Attention all skateboarders and sneakerheads, get ready to have your minds blown! The legendary Eric Koston's second pro model is making a triumphant return, and it's better than ever. Say hello to the eS Two Nine 8 Skate Shoes - a true masterpiece that combines style, performance, and innovation in one unbeatable package. So, lace up those sneakers and join us as we dive into everything you need to know about this iconic comeback. Eric Koston Introduction to Eric Koston: The legendary achievements of Eric Koston have led to him being dubbed the "Michael Jordan" of skateboarding. Known for ..read more

For all you Pokemon lovers out there, this is your chance to get your hands on our last Pokemon Blind Bag skateboard deck. We have received numerous inquiries about this deck since the others sold out so quickly, therefore we wanted to give everyone a fair chance at purchasing the last one. And what better way to do that than through a raffle? To enter the raffle, all you need to do is enter your name and email address below and you'll receive one entry. The contest will close on Tuesday, so make sure to get your entries in before it's too late. We will announce the lucky winner here. So, ke ..read more

Get ready to kickflip into the world of skateboarding with a brand new signature shoe that's about to revolutionize the game! We are thrilled to introduce you to "The Aurelien" – an epic collaboration between legendary skater Aurelien Giraud and Etnies. This cutting-edge sneaker is not just another pair of kicks; it's a game-changer designed for style, performance, and shredding the streets like never before. So lace up your shoes, grab your board, and join us as we dive deep into what makes The Aurelien stand out from the crowd in our exclusive sneak peek! Introduction to The Aurelien etnies ..read more

Simplicity, Durability, Comfort Step up your skate game with the all new Globe Gillette Shoe. Designed to meet pro skater Austyn's expectations it represents everything he wanted in his pro shoe. It took Globe over a year to implement Austyn's technical requests through trial and error. The Gillette boasts superior durability and a reliable board feel thanks to its eco-friendly Bloom™ Trek Rubber construction. The Lux Shockbed insole and Flex-Resin Formula Rand add comfort and support, while the sleek Antique White colorway ensures you'll look good on and off your board. Every detail of ..read more

For the First time in 10 years!  Primitive is Reissuing their Special Limited Edition Gold Foil Decks. This limited series highlights the full line up of Primitive’s Pro Skateboarders and their unique spirit animal. Each deck features their signature raised gold foil technique with a holographic finish The Pro Series skateboard decks will be available this July. Primitive is only making a limited run of these decks and once they sell out, it may be another 10 years before they're available again. Don't miss out ..read more

One of the biggest joys of skating is getting to build your own deck and customize each part to your needs. Aside from a deck and wheels, you’ll need a set of trucks, the metal axles that connect the wheels to your deck. This part is small but complex and one of the most important. Not sure where to start? Read our guide to learn how to select trucks for your deck. 1. Know Your Style Before you start shopping around for trucks, you need to take a minute to consider some specifics of your skate technique, since the kind of trucks you pick can have a big influence on helping or hindering your ri ..read more

   Are you ready for a mashup like no other? Brace yourself, because RIPNDIP and World Industries have just dropped their latest collaboration collection and it's going to blow your mind. These two iconic brands have joined forces to create something truly unique. Get ready to dive into the ultimate mashup of graphic designs, bold colors, and edgy styles that are sure to turn heads wherever you go! Introduction to RIPNDIP and World Industries Collab We’re stoked to announce RIPNDIP's newest collaboration with World Industries—the skateboarding brand that has been killing it since the ..read more

Get ready to lace up and hit the streets, because Ronnie Creager's signature skate shoes are back and they're better than ever! If you're a fan of this legendary pro skater or just on the hunt for some stylish kicks that can handle your board, you won't want to miss out on what these revamped shoes have to offer. From their sick design to their top-of-the-line performance features, there's no doubt that Ronnie Creager has once again created an essential shoe for any serious skateboarder. So grab your deck and let's dive in to what makes these skate shoes so special! Introduction: Ronnie Crea ..read more

We can all take great inspiration from people who have overcame adversity by pushing the boundaries to take control of their own destinies and by doing so created a better life for themselves. Through grit and determination people can create something exceptional out of nothing. Here are a few of our favourite pioneers in skateboarding today... Nick Tershay: Diamond Supply Company Nick probably was never considered "most likely to succeed" by his high school classmates as he admittedly skipped class most days to skate and drink 40s in the Embarcadero neighbourhood of his native San Francisco ..read more

This one is big! Get ready to "Gotta Skate 'Em All" with the latest collaboration between Santa Cruz and Pokémon. The two powerhouses have teamed up to release a limited edition skateboard deck collection that will have both collectors and skaters alike eager to get their hands on them. This unique partnership is sure to be the talk of the town among enthusiasts of both brands. So, let's dive into what this exciting collaboration has in store. Overview of the Collaboration It's official - Santa Cruz and Pokémon are teaming up for a limited edition skateboard deck release! This collaboration i ..read more