Several estheticians are struggling to pay their bills and wondering how they can grow their business. Sure, watching videos or reading articles on the internet helps but most of us have to be in a room with a potential client to learn something new. Most of the time, we use what we've learned and apply it in our own way. One thing about learning isn't right or wrong, just different ways of doing things. This video will give you a fresh idea instead of being sleazy and salesy... you'll make more money in the beauty business without being pushy or obnoxious. If you change your goal from "Makin ..read more

Getting rich as an esthetician can be done. In this video, I break down this secret process that you can use to build a business and a life for yourself that you deserve. Stop trying to Go for the YES! It's Time to GO FOR NO!!! Would this work for you? ??? For More Free Tips, Trick, and Ideas to Grow your Esthetician business Join the Marketing Ideas Group (it's worth every dime.... even though it's FREE): Beauty Biz Launch https://www.facebook.com/groups/beautybizlaunch esthetics, esthetician, aesthetician, schools for esthetician, esthetician school, esthetician school near me, estheticia ..read more

So, you have a client or esthetician that disagrees with you, and they are very vocal about it. Resist the urge to snap back at them! instead, here is a simple technique that will allow you to maintain the peace. Have you ever tried this? If so, what was the result? If NOT, try it and report back :) ??? For More Free Tips, Trick, and Ideas to Grow your Esthetician business Join the Marketing Ideas Group (it's worth every dime.... even though it's FREE): Beauty Biz Launch https://www.facebook.com/groups/beautybizlaunch esthetics, esthetician, aesthetician, schools for esthetician, estheticia ..read more

Esthetician service menus are often very similar to one another; pricing and services aren't often competitively-differentiated enough. Customers then default to the lowest price, because they're not paying based on value - they're paying based on expectation. Having read a ton of business books (mostly related to working with the Department of Defense) one of my favorite things is the idea that 'the thing that you do is not what you should be focusing on- it's why you do it.' In short, differentiate your service offerings if you want to survive in a competitive environment. And here is HOW t ..read more

Here's the thing about success....there is no easy button that you can press that suddenly makes people know who you are and be impressed by you. I have worked in the esthetics industry for almost 2 years and I've seen thousands of estheticians come and go - many of whom were very talented and had a lot to offer their clients.  But sadly, a lot of them didn't get to experience the success that they deserved because they weren't willing to put in the work. Success is a tricky thing to gauge, because most people don't ever get it right. In fact, most people gravitate towards instant gratif ..read more

There's a lot of talk about the power of social media and building relationships online, but this video got me thinking about how much more engaging (and profitable) it is to be face to face. I went to the Farmers Market the other day, and was surprised at how many business owners were on their phones or iPads, as opposed to talking to potential clients. Is that really how you want to spend your time when you're surrounded by people who are willing to spend money? We live in a time when you can literally talk, post and PRINT MONEY!! But what if you're not talking or posting? This is one of t ..read more

The great marketing masters of our time understand that the QUANTITY of what they produce matters more than the QUALITY. For example, when I ask you how many social media posts should an esthetician create per day or week, you immediately think of the quality, not quantity. You think about factors such as voice and authenticity and whether or not you have time to create. But speed and volume are out there for all of us to use. The internet rewards those who produce content volume and speed above all else. It's because of this idea that social media is becoming dominated by businesses and entr ..read more

In this video I talk about how you can be more empathetic when it comes to your new skincare clients by sharing stories of the skincare mistakes you made before becoming an esthetician. Once you became an esthetician, you learned how bad a lot of the skincare tips you learned on line were. If you only knew then what you knew now your skin would look even better. For More Free Tips, Trick, and Ideas to Grow your Esthetician business Join the Marketing Ideas Group (it's worth every dime.... even though it's FREE): Beauty Biz Launch https://www.facebook.com/groups/beautybizlaunch esthetics , esth ..read more

So what's the deal? Why are so many estheticians struggling? According to the AEA, 45% of estheticians report "having been diagnosed with major depression;" the second highest rate among all the allied health professionals surveyed. And yet... Something doesn't add up right here. I'll take a stab at what's happening below. Being an esthetician is such a rewarding, creative job! But as everyone knows, it's pretty tough, hard work. It can be super stressful, as well. And sometimes we need to take a step back and take a look at the bigger picture. What is a contributing cause of that depression ..read more

For the longest time I tried to motivate myself by thinking about how much money I was going to make, or how many people were going to want my service. Which never worked. Motivation is garbage. The beauty business, just like any other business is work. It's not fun work, it's hard work, and inevitably you're going to have to do things that you don't want to do. Sometimes you're going to have to do things that are inconvenient and unpleasant, but that repulsiveness alone will not motivate you- not any more than good times will make work fun: they'll only get it done. The payoff- financial su ..read more