website
A Guide to Threads for Multi-Family On-Site Teams
GTMA Blog » Apartment Marketing
by Morgan Dixon
10M ago
Meta’s newest social media platform is all the rage right now. Are you wondering if implementing Threads into your multifamily social media marketing strategy is right for your campaign? Well, then keep reading! Threads is the newest platform to enter the social media race. Built by the Meta team, the intention behind Threads is to share real-time text updates and join in on public conversations. Source ..read more
Visit website
AI-Ready Digital Marketing with GTMA
GTMA Blog » Apartment Marketing
by Kevin Phillips
11M ago
Once upon a time at GTMA Agency, coworkers Kevin, Beka, and a talented new employee named Art embarked on an exciting mission to educate readers about the latest AI (artificial intelligence) changes reshaping the world of marketing and GTMA. Together, they brainstormed ideas, meticulously crafted bullet points, and diligently constructed the beginning, middle, and end of this enlightening blog. Source ..read more
Visit website
5 Strategies: Visual Narratives in Multifamily Marketing Videos
GTMA Blog » Apartment Marketing
by Delaney McKnight
11M ago
Step into the spotlight of multifamily marketing in the digital age, where the battle for attention is fierce and competition is relentless. In a world where goldfish have longer attention spans than the average person, and content is abundant like never before. Now more than ever, it’s time to harness the power of visual narratives and unlock the secrets to captivating your audience! As humans... Source ..read more
Visit website
Universal Analytics to GA4
GTMA Blog » Apartment Marketing
by Alexandra Watson
1y ago
By this time, we have all likely heard the BIG news of Google moving, in 2023, from Universal Analytics to Google Analytics 4, known better by its nickname GA4. As we increasingly live in a world of automation and machine learning, the way we measure digital traffic has changed. At the same time, privacy regulations are transforming tracking and redefining how data can be collected and reported. Source ..read more
Visit website
User Experience (UX) for Real Estate Websites
GTMA Blog » Apartment Marketing
by Madelaine Olbricht
1y ago
A good user experience makes all the difference when browsing any website, especially regarding real estate website design. When you visit any website, there is likely something you wish to accomplish — finding product pricing, locating business hours, or booking a service. Sometimes it’s quick and easy to find what you’re looking for, and you leave happy and ready to tackle other tasks. Source ..read more
Visit website
Integrating Video Into Your Digital Marketing Plan
GTMA Blog » Apartment Marketing
by Delaney McKnight
1y ago
In the ever-changing world of digital marketing, how are you ever supposed to know which trends (like TikTok) to jump on and which will be out the door before you can throw a concept together? GTMA is here to fill you in on the science of video marketing, why it’s so important to our client’s campaigns, and how it can be incorporated successfully. Statistically speaking, video marketing will make... Source ..read more
Visit website
What You Need To Know About Yelp’s Optimized Campaign Goals.
GTMA Blog » Apartment Marketing
by Delaney McKnight
1y ago
Call us marketing nerds if you must, but if you are anything like us, you know how much work (FUN) it can be to create new search ad campaigns using Yelp Ads. There are so many options to choose from in the setup process, all of which have the potential to boost your ad performance. Whether it’s a choice in the photo (a scenic view or product) or ad copy (a customer review or custom text)... Source ..read more
Visit website

Follow GTMA Blog » Apartment Marketing on FeedSpot

Continue with Google
Continue with Apple
OR