In this first AI for Marketers episode, Justin Flitter, Chair of Tech Marketers Group and founder of NewZealand.AI kicks off our AI development journey. In the first session of this series, AI and tech marketing expert, Justin Flitter, will discuss the broad basics of what AI is, outline common use cases, and introduce you to tools you can use to start scaling your marketing superpowers with AI ..read more

In this webinar NZTE Beachhead Advisor and previous CMNO of Supacolor Hamish Ewart shares his advice for building your WHY based brand strategy. Next PageProof CEO, Gemma Hurst shares how they used this approach, and the impact it’s had on their business and customer marketing results. Whether you’re a founder needing to reconnect with your purpose, or a marketing leader looking to redefine your go-to-market proposition, this discussion is one you’ll get a lot of value from ..read more

In a world where the creation and distribution of content is being disrupted by large language models like ChatGPT, how do you know what content to create, for which channel and why?! As B2B tech marketers, content has been king.... so has this changed? How do you create a kick-ass content strategy, know that the content you're creating is resonating, and how do you wrangle the creation of content outside of the marketing team (think rogue sales and product people)? Join us and our learned panel of content strategists as we explore answers to these questions and more. You'll hear from: Monic ..read more

A key takeaway from our TMG interview with Ben Van Opzeeland from LawVu is that you must understand your audience and empathise with the struggles and barriers they see in their day-to-day life, which is all solvable by marketing techniques. Learn as much as you can about what influences your customers outside of digital marketing. A customer’s path to purchase is complex, and you will be a better digital marketer if you have a bigger picture of everything influencing your customer.  In this podcast, Ben Van Opzeeland talks to Brittany Jackson about his experience in digital marketing, ad ..read more

On Wednesday May 11th 125 people connected in person and online to hear 6 talks and 4 panel discussions from leaders in sales, marketing and technology. Here’s a selection of comments from attendees. Sophie Groos ? SO FULL of food-for-thought + food from NZ Tech Marketers Conference in Auckland today! ? So many takeaways from the brilliant brains speaking today but I’ll just share a handful.. Ben Reid enlightened us on how emerging technology is shaping our lives - inspiring futuristic visions of how marketing will change and adapt. Kate Bradley Chernis reminded us that people want to rea ..read more

The New Zealand Tech Marketers Group today announced the winners of their inaugural NZ Tech Marketing Awards. New Zealand’s tech sector is growing at a rapid rate of knots, said Justin Flitter, Chair of the NZ Tech Marketers Group. With that, a growing demand for highly skilled and globally experienced marketers to drive growth. Flitter said, “Today’s marketers need to support strategy and business transformation in a highly complex environment. They leverage brand, people, partnerships and technology to create demand and engage customers to grow sustainable revenue. It’s our role to nurture t ..read more

Ah, the elusive Marketing Unicorn.   That person who can not only build a solid strategy and comprehensive execution plan but deliver all the analytics and the insights to support it, business case the new platforms to drive that funnel of customers, design a newly branded website, a few content pieces for all of the social media platforms, write the media release for that new product launch, design a few things for a new landing page and maybe even work on the sales team event needs. Phew!  And that was just in the first week. But wait, we are a DIY nation at heart We have the much ..read more

Are you thinking of entering awards in 2023? Awards are a great way to increase brand awareness and brand credibility – as well as an excellent opportunity to be recognised and celebrated for your hard work. However, while entering awards is usually easy, winning isn’t. Join our webinar on building an award-winning strategy to hear from the experts on how to prepare award entries that win. We will cover: Why entering Awards should be a part of your marketing strategy How to prepare a winning application How to leverage the kudos Watch this webinar with David Downs, Phil Thompson, Caro ..read more

Empathy At the core of marketing is the ability to understand both your market and your customers. How your product or service elevates them, their team, their business and their customers. As marketers we must understand the emotional drivers, the pain points our customers need us to solve. And translate those into product vision, purpose, and proposition. “Our prime directive is not to do digital media or AI. Our prime directive is to bring the voice of the customer into the organisation. No one else does that except marketers.” -Mark Ritson Curiosity Buyer behaviour, channels to market, d ..read more

We were stoked to have Shawn Callahan, business storytelling pioneer and all-round guru, shake up our thinking (and shake it up he did… particularly if you subscribe to Hollywood-style storytelling methods…) on the topic of data storytelling for our September Tech Marketers webinar. Shawn led an action-packed session on how to spot stories and find insights in your data, how to tell a data story and inspire action… all in a way that’s authentic, simple and makes sense to business people. In the hopes of creating a snappy highlights reel off the back of the popular event, we asked som ..read more