In the changing landscape of multifamily in 2023 and 2024, many of property management company’s priorities have shifted. Automated Payment Collections & Delinquency Notices is a topic we hear more and more about each day at Nurture Boss. The days of high resident turn over in favor of raising rent prices for new tenants is over. Resident retention along with a strong operating account are the forefront of most conversations across the multifamily work today. What Are Automated Payment Collections? Automated Payment Collections is a method of gathering more on-time rent payment through the ..read more

At Nurture Boss we are constantly releasing new features for our customers. This post is to talk about the new Follow Up Aware feature! Which new features to build are powered by a combination of several things: Customer feedback Reaction to demands from the market Identification of trends and needs in multifamily Innovative ideas and vision from our product and engineering teams This post highlights the “Follow Up Aware” feature. Like all tools within the Nurture Boss platform, this is available to all of our customers! You won’t find Nurture Boss up-charging for access to these g ..read more

At Nurture Boss we are constantly releasing new features for our customers. This post is to talk about the new Price Drop & Availability Alerts feature! Which new features to build are powered by a combination of several things: Customer feedback Reaction to demands from the market Identification of trends and needs in multifamily Innovative ideas and vision from our product and engineering teams This post highlights the “Price Drop & Availability Alerts” feature. Like all tools within the Nurture Boss platform, this is available to all of our customers! You won’t find Nurture Boss u ..read more

How close are your marketing and ops teams? Connected at the hip, going out to happy hours together, a polite nod when passing in the hallway, mortal enemies?! Marketing & operations in multifamily are the dynamic duo, are you taking advantage of that super power? The answer to that question will, of course, be different for every PMC. However, it is not unheard of for there to be some riffs between marketing and operations. This isn’t unique to multifamily. In the tech world its a riff between marketing and sales. Take a look at this little blurb from an article on the topic by Holley Pro ..read more

In almost any industry, change is just a part of the game, and multifamily is no exception. From manually aggregating pertinent information into guest cards to providing virtual leasing and application processes, the resident journey has certainly evolved. And at the center of all of the advancements that the industry has made is technology. For multifamily operations, Customer Relationship Management Software (CRMs) has long been a foundational component to converting more leases and retaining optimal occupancy rates. An adequate CRM can help onsite teams leverage and utilize vital data to cr ..read more

We are starting to see a term more and more in multifamily. “Renewal Leads”. But what are renewal leads and why are we using this new term to describe them? Renewal leads is simply an alternative way to think about residents in your community. A resident is a renewal that is waiting to happen. By using this new phrase to refer to residents it changes the vantage point from which we view them. Treat Residents Like Renewal Leads When working with a prospective renter we practice some basic sales principles: Understand their paint points, what problems are they trying to solve? Is it location, p ..read more

The lead to lease lifecycle is being automated more and more in 2023 within multifamily and apartment marketing. The top concern I am hearing is where do we draw the line between automation and human outreach? What is the newly defined job of the onsite team for follow up with all these new automation tools? The real answer here is that it is different for each property. Different markets, different demographics, different tech stacks, different staffing capacities, and about a hundred other factors all play a role here in discovering what the right mix of human and automation is in your lead ..read more

This article is meant to describe where we could be in multifamily marketing and how we view the lead to lease lifecycle. We have the technology to do it, but do we have the appetite and motivation for it? The picture of lead to lease conversion today is incomplete. Incomplete because we aren’t looking, not because the data isn’t there. In fact, we probably should rename this lifecycle to “awareness to renewal”. Lead To Lease Conversion Today Today, marketing in multifamily primarily focuses on the lead source. I’ve talked about this before in previous posts, the idea is that we over index on ..read more

In the last four apartment marketing posts (Part 1, Part 2, Part 3, and Part 4) we talked about marketing’s role in MFH rolling deeper into operations, what the first things to focus on post lead generation are (speed to lead and communication channel), how to level up the way we measure the successes and failures of our marketing efforts, and sending the right message and the right time. In this post I want to touch on “multifamily lead stages”, understanding where your prospect is at in the lead to lease lifecycle and tailoring messaging accordingly. One piece I find often missing from ..read more

In the last three apartment marketing posts (Part 1, Part 2 and Part 3) we talked about marketing’s role in MFH rolling deeper into operations, what the first things to focus on post lead generation are (speed to lead and communication channel), and how to level up the way we measure the successes and failures of our marketing efforts. In this post, I want to dive deeper into what we are sending folks we are marketing to. This can be summed up with the phrase “the right message at the right time”. But what do we mean by this? The Right Message: Content relevant to what the prospect cares ..read more