No need to start resident events from scratch - Barbara is giving you 12 resident event ideas that your residents will want to attend this summer! No matter what your budget is or what time constraints your team has, we have resident event ideas to fit your circumstances. EPISODE AT A GLANCE: 00:00 Introduction to the Multifamily Mix 00:21 Checking In: Summer Break and Resident Events 02:26 About Sprout Marketing and Membership Benefits 04:11 Behind the Scenes: Sprout Membership Features 07:20 August Resident Events Overview 10:05 Event Spotlight: Neon Block Party 13:58 Event Spotlight: Zen Re ..read more

In this episode, we’re recapping all our takeaways from NAA Review My Notes With Me: Takeaways from NAA Apartmentalize 2024. We explore effective strategies for personalizing multifamily marketing to boost resident engagement. Experts discuss leveraging data insights, community-focused campaigns, and digital platforms to enhance satisfaction and occupancy rates. Discover actionable tips to redefine your approach and create lasting connections with residents in today's competitive market. Try Sprout Free at trysproutfree.com Episode at a Glance: 00:00 Introduction to the Multifamily Mix 00:24 H ..read more

No need to start resident events from scratch - Barbara is giving you 12 resident event ideas that your residents will want to attend this summer! No matter what your budget is or what time constraints your team has, we have resident event ideas to fit your circumstances. Try Sprout For Free: trysproutfree.com Episode At A Glance 00:00 Introduction and Welcome 00:41 Podcast Feedback and Reviews 01:34 Upcoming MAA Conference 02:26 Sprout Membership Overview 03:30 July Event Planning Pack 06:07 National Picnic Month Ideas 10:42 Cooking Classes for Culinary Art ..read more

In this episode, Barbara chats with Leslie Jackson, a functional nutritionist, to bring you practical wellness tips to enhance your well-being and create a healthy balance in the busy multifamily world. You’ll learn to prioritize health amidst busy schedules, discover actionable strategies for balanced meals, stress management, and how to foster a community that makes you want to be your best self. You’ll be inspired by Leslie’s simple, one-step-at-a-time approach to better, fulfilled, and balanced lives. Try Sprout FREE at trysproutfree.com EPISODE AT A GLANCE: 00:00 Introduction & Welcom ..read more

Barbara Savona chats with Priyanka Agarwal, Director of Public Relations at J Turner Research, to explore multifamily marketing and property management strategies aimed at boosting resident retention. Priyanka shares her expertise on the importance of resident reviews, reputation currency, and fostering positive resident experiences. You’ll get practical tips for positively influencing reviews, handling negative feedback, and maintaining a safe, supportive environment for residents. Priyanka emphasizes how compassion, proactive engagement, and safety perceptions are crucial elements in buildin ..read more

Dive into multifamily magic with Barbara Savona as she unveils 12 summer-themed resident events, from pool side to chalk art contests, designed to elevate community engagement and satisfaction all summer long. Tune in to "Multifamily Mix" for innovative ideas and expert insights every Tuesday! 00:00 Welcome to the Multifamily Mix! 00:35 Behind the Scenes with Sprout Marketing 01:42 Sprout's Summer Vibes: Event Planning Insights 04:41 June's Sprout Membership Highlights 07:12 Diving into June's Event Ideas: From Pool Parties to Movie Nights 19:33 Members ExResident Appreciation Gift Ideas  ..read more

Barbara is joined by Brandon Willis, from GMH Communities, as they talk through all the obstacles and triumphs that come with lease-ups. Brandon takes us through his incredible career and shares all the lessons learned - from his time in the leasing office at student housing to his new role as the Regional Leasing Manager for multiple properties. He gives great insight into the importance of effective outreach marketing, branding, encouraging team buy-in, and so much more! You’ll get actionable takeaways you can take back to your team and start implementing today to take your community from le ..read more

Barbara and Marci talk through ideas for innovative resident events for apartment communities, student housing, and senior living. No matter what your budget or time crunch, these events are easy to put together and be successful thanks to Sprout Marketing’s done-for-you event marketing options. You’ll get ideas for summer BBQ, resident staycation, taco bars, and more! To see the designs Barbara and Marci are talking about, visit this episode's blog: https://www.watchyourbusinesssprout.com/sprout-marketing-blog/mix-podcast/16 00:00 Welcome to the Episode: Unveiling May's Resident Events 03:14 ..read more

Barbara gets insights from Kindle Baumgarten, a regional marketing coordinator, on the challenges of managing multiple lease up projects for developers while ensuring the developer's vision and brand guidelines are incorporated at every stage of the process, and upheld by everyone from developer to leasing agent. Kindle shares how she juggles responsibilities, maintaining focus on individual projects, preparing for tasks, handling feedback, and emphasizing storytelling for residents. Kindle helps shed light on the importance of team collaboration, agility in making changes, and keeping the dev ..read more

This episode of the multifamily mix podcast, hosted by Barbara Savona of Sprout Marketing, kicks off a series focused on leasing strategies in new developments. Guest Chris Arnold, co-founder of Authentic, discusses the importance of starting marketing efforts early in the development process for maximized performance and ROI. The conversation covers the lease-up timeline, from initial ground-break to full occupancy, and emphasizes the critical role of specialized marketing plans and the need for a well-prepared leasing team. Chris also shares insights on common pitfalls in leasing strategies ..read more