We know multifamily is a hectic industry. We have goals to reach, deadlines to meet, and an ever-growing list of daily tasks that sometimes feels impossible to get through. With so much going on, it’s easy for a few things to fall through the cracks. We’re here to make sure it’s not your resident experience.  AI has already proven to be a game-changer for prospect engagement. But AI also has powerful advantages for building stronger relationships with current residents.  Here are 5 ways AI leasing assistants like ResMate can significantly improve the resident experience: 1. Reside ..read more

From leasing agents juggling tours, inquiries, and paperwork, to a flurry of maintenance professionals and vendors—a leasing office is often a hive of activity. Now add a nagging, persistent ringing as residents call the office to ask the same routine question for the umpteenth time. It’s enough to make anybody’s head spin. Amidst this chaos, the need for efficient and effective resident communication becomes glaringly obvious. Enter ResMate’s new Resident Chatbot, a new communication channel designed to alleviate the burden on your staff and streamline resident interactions. Here’s how: En ..read more

Welcoming new residents to your apartment community is more than just handing over the keys—it’s about creating a memorable and smooth transition that sets the tone for their entire living experience.  Simply put: First impressions matter.  With Respage’s new move-in automation, property managers can ensure every new resident feels valued, informed, and excited about their new home. Smart Leasing Platform users can create a custom email sequence for new residents leading up to their move-in date. This system enables properties to schedule up to five personalized messages, ensuring ..read more

Sometimes coming up with the right words can be difficult. That’s where we come in! We’ve created a number of customizable email templates for leasing follow-up and segmentation that can help improve conversions, re-activate cold leads, and foster a stronger relationship with residents. Just fill in your details, set the segmented audience list within the Smart Leasing Platform CRM, and either send right away, or schedule the messages for a later date. Tip: If you want to automate some of these email templates and follow-ups, ResMate AI leasing assistant just debuted a few new tricks to ..read more

Understanding your customer base and tailoring your product to fit their needs is not a new trend. Believe it or not, personalized marketing has been around since the 1800s. As technology continued to evolve, customer data became easier to track, and in-turn marketing became more targeted.  Flash forward a couple hundred years to 2024, and personalized marketing in multifamily is no longer just a strategy—but a necessity in order to better connect with prospects, drive community engagement, and ultimately reach occupancy goals.  In this blog post we’ll explore ways you could improv ..read more

Making the most of your current leads is more important than ever, but oftentimes tasks like following up after a missed tour appointment, or re-engaging cold leads can fall to the back burner as onsite teams focus on more immediate responsibilities.  That’s where ResMate steps in.  ResMate AI leasing assistant has added a few more tricks up its sleeve, automating more followup responses to improve conversions, and turn cold leads into signed leases. Plus, a new Maintenance Tech Report has been added to the Respage Survey platform to give managers insight on how the maintenance tea ..read more

Your AI leasing assistant should be your best friend if you’re dealing with lots of apartment vacancies or are in the midst of a busy season. Tips for getting more out of your AI leasing assistant Utilize chatbots to improve response times At this point, it’s no secret that most of us prefer engaging with a chatbot, especially when the alternative is making a phone call. Chatbots are a convenient way to decrease response times, answer common leasing questions, and improve the overall renter experience. And this no longer just applies to your website. AI leasing assistants now offer chatbot ..read more

As flowers bloom and the weather warms up, much of the world has summer vacation plans in mind. But for multifamily marketers, spring brings thoughts of only one thing: Peak leasing season. Is your community ready to ‘wow’ your prospects and future residents? In this blog, we’ll give you a spring cleaning checklist of apartment marketing ideas for 2024 that’ll tidy up your strategy, attract more leads, and sign more leases. Website SEO Apartment SEO is a fantastic way to drive qualified traffic to your website—without spending a dime. Here’s how to brush up on your search engine optimizati ..read more

In this series, Respage CEO Ellen Thompson discusses the latest trends in the multifamily industry and how apartment communities can generate greater results. The 2024 edition of the 20for20 report is hot off the presses. I was excited to read it because I’m always eager to read what Dom Beveridge and the multifamily executives he interviews have to say about the state of our industry and technology.  As usual Dom delivered amazing insights, but one thing in this year’s report distressed me. “Good enough” technology is making a comeback as operators trade off technology innovation ..read more

Everyone knows it has become difficult to capture people’s attention in today’s fast-paced digital world. For property managers trying to keep prospects and residents engaged, relevant content is key. And having the right tools can make all the difference. New communication features within the Respage platform are now available to enhance communication and streamline processes to ensure you’re sending targeted, relevant messages to your prospects and residents. Beyond waitlists: Marketing interest lists keep prospects engaged Property waitlists are a valuable tool for gathering prospect in ..read more