AI (Artificial Intelligence - not the other AI most horse owners go to...) is here and it's your choice if you are going to use it for good or evil.  I think we all go through stages of mindest when it comes to getting our heads around ai, and they include; fear - is it stealing my stuff, or accessing my bank details secretly? denial - it couldn't possibly do anything useful for me... resentment - it's going to replace me! awe - OMG it can help me with that too?  excitement - let's try this, and this, and this and this!  It's not here to replace us, it's here to help us, and ..read more

Recently, I had a big, fat, disaster with my email marketing platform and I really wanted to build a blankie fort, put some fairy lights up, and hide until the end of time, but I couldn't. I'm going to tell you how I dealt with a disaster that was fairly epic (for the record, not my fault, a system failure) and the lessons I learned along the way, so if you ever have something big happen with technology in your business, you can work through this recovery process without needing to run a power cord to the blankie fort...  Enjoy today's episode? I'd love it if you could... Please take a ..read more

It’s a harsh fact of reality, prices of things are increasing, and that’s going to affect you as a business. It can feel terrifying to put your prices up, but sometimes, it’s absolutely necessary. In this episode, I’m going to chat about the ‘mathsing’ so you know whether to put your prices are, and then how to actually do it without giving yourself an anxiety attack… Enjoy today's episode? I'd love it if you could... Please take a few seconds to leave me a review, subscribe so you don't miss an episode, and be sure to take a screenshot of this podcast, upload it to your social media and ta ..read more

The golden question.... how often should I post on social media? So today, I'm chatting about how often you should be posting on social media as an equine business owner, staying consistent, and nailing your messaging. Enjoy today's episode? I'd love it if you could... Please take a few seconds to leave me a review, subscribe so you don't miss an episode, and be sure to take a screenshot of this podcast, upload it to your social media and tag me @equine_entrepreneurs_  so I can give you a shout out too! Need more assistance with your social media planning? With the help of this practi ..read more

Getting hacked on social media has become the number one fear for small business owners. It can be crippling.  And as many times as I remind people to do everything to secure their account, it's not until you get hacked that you realise how important all that stuff was.  So today, I'm chatting about how to protect yourself as best you can, and ways to try and resolve problems if they arise.  Enjoy today's episode? I'd love it if you could... Please take a few seconds to leave me a review, subscribe so you don't miss an episode, and be sure to take a screenshot of this podcas ..read more

Finding a negative review popping up about your business can be stressful on so many levels.  Did you do the wrong thing? Is the customer being unreasonable? What if people see it and nobody every buys from you again? (hint - that isn't going to happen) In this episode, I'm chatting about how to effectively deal with any kind of negative feedback, reasonable or not. One bad review isn't going to tank your business, and there's ways to manage any fallout you may be concerned about.  Enjoy today's episode? I'd love it if you could... Please take a few seconds to leave me a review ..read more

You need to have an idea of the importance SEO (Search Engine Optimization) has on your business! There's no escaping this, even if you are planning to outsource this part of your business to someone else. Understanding SEO on even a basic level will show you just how valuable it is and will ensure you prioritise it for your business. Whilst our social media platforms and our paid ads do a lot of the work in promoting our business and out website, SEO addresses that one avenue your ideal clients are going to use over and over to find that very thing you can offer them. In this episode, I'm d ..read more

Andy Ide is the Founder and the initial programmer of HorseRecords - the  fast and easy way to record all your horse information. From recording performance, veterinary, farrier, feeding, dentistry, chiropractic, serving, foaling dates, pedigree and progeny. In this episode, Andy chats about who can use horse records, what to expect inside the app, why the software is different and more!   Andy has kindly offered 20% off for listeners. Use code MELODY20 on checkout at www.horserecords.info/pricing/. Enjoy today's episode? I'd love it if you could... Please take a few seconds to lea ..read more

So you’ve decided you need a new website. It’s a mega task and it can get out of control really fast. In this episode of the podcast,  I'm sharing a bunch of important tips to help you keep the process manageable. Enjoy today's episode? I'd love it if you could... Please take a few seconds to leave me a review, subscribe so you don't miss an episode, and be sure to take a screenshot of this podcast, upload it to your social media and tag me @equine_entrepreneurs_  so I can give you a shout out too ..read more

Are you on top of your bookkeeping? Accurate bookkeeping is important for a number of reasons such as helping your equine business manage its cash flow, meet its financial obligations and plan its investments. In this week's episode of the podcast, I'm chatting with Trish Woolcock. Trish is the owner of Pemberley Bookkeeping and has over 15 years of experience in the industry. As horses are her passion, she uses her passion combined with industry knowledge to help equestrian business owners. In this episode, I'm chatting with Trish about: The biggest mistakes horse business owners make  ..read more