AI, specifically Generative AI, has advanced at a rapid rate in the past few years. Many industries are capitalizing on these powerful improvements, one of the ways we are leveraging... The post Virtual Leasing Assistant appeared first on Nurture Boss ..read more

Since 2020 multifamily has seen an enormous influx of new technology. Recently, at the forefront, is AI. What does AI for Multifamily look like? How do we define it? What options are out there? How do I know what to pick? These are all great questions that we will dive into in this article. AI doesn’t have to be confusing, and often the solutions you need are the most simple ones. In this article we will dive into types of AI for Multifamily, how to identify what “kind” of AI you need, and how to pick the best solution. What is AI for Multifamily? Let’s start by first defining AI. We can looku ..read more

In the changing landscape of multifamily in 2023 and 2024, many of property management company’s priorities have shifted. Automated Payment Collections & Delinquency Notices is a topic we hear more and more about each day at Nurture Boss. The days of high resident turn over in favor of raising rent prices for new tenants is over. Resident retention along with a strong operating account are the forefront of most conversations across the multifamily work today. What Are Automated Payment Collections? Automated Payment Collections is a method of gathering more on-time rent payment through the ..read more

At Nurture Boss we are constantly releasing new features for our customers. This post is to talk about the new Follow Up Aware feature! Which new features to build are powered by a combination of several things: Customer feedback Reaction to demands from the market Identification of trends and needs in multifamily Innovative ideas and vision from our product and engineering teams This post highlights the “Follow Up Aware” feature. Like all tools within the Nurture Boss platform, this is available to all of our customers! You won’t find Nurture Boss up-charging for access to these g ..read more

At Nurture Boss we are constantly releasing new features for our customers. This post is to talk about the new Price Drop & Availability Alerts feature! Which new features to build are powered by a combination of several things: Customer feedback Reaction to demands from the market Identification of trends and needs in multifamily Innovative ideas and vision from our product and engineering teams This post highlights the “Price Drop & Availability Alerts” feature. Like all tools within the Nurture Boss platform, this is available to all of our customers! You won’t find Nurture Boss u ..read more

How close are your marketing and ops teams? Connected at the hip, going out to happy hours together, a polite nod when passing in the hallway, mortal enemies?! Marketing & operations in multifamily are the dynamic duo, are you taking advantage of that super power? The answer to that question will, of course, be different for every PMC. However, it is not unheard of for there to be some riffs between marketing and operations. This isn’t unique to multifamily. In the tech world its a riff between marketing and sales. Take a look at this little blurb from an article on the topic by Holley Pro ..read more

In almost any industry, change is just a part of the game, and multifamily is no exception. From manually aggregating pertinent information into guest cards to providing virtual leasing and application processes, the resident journey has certainly evolved. And at the center of all of the advancements that the industry has made is technology. For multifamily operations, Customer Relationship Management Software (CRMs) has long been a foundational component to converting more leases and retaining optimal occupancy rates. An adequate CRM can help onsite teams leverage and utilize vital data to cr ..read more

We are starting to see a term more and more in multifamily. “Renewal Leads”. But what are renewal leads and why are we using this new term to describe them? Renewal leads is simply an alternative way to think about residents in your community. A resident is a renewal that is waiting to happen. By using this new phrase to refer to residents it changes the vantage point from which we view them. Treat Residents Like Renewal Leads When working with a prospective renter we practice some basic sales principles: Understand their paint points, what problems are they trying to solve? Is it location, p ..read more

The lead to lease lifecycle is being automated more and more in 2023 within multifamily and apartment marketing. The top concern I am hearing is where do we draw the line between automation and human outreach? What is the newly defined job of the onsite team for follow up with all these new automation tools? The real answer here is that it is different for each property. Different markets, different demographics, different tech stacks, different staffing capacities, and about a hundred other factors all play a role here in discovering what the right mix of human and automation is in your lead ..read more

This article is meant to describe where we could be in multifamily marketing and how we view the lead to lease lifecycle. We have the technology to do it, but do we have the appetite and motivation for it? The picture of lead to lease conversion today is incomplete. Incomplete because we aren’t looking, not because the data isn’t there. In fact, we probably should rename this lifecycle to “awareness to renewal”. Lead To Lease Conversion Today Today, marketing in multifamily primarily focuses on the lead source. I’ve talked about this before in previous posts, the idea is that we over index on ..read more