Monetizing Your Passion w/ Victoria Hutchins
The Influence Factor
by The Influencer Marketing Factory
3d ago
In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, chats with Victoria Hutchins, a content creator focused on yoga, mindfulness, and poetry. Victoria shares her journey to building a successful online presence, emphasizing authenticity and vulnerability. She discusses her mission to connect practitioners with their bodies, breath, and intentions, her achievements like writing a book and hosting a yoga retreat, and her monetization strategies, including a subscription-based yoga app and brand partnerships. Victoria also offers a ..read more
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Bridging Brands and Influencers with Tech w/ Asti Wagner
The Influence Factor
by The Influencer Marketing Factory
1w ago
In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, talks with Asti Wagner, founder of Invyted. They discuss how her app simplifies influencer marketing for brands of all sizes. Asti shares her journey as a young tech founder, the challenges she's faced, and how Invyted benefits both brands and influencers. She also highlights successful campaigns, the importance of a consistent presence in influencer marketing, and upcoming features, including Invyted's expansion to the US market. ? Leave a 5-star rating on ..read more
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Fueling Brand Connections w/ Nycole Hampton (GoodRx)
The Influence Factor
by The Influencer Marketing Factory
2w ago
In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, discusses influencer marketing evolution with Nycole Hampton, Senior Director of Content + Engagement Marketing at GoodRx. Nycole shares insights on selecting the right influencers for brands, stressing the importance of aligning with campaign goals and target audiences. She also emphasizes the need for brands to avoid overpaying for partnerships and suggests integrating influencer-generated and user-generated content into broader marketing strategies. Lastly, Nycole predicts i ..read more
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How To Protect Your Social Media Accounts w/ Liron Segev
The Influence Factor
by The Influencer Marketing Factory
3w ago
In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, talks with Liron Segev, a YouTube Strategist/Security Specialist. They discuss cybersecurity threats and challenges content creators face, emphasizing the importance of being aware of scams and protecting personal information. Liron shares tips on using strong passwords, enabling two-factor authentication, and avoiding suspicious emails. He also introduces his Creator Alerts service, which notifies creators of security issues. Liron's mission is to help creators avoid hacks and ..read more
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Future of Online Communities w/ Sara Wilson
The Influence Factor
by The Influencer Marketing Factory
1M ago
In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, talks with Sara Wilson, Founder and Principal of SW Projects. They explore the evolution of online communities, the importance of authentic connections, and the impact of digital campfires—intimate online spaces—on communication and content consumption. Sara highlights the need for brands to align with their target communities’ values and introduces the Brand Yearbook, showcasing brands that have captured Gen Z’s attention and loyalty. ? Leave a 5-star rating on ..read more
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Liquid Death's Unconventional Marketing w/ Greg Fass
The Influence Factor
by The Influencer Marketing Factory
1M ago
In this episode of The Influence Factor, Alessandro Bogliari, CEO of The Influencer Marketing Factory, chats with Greg Fass, VP of Marketing at Liquid Death. Greg reveals their unconventional marketing approach, aimed at making people laugh while promoting healthier, more sustainable choices. Liquid Death infuses creativity and humor into traditionally dull product categories, challenging traditional marketing norms with an outsider’s perspective. Together, they discuss earned media, brand, and creator collaborations, and how Liquid Death’s strategy revolves around creating hilarious and enter ..read more
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Are Brands Adapting to the Changing Role of Creators w/ Desiree Martinez
The Influence Factor by The Influencer Marketing Factory
by The Influencer Marketing Factory
1M ago
In this episode of The Influence Factor, Alessandro Bogliari, CEO of The Influencer Marketing Factory, and Desiree Martinez, a Creator Economy Strategist, discuss insights for brands and creators. Desiree emphasizes understanding mission, defining brand, and knowing audience. They explore monetization avenues like brand partnerships and affiliate marketing, and Desiree discusses global expansion opportunities for creators. ? Leave a 5-star rating on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify ..read more
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How Can Storytelling Drive Content w/ Jesse Katches
The Influence Factor by The Influencer Marketing Factory
by The Influencer Marketing Factory
2M ago
In this week's episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, is joined by content creator Jesse Katches. Jesse discusses his journey in content creation, covering the importance of storytelling, strategies for managing anxiety and burnout, and approaches to monetization. He underscores the unique value each creator offers and advocates for embracing imperfect content. Additionally, Jesse highlights the power of niche topics and the potential to build strong communities around them. ? Leave a 5-star rating on ..read more
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Inside Snap's Playbook w/ Brooke Berry
The Influence Factor by The Influencer Marketing Factory
by The Influencer Marketing Factory
2M ago
In the latest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, chats with Brooke Berry, Head of Creator Development at Snap. They delve into Snap's role in the creator economy, highlighting monetization opportunities, and tips for emerging creators. Brooke underscores the importance of authentic storytelling on Snap and community-building. She also mentions Snap's intimate, educational creator events. Looking ahead, she anticipates social media returning to its roots as a platform for connecting with friends and celebrating individ ..read more
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Why Is UGC Vital in Modern Shopping w/ Liz Griffin (BazaarVoice)
The Influence Factor by The Influencer Marketing Factory
by The Influencer Marketing Factory
2M ago
In the newest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, engages in a conversation with Liz Griffin, Global Vice President of Social Commerce at Bazaarvoice, delving into the critical significance of user-generated content (UGC) in fostering transparent shopping experiences. Bazaarvoice collaborates closely with brands, integrating customer UGC onto their websites to furnish transparency and validation for consumers. Griffin underscores the necessity for brands to seamlessly incorporate social content into their paid advertis ..read more
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