Lessons in Hospitality Branding—For Multifamily
Zipcode Creative Blog
by Amanda Marino
4d ago
Guest Post by Stephanie Shore, Director of Marketing and Brand Development, Bozzuto (formerly with Marriott International and Hilton) Multifamily branding and marketing could take some notes from other industries—like hospitality. In hospitality branding, the critical focus is the guest experience; customer loyalty and maintaining brand reputation are the keys to success. Each of these principles can be easily, almost seamlessly, applied to multifamily. At an apartment community, the resident experience is the key to retention—and that’s why you work hard on your branding, your marketing, an ..read more
Visit website
Branding for East Coast
Zipcode Creative Blog
by Stacey
1w ago
Multifamily Marketing East is the premier East Coast multifamily marketing event. Held in Baltimore, Maryland, it’s exclusive—invitation-only. This year it’s free for invited attendees, and includes access to all the sessions, plus breakfast, lunch, and refreshments during the conference. (Does branding for the East Coast get you as excited as we are?) Why are we so excited about it? Two reasons: Zipcode Creative is sponsoring Multifamily Marketing East. Zipcode Creative helped brand this BRAND NEW conference for multifamily.   So you might say we’re a little invested and a LOT EXC ..read more
Visit website
The Power of Your Apartment’s Brand in PPC Advertising
Zipcode Creative Blog
by Stacey
3w ago
Pay-per-click digital advertising is essential for multifamily marketers to promote their apartments on social media, websites, and, most notably, Google as the primary search engine, with targeted advertisements incorporating text, images, and videos highlighting a property’s appearance, units, and amenity features. Digital ads aim to increase a community’s online visibility and brand awareness across multiple platforms toward renters genuinely interested in those apartments, as that helps improve the quality of the traffic to the community’s website and, ultimately, increase lease conversi ..read more
Visit website
Photorealistic Renderings—A Game Changer for New Development Leasing
Zipcode Creative Blog
by Amanda Marino
1M ago
On the back of a napkin, a quick sketch. In Microsoft Paint, a quick pixel-by-pixel outline of a future blueprint. A developed architectural drawing of the elevation. And today: A soft-ware generated, photorealistic rendering for multifamily marketing. What does it all mean? We’ve come a long way, for one!  Photorealistic renderings create 3D images of a project design. Those images are based on 3D models. The computer software is used to first create a virtual model of the building structure(s) and then light, texture, and the environment around it is introduced—think plants, the sky ..read more
Visit website
Branding Adaptable Reuse Multifamily Developments
Zipcode Creative Blog
by Stacey
1M ago
The advent of adaptive reuse multifamily developments is now.  But what is adaptive reuse—and why is it suddenly popular? Adaptive reuse is redevelopment that takes an existing structure and adapts it for another use. In multifamily developments, this can look like a partially remodeled historic hospital converted into a mid-rise apartment community. (The project also employed new ground-up development.) Adaptive reuse has become more popular thanks to its sustainable ideals—reusing existing structures is practical both financially and ecologically.  Mark Twain is often attributed ..read more
Visit website
Corporate Rebrand for Property Management Companies
Zipcode Creative Blog
by Stacey
1M ago
Time for a property management corporate rebrand, multifamily marketer? Perhaps the whole marketing team is in on the idea. It’s been in the works, you’ve collected preliminary quotes, estimated a possible budget, but now: you need to get the rest of the team on board. Let’s carefully talk through why and how to get them on board. You’ll need to grab the people that matter, consider the competition, and present some proposals you’ve collected. But first, let’s do a quick overview of corporate branding. Multifamily Corporate Branding Guide WHAT IS CORPORATE BRANDING? Your multifamily company ..read more
Visit website
Corporate Rebrand: Get Your Property Management Team On Board
Zipcode Creative Blog
by Amanda Marino
1M ago
Time for a property management corporate rebrand, multifamily marketer? Perhaps the whole marketing team is in on the idea. It’s been in the works, you’ve collected preliminary quotes, estimated a possible budget, but now: you need to get the rest of the team on board. Let’s carefully talk through why and how to get them on board. You’ll need to grab the people that matter, consider the competition, and present some proposals you’ve collected. But first, let’s do a quick overview of corporate branding. Multifamily Corporate Branding Guide WHAT IS CORPORATE BRANDING? Your multifamily company ..read more
Visit website
Happy Maintenance Appreciation Month
Zipcode Creative Blog
by Stacey
1M ago
It’s Maintenance Appreciation month!  In the background of your apartment crew, and as the backbone of your community, your maintenance crew needs a little appreciation! They keep things running smoothly, often on call for your residents anytime there’s a repair needed. Thanks to their timely and tip-top service, your residents can keep calling home “home”.  The time to celebrate them is today—make sure they’re credited for the hard work they do, and that your brand story isn’t told without them. (If you’re looking for resident appreciation, check here!) Put a Face to the Maintena ..read more
Visit website
Apartment Logo Design – Branding Ground-Up Developments
Zipcode Creative Blog
by Stacey
2M ago
Let’s talk apartment logo design. Logos are more than a symbol—they state something, particularly in multifamily brands.  In this blog, we’ll let you into our creative process for logo design for new developments. First, we provide multiple design options (with a little insight into the process and inspiration behind them) and the client gives us feedback. In a typical process, we’ll hear from the owners, the developers, and the marketers. They all have a different valuable vantage point regarding how the designs may land with their ideal resident profile.  And we have a pretty g ..read more
Visit website
Branding for Gen Z at Multifamily Social Media Summit 2024
Zipcode Creative Blog
by Amanda Marino
2M ago
At the Multifamily Social Media Summit 2024, multiple speakers are talking on how to attract Gen Z. Do you speak Gen Z’s language? Do you know what makes them tick…is TikTok really the only way? Understanding how Gen Z interacts with brands—in this case, apartment brands—is integral to attracting them as a lead and capturing them as a resident. Your brand should work towards that goal. Understanding, creating strategies, crafting an experience, and building community through engagement are all part of the puzzle. The key here: 76% of Gen Z consumers state that they like to buy from brands th ..read more
Visit website

Follow Zipcode Creative Blog on FeedSpot

Continue with Google
Continue with Apple
OR