One question is on my mind everywhere I go: How does this apply to equestrian entrepreneurs? That’s why as I was taking notes on how to improve my jumping while auditing my first jumping clinic, I was also taking notes on how you could apply the same principles to your business. Whether you jump, rein, trail ride, or race, this episode is for you because it has nothing to do with your discipline—it’s all about your horse business. You’ll discover 5 marketing takeaways I learned at a jumping clinic that will help you build an equestrian business you love. Show Notes (also known as “Where to ..read more

Before you set your annual goals, do you take time to look back? Yes, I want you to celebrate wins, and that’s part of looking back. It’s also important to review the past year with some key questions so you can make strategically informed decisions for the coming year. That’s what this episode is all about. These simple yet powerful questions will propel you into the New Year so you can move closer to your long-term goals and the vision you have for your horse business. Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are ov ..read more

Does your follower count guarantee results? Building your horse business through online marketing is not just about building a large audience. You’ve got to measure what matters, the things that will actually move the needle for your business. In this episode, we’re diving into … ? Why you don't need thousands of followers to book clients & customers online ? Where are you missing the mark in your messaging? ? How real-life horse businesses transformed their messaging to attract the right people Show Notes (also known as “Where to read a quick summary of what we talked about here and g ..read more

You’re here to learn about marketing, right? So, this week, we’re going to do a deep dive into your most commonly asked marketing questions. These questions are the ones that come up on the regular in regards to marketing your horse business, whether I’m in a clarity coaching call or hanging out in FB groups where equestrian entrepreneurs are gathering. And, they’re smart questions! So, let’s dive into some Q&A time! ❓How do I get people on my email list? ❓Do I really need a website? ❓What’s the key to selling on social? ❓BONUS: How is coaching different than hiring you to do it for me ..read more

Do any of these statements sound familiar?  I don’t know what I’m doing here. I’m not qualified for this.  Why do I think I can train this horse, show at this level, teach this many students, buy this property, charge this amount of money, etc.?  The common thread here: imposter syndrome. AKA self-doubt.  And it impacts your horse business on every level, especially with your marketing.  If imposter syndrome is keeping you from showing up on social media, getting that website in order, or getting strategic with your email marketing strategy, this episode is for you.&nb ..read more

Being willing to jump in and get the work done is probably one of the best qualities of equestrian entrepreneurs. But, is there a point that going the DIY route is more harmful than helpful for your horse business? Could you be holding yourself back or even moving your marketing in the wrong direction by going it alone? With so much online education (including this podcast) at your disposal, you’ve got the knowledge at your fingertips. And, that’s a great thing! But when it comes to applying that knowledge in order to grow your business, that part can sometimes be a little tricky on your ow ..read more

Are you struggling to get an actual ROI on your social media? In other words, you’re putting content out there but no new leads are landing in your inbox. In this episode, you’ll learn …    ? What you’ve been doing to sell on social that’s not working ✅ What you should be posting to book more clients & customers online BONUS: If you like content inspiration, this episode is packed with specific content ideas to help you meet your potential customers where they are on the buying journey. Show Notes (also known as “Where to read a quick summary of what we talked about here and ..read more

Once you know what success means to you in your equestrian business—because it's absolutely subjective — there's one mindset you'll need to keep front and center to chase after it. In this episode, you'll learn ... ? The decision you need to make today to build your equestrian business ? 3 practical ways you can do that, starting now ? Specific action steps to get you started Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/122 FREE Goal Setting Cheat Sheet → Stormlily.com/goals - - - Take the Re ..read more

What’s keeping you from being booked solid? You might think you just need to post more or get on YouTube, TikTok—AKA do more of all the things. But it actually goes much deeper than that. If you believe these 2 common marketing myths then the growth from all the "more" you do is going to be stunted. When I finally stopped believing these common marketing myths my business started its upward trend. And, the same can be true for you. Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/120 - - - Take the R ..read more

Have you ever had a client or customer you loved working with? You know, the ones you wished you could clone. What if I told you it is possible to attract more of those kinds of people to your business? In this episode, you’ll learn how to do just that plus the two things that could actually be keeping you from attracting the right people. Packed with real-life examples to help you implement this strategy in your own equine business, this episode is the catalyst you need to make some bold choices for your equine business. It’s time to get clarity on how you can move the needle in your busi ..read more