Barbara is joined by Brandon Willis, from GMH Communities, as they talk through all the obstacles and triumphs that come with lease-ups. Brandon takes us through his incredible career and shares all the lessons learned - from his time in the leasing office at student housing to his new role as the Regional Leasing Manager for multiple properties. He gives great insight into the importance of effective outreach marketing, branding, encouraging team buy-in, and so much more! You’ll get actionable takeaways you can take back to your team and start implementing today to take your community from le ..read more

Barbara and Marci talk through ideas for innovative resident events for apartment communities, student housing, and senior living. No matter what your budget or time crunch, these events are easy to put together and be successful thanks to Sprout Marketing’s done-for-you event marketing options. You’ll get ideas for summer BBQ, resident staycation, taco bars, and more! To see the designs Barbara and Marci are talking about, visit this episode's blog: https://www.watchyourbusinesssprout.com/sprout-marketing-blog/mix-podcast/16 00:00 Welcome to the Episode: Unveiling May's Resident Events 03:14 ..read more

Barbara gets insights from Kindle Baumgarten, a regional marketing coordinator, on the challenges of managing multiple lease up projects for developers while ensuring the developer's vision and brand guidelines are incorporated at every stage of the process, and upheld by everyone from developer to leasing agent. Kindle shares how she juggles responsibilities, maintaining focus on individual projects, preparing for tasks, handling feedback, and emphasizing storytelling for residents. Kindle helps shed light on the importance of team collaboration, agility in making changes, and keeping the dev ..read more

This episode of the multifamily mix podcast, hosted by Barbara Savona of Sprout Marketing, kicks off a series focused on leasing strategies in new developments. Guest Chris Arnold, co-founder of Authentic, discusses the importance of starting marketing efforts early in the development process for maximized performance and ROI. The conversation covers the lease-up timeline, from initial ground-break to full occupancy, and emphasizes the critical role of specialized marketing plans and the need for a well-prepared leasing team. Chris also shares insights on common pitfalls in leasing strategies ..read more

Welcome to the latest episode of "The Multifamily Mix," where we blend apartment marketing and retention with a splash of encouragement. This week we are mixing things up extra and coming to you from a social media summit in Napa. We promise we got a lot of work done while here and we’re excited to share some of this with you, in addition to our 12 April resident events! So for those of you who are not yet Sprout members, remember you can always go to TrySproutFree.com for a free sampling of some of the things that we're showing off today. And then for our members, you can log into your member ..read more

In the fast-paced world of multifamily housing, where effective property management and innovative marketing strategies are key, the role of mentorship cannot be overstated. The Multifamily Mentor Matchmaking Group stands at the forefront of this movement, driven by the visionary leadership of Tara, a seasoned professional with a passion for connecting industry veterans and newcomers. Here's a closer look at the initiative that's shaping the future of property management through mentorship, as discussed in a recent insightful conversation with Tara, along with active members Joe and Joseph. In ..read more

In today’s bustling digital era, multifamily housing professionals face the challenge of effectively utilizing social media to engage audiences and strengthen community bonds. Our recent live webinar, packed with questions from industry peers, shed light on overcoming common hurdles in the multifamily social media landscape. Here’s a distilled guide to elevate your social media strategy, filled with actionable insights and easy-to-implement tips. Key takeaways: Choose the Right Platforms Crafting a Winning Content Strategy Leveraging the Power of Three Framework Attention Trust Influence Acti ..read more

>> Grab your free calendar planning packwww.TrySproutFree.com In this episode of 'The Multifamily Mix', Marci and Barbara of Sprout Marketing discuss creative ideas for 12 resident events to be held in March, featuring a range of themes and activities. The episode also includes suggestions on how to involve local businesses in the events to foster community connections. Additionally, they mention several opportunities for virtual events to cater to different resident preferences and circumstances. Some highlighted events include a watch party for the Academy Awards, a tea party, and a re ..read more

Imagine still loving your job after three decades. Sounds crazy, right? But it's totally doable. This podcast episode is all about how a sprinkle of positivity can skyrocket customer satisfaction. Harvard Business Review says it can jump by 42% - and I totally believe it! You know what's even cooler? Engaged employees can boost productivity by 21% and cut turnover by 59%. That's what Gallup says, and it can be a game-changer for us in multifamily housing. Ever wonder how much your mood as a leader can impact your team? A lot, it turns out. We're talking a 38% boost in engagement ..read more

Welcome to the latest episode of "The Multifamily Mix," where we blend apartment marketing and retention with a splash of encouragement. Today, we delve into February's issue, packed with fun and budget-friendly resident event ideas for your multifamily community. Remember, these events are not just about fun; they're about strengthening community bonds, enhancing resident satisfaction, and boosting retention. Let's get started! Get your free matching resources at trysproutfree.com Join the Sprout Community at TrySproutFree.com ..read more