More apartment marketers are turning to pay-per-click digital advertising as their communities' top source of traffic and leads ..read more

Many property management companies have learned that managing the digital ads of multiple apartment communities is really difficult and can lead to more wasted money and time ..read more

Pay-per-click advertising is essential for apartment marketers to drive online visibility, attract prospective renters at critical search stages, and generate qualified leads ..read more

Are you struggling to choose which keywords to target for your apartment community's Google Ads ..read more

By now, most multifamily marketers advertise their apartments online with pay-per-click campaigns on Google, Meta (Facebook), and others. PPC advertising is one of the most effective lead-generating marketing channels today, as there are no fixed costs to use them, and you can adjust how much you want to spend whenever you want. To get the most out of this channel, you need to understand how Google and Meta charge you to advertise your apartments on their platform and how much is a reasonable amount to spend for your community. In this blog, we'll provide more context into: How your apartmen ..read more

Getting traffic—whether it's to your website or through the front door of your leasing office—is always a priority for multifamily marketers ..read more

From working with individual apartment communities and various property management companies, we've learned that the sales transition process can be tricky and full of obstacles. Much of the challenges arise from buyers not properly evaluating a community's entire operation before acquiring it. Being caught unaware of a problem becomes your problem, making the prosperous outcome you desire in acquiring that apartment complex harder to attain ..read more

How do your apartment's Google Ad campaigns measure up ..read more

A significant change is coming to multifamily advertising as Google is sunsetting third-party cookies in Google Ads by 2025 ..read more

Google Ads is a digital advertising platform apartment marketers use to create awareness of their communities, drive website traffic, and generate qualified leads that are more likely to lease.  Commonly associated with pay-per-click advertising (PPC), Google Ads allows you to highlight the best that your community offers with text or display campaigns reaching genuinely intersted prospective renters at crucial points in their online search process.  But starting out in Google Ads for the first time, or specifically for multifamily marketing, is really difficult without first unders ..read more