Introduction to Streetwear Apparel Streetwear apparel refers to casual clothing that draws inspiration from urban street fashion, skateboarding, and hip-hop culture. It is known for its comfortable and relaxed style, featuring elements such as graphic tees, hoodies, sneakers, and baseball caps. Streetwear has gained popularity in modern fashion due to its influence from street culture, music, and art. In recent years, top streetwear apparel brands have emerged as trendsetters, shaping the way people dress and express themselves. This fashion movement embraces individuality and self-expression ..read more

In recent years, "On Running" has experienced a significant surge in popularity, captivating the attention of running and athleisure enthusiasts across the United Kingdom. So the question is how is this running brand now taking over the athleisure market? By delving into these details, we can gain a comprehensive understanding of why "On Running" has witnessed remarkable growth recently. 1) The Emergence of Running Culture in the UK: Running has gained immense traction in the UK as more individuals recognize its numerous physical and mental health benefits, especially amongst Gen Z ..read more

With the recent release of several green-themed Jordan sneakers, it seems like green sneakers are having a moment. Nike is joining in on the trend by launching its collaborative "Pine Green" Off-White x Nike Air Force 1 Mid towards the end of April. Although this shoe surfaced over a year ago, it's now gaining popularity as the bright green colour and chunky build have had ample opportunity for test runs over the past few months. But there's a deeper meaning to the colour choice; it pays homage to the 1-95 Corridor, which played a role in shaping the Air Force 1 design. The shoe is made of lea ..read more

The Pandas are really causing a love hate type of vibe right now but Nike is not ready to slow it down, now releasing a Mid-Dunk version. Nike has been a leading brand in the sneaker industry for years, and one of their most popular collections is the Nike Dunk. The Nike Dunk Mid Panda has recently gained a lot of popularity and attention from sneakerheads and fashion enthusiasts alike. The Nike Dunk Mid Panda is a mid-top sneaker with a black and white colourway that resembles the distinct black and white fur of the Giant Panda. It features a mix of leather, suede, and mesh materials ..read more

The Nike Dunk Low Twist Panda is a new iteration of the classic low-top silhouette, set to release in Fall 2023 in several colourways, including the iconic black and white panda scheme. One of the main features of the shoe is the rubberized Swoosh, which extends past the back of the heel, similar to those seen on the Nike x AMBUSH AF1s and Dunks. The Nike Dunk Low Twist is designed by Yoon Ahn, founder and designer of the Japanese streetwear brand AMBUSH®, who has previously collaborated with Nike on several projects. The rubberized Swoosh on the Dunk Low Twist is reminiscent of the Swoosh se ..read more

The short answer is it was meant to happen but now its not. The fashion world was abuzz with rumours of a collaboration between Supreme and Balenciaga in 2022. According to reports, the collaboration was set to release a box logo T-shirt featuring both brands' logos on the front and back. However, the project was ultimately cancelled, much to the disappointment of fans of both brands. In this blog post, we will explore the reasons behind the cancelled collaboration and what it means for the future of streetwear. The initial announcement of the collaboration sparked excitement among fans of bot ..read more

The Air Jordan 4 "Bred Reimagined" has been a topic of discussion among sneaker enthusiasts since early this year, and the release date has finally been announced. According to sources, the shoes are set to release in March 2024 on SNKRS and select retailers. [3] The Air Jordan 4 "Bred Reimagined" is a modern take on the classic "Bred" colourway of the Air Jordan 4. The shoe features a black and fire red colorway, with various design updates such as a mesh upper, plastic wing eyelets, and a translucent outsole. [2] Seeing releases like the Air Jordan 3 reimagined, and the Air Jordan 1 'Lost ..read more

Air Jordan has been collaborating with various brands and designers for decades, producing some of the most sought-after sneakers in the market. In this blog post, we will explore the best Air Jordan collaborations with other brands like Nike, Off-White, and Travis Scott. Nike: Air Jordan's long-standing partnership with Nike has resulted in numerous iconic collaborations. In 2017, the Air Jordan 1 Retro High OG "Royal" was reimagined with Nike's Flyknit technology, which became an instant hit among sneaker enthusiasts. Similarly, the Air Jordan 4 "Cement" was released in 2016 with the "Nike ..read more

On this week's episode, we sat down with Ben the owner of the streetwear brand Mercier to see how they exploded so fast in the UK. We discuss how he landed a partnership with Chris Brown, got his brand in JD sports, and did over 6 figures in sales on black Friday. Launched in 2017, Mercier is a UK brand specializing in streetwear and famous for its Parisian-esque badge pattern designs. Mercier has since sold in stores like Footasylum and JD Sports. Click below to watch the episode Shop Mercier here mercieruk.co.uk ..read more

Every time I think of the Air Max 95 shortly after I think 'Whats appening lad' there is no secret the Air Max 95 belongs to Liverpool they even have their own dedicated Air Max 95 store, but where did it all start? The Nike Air Max 95 is an iconic sneaker known for its unique design and innovative technology. It was first released in 1995 and was designed by Sergio Lozano [3]. The shoe featured air cushions on both the heel and forefoot, which allowed the shoe to mold to the curvature of the foot. The original release even had a 25 PSI air pressure reading on the rear air unit and 3 ..read more