The value of branding in multifamily can feel intrinsic—and intangible. But if you could determine the ROI of your branding, you’d see just how valuable the existence of, the quality of, and the consistency of brand is for a multifamily community. But how can you measure the way people feel? What numbers can you apply to “they really get me, and I’m telling all my friends”? Well, take branding vs. marketing. Yes, marketing is so much easier to measure your ROI. You spend a certain amount on ads, and then you’re able to see how many of your leases signed stemmed from those ads. Clear returns ..read more

Multifamily operations have been headed toward centralization for a while now, if they’re not already there. Centralization is a way to improve efficiencies and streamline operations. While not every definition of centralization in multifamily is the same, think of it this way: Centralization generally places what is scattered in operations and puts it in one location. Sometimes it’s data. Sometimes it’s minimizing on-site staff and keeping customer service, including maintenance, in one place for multiple properties. (We can talk pros and cons another time.) Whichever way the cookie crumble ..read more

Writing for Brand Voice vs. SEO Marketing your multifamily community means you have to pay attention to your writing from every angle. It has to sell and convince—but first it has to be found. SEO gets your audience to your website (from those magical Google results). Brand voice captures them and convinces them. Branding is the heart and soul of your brand. If you’re consistent and clear on what your brand is, it will allow your ideal residents and prospects to resonate with you as a brand. Brand recognition and brand loyalty is tied up in branding—and using brand voice for apartments ensure ..read more

You know the whole “golden hour” perfect lighting part of the day? Well, the summer months are the “golden hour” season of the year—the time when everything looks a little better, a little dreamier. Use our property photography checklist to get the best photography of your communities, optimized for marketing. The goal is always to lease-up your community. Well, having a collection of beautiful photos (the best possible ones) will make marketing’s job way easier. Property Photoshoot Prep Checklist You’ll want to check off every one of these property photoshoot checklist items before your ph ..read more

New “luxury” style communities are coming into the market at break-neck pace. As they dominate the market, older multifamily communities are struggling to keep up and compete with their newer, more modern counterparts. Even if your older communities aren’t the newest or the nicest on the block, you can leverage their unique strengths and employ smart marketing strategies to stand out as you figure out your best methods for branding multifamily value-add communities..  Spotlight Your Community’s Strengths LUXURY IS OVER THE TOP New “luxury” communities are pushing their neighbors to the ..read more

Multifamily conference season is still going strong. Up next: NAA Apartmentalize 2024! This year it’s taking place in Philly, the city of brotherly love. Apartmentalize offers learning, networking, and solutions specifically for multifamily, and helps you stay current on industry trends and best practices. We know that hitting every conference isn’t always an option, so if you’re going, we outlined some of the best ways to make the most of your time at NAA Apartmentalize 2024, with some scheduling tips, and top picks for sessions and speakers. Given that we’re all up in the branding scene, w ..read more

Zipcode Creative is a creative agency for multifamily branding. If you came here wondering about the difference between branding vs. marketing, you’ve come to the right place. Branding Vs. Marketing At A Glance First off, let’s get clear about what’s what.Branding is a cohesive identity system around a company and its products or services. It’s a way to stand out visually and verbally and build up/maintain your reputation. Marketing is the promotion of that company and its products or services. It’s a way to get leads, prospects, and customers. If you want something more fun to identify how ..read more

MME 2024 has just wrapped up! And we couldn’t be more excited for next year’s event Multifamily Marketing East (MME) is an invite-only, limited-access conference. It’s less about being exclusive, and more about concentrated and focused.  If you missed out, the content was top-notch and the topics (and speakers) were on point. Read on to find out more about this East Coast multifamily conference. The MME Conference FORMAT The conference took place at The Pendry, a waterfront boutique hotel in Baltimore, Maryland. The main thing at MME 2024: the breakout sessions. For these breakout ses ..read more

Guest Post by Stephanie Shore, Director of Marketing and Brand Development, Bozzuto (formerly with Marriott International and Hilton) Multifamily branding and marketing could take some notes from other industries—like hospitality. In hospitality branding, the critical focus is the guest experience; customer loyalty and maintaining brand reputation are the keys to success. Each of these principles can be easily, almost seamlessly, applied to multifamily. At an apartment community, the resident experience is the key to retention—and that’s why you work hard on your branding, your marketing, an ..read more

Multifamily Marketing East is the premier East Coast multifamily marketing event. Held in Baltimore, Maryland, it’s exclusive—invitation-only. This year it’s free for invited attendees, and includes access to all the sessions, plus breakfast, lunch, and refreshments during the conference. (Does branding for the East Coast get you as excited as we are?) Why are we so excited about it? Two reasons: Zipcode Creative is sponsoring Multifamily Marketing East. Zipcode Creative helped brand this BRAND NEW conference for multifamily.   So you might say we’re a little invested and a LOT EXC ..read more