Vogue Rolex Magazine Ad 1974 Princess Diana Vibe One of my favorite things on Jake's Rolex World is when I discover a really cool vintage Rolex advertisement that was previously undocumented, and that is the case with this beauty that appeared in Vogue Magazine in 1974. I LOVE THIS AD, which features a cool Pucci outfit, and a model who kind of looks like Princess Diana—doesn't she!?!! I recently learned J. Walter Thompson was responsible for somewhere around 90% of Rolex magazine ads during the 1970s and 1980s, so if you sense a British sensibility vibe in Rolex ads from that era ..read more

  Rolex Discontinues Yacht-Master II I plan to continue covering Watches and Wonders until I have nothing left to say or share, so stay tuned for more insight, conjecture and opinion. Rolex FINALLY did it!!! They got rid of the Yacht-Master II—at Watches and Wonders 2024—which historically was my least favorite modern Rolex. Although there were some cool characteristics, like being the only other Rolex Chronograph beside the Daytona, I could just never get into the Yacht-Master II. I would go so far as to say the Rolex Yacht-Master II, was the most un-Rolex, Rolex, in the sense it d ..read more

The New Day-Date Rolex is enriching the Day-Date range with new versions of the Oyster Perpetual Day-Date 40 and the Oyster Perpetual Day-Date 36 showcasing finely worked dials.  Ombré dials make their debut on the Day-Date 40. The version presented, in 18ct Everose gold, introduces slate ombré – a completely new hue for such a dial, whose surface, coloured at the centre, progresses to a deep black around the edge.  Fashioned from 18ct white gold, a second new version of the Day-Date 40 features a dial made of pearlized white mother-of-pearl. The Day-Date 36 proposes a dial wit ..read more

Hot Fun In The Summertime Bernhard's Tudor Heritage Chronograph Spring is here and summer is around the corner in the Northern Hemisphere, and below we see a cool beach wrist shot of the Tudor Chronograph which is arguably represents the first Tudor model that relaunched the Tudor brand, and set the benchmark for the retro-future of the brand...BTW: I LOVE the design of this Tudor model, and think it's really cool ..read more

Jenni Elle Takes Us on a Tour of  Watches and Wonders 2024 Jenni Elle came out with a fascinating video that showcases her experience of attending Watches and Wonders 2024 in Geneva, Switzerland.  ..read more

Weekend Watching Joe Rogan & Tucker Carlson DEEPSEA V. DATEJUST I have noticed in my life, that most people who wear Rolex are conversationalist, in the sense they enjoy having or observing great conversation. Joe Rogan recently met for the first time and spoke with Tucker Carlson and they had a brilliant conversation, which should not come as a surprise from two men who are both wearing Rolex watches.  Joe Rogan is rocking his D-Blue DEEPSEA, and Tucker is rocking his two-tone Datejust on a Jubilee Bracelet. They even show some footage of Alex Jones, rocking his Submariner ..read more

ROLEX CEO Double-Wristing  At Watches and Wonders In a rare media moment during Watches and Wonders, Rolex CEO Jean-Frédéric Dufour allowed the Swiss television to film him as he sat down with Georges Dubois, a Geneva watchmaker almost 103 years old who worked under Hans Wilsdorf.  Jean-Frédéric Dufour: So you worked [for Rolex].  Georges Dubois: In '41.  Dufour: In 1941! How many employees were there back in the day?  Dubois: About 15. There were only one atelier.  Dufour: Can you imagine, we are now 15,000!  Dubois: That's crazy. Crazy.  News nar ..read more

ROLEX DEEPSEA IN YELLOW GOLD THE WATCH OF ALL EXTREMES  Engineered to Shine Into the Ocean Depths By Danny Crivello Is it a matter of opinionOr just a contradictionBut from where I come fromAll the blondes have more fun —Rod Stewart "Blondes (Have More Fun)" I've written how it seems Rolex is having more fun with its novelties, a trend that has become obvious when it introduced color OPs, Palm motif dials, left-crown GMTs and Emoji Day-Dates recently.  This year I feel the new full-gold Deepsea is the latest sign Rolex is having fun, creating a great contrast with ..read more

Live Rolex Coverage from Watches and Wonders 2024 Cameron and I had the opportunity to chat just after his meeting with Rolex on Press Day at Watches and Wonders, and we recorded the following video ..read more

Tudor Black Bay 58 GMT Tudor continues to impress by surprising us with a Coke bezel GMT model that harkens back and takes cues from the 1958 Rolex GMT-Master. This model looks so cool and fresh!!! Below are Live Photos from Cameron Barr from Craft and Tailored ..read more