Laurence Blume Blog
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I'm one of the UK's most experienced professional marketing copywriters, having begun my professional career in 1981. I've worked solely in freelance practice since 2000, with the 18 years prior to that spent as a Copywriter and Creative Director at some of the top advertising and marketing services companies in the UK.
Laurence Blume Blog
2M ago
Two things are true of marketing in the world of finance. Trust, precision, and authority are paramount. And effective marketing communications are critical. Creating compelling coms for companies in the finance sector is far from straightforward, however. That calls not only for marketing expertise but also for a deep knowledge of the industry’s intricacies, regulatory... Read more »
The post Why a copywriter who knows the sector is a bluechip asset for Finance and Financial Services companies. appeared first on Laurence Blume | Copywriter ..read more
Laurence Blume Blog
2M ago
There’s been a growing chorus of voices amongst the LinkedIn creative freelance community for months now, expressing anguish that the market “has dried up”. Work has all but disappeared, they suggest, and both end client companies and agencies seem to have virtually stopped using freelance creative talent. Now I sympathise deeply with anyone whose work... Read more »
The post Creative freelance: has the market really dried up, or have we oversaturated and devalued It? appeared first on Laurence Blume | Copywriter ..read more
Laurence Blume Blog
1y ago
The core of your user experience. Way ahead of look and feel. Making sure you have well written web content is the single most important element in making your site perform for you. Your written web content drives your SEO. It has to hold people on your site when they first arrive, preventing them ‘bouncing’. It has to engage them, reassure them, inform them, befriend them, persuade them and, ultimately close them. So... Read more »
The post Write your own web content. My Dozen ‘Do’s. appeared first on La ..read more
Laurence Blume Blog
1y ago
Convinced that being a copywriter is your true calling, but finding there’s a little more to it than you’d imagined? Don’t get disheartened. Here are 11 copywriting tips (and in particular for tips for aspiring copywriters): 11 Great Things To Learn that will stand you in good stead for ever. 1. Learn about marketing. Copywriting... Read more »
The post Copywriting Tips. 11 Great Things To Learn. appeared first on Laurence Blume | Copywriter ..read more
Laurence Blume Blog
1y ago
I posted a comment on an anguished post in a copywriting group a few weeks ago. The OP seemed frustrated and confused over how to respond to a client who had complained that she “didn’t like” the copy she’d received. It turned out that a lot of other copywriters found this familiar and had found... Read more »
The post How to tell a copywriter you’re not quite happy yet. appeared first on Laurence Blume | Copywriter ..read more
Laurence Blume Blog
1y ago
I’ve been lucky. In 22 years of running my freelance business, during which time I’ve raised well over 1500 invoices to several hundred clients, I can recall no more than a handful of occasions on which I did not get paid. But last year, I had two. Now this could of course be a random... Read more »
The post Freelancers. Even taking non-paying clients to Court won’t necessarily get you paid. appeared first on Laurence Blume | Copywriter ..read more
Laurence Blume Blog
1y ago
Over the years, I’ve worked for more than a few fantastic clients. These people’s professional approach to the work we were doing together was key to helping me deliver powerful and relevant copy to their brief, and complete their job without a hitch. Don’t want to be that kind of client? No problem! Read up... Read more »
The post Hiring a Copywriter? Here are 13 Ways To Be An Absolute Nightmare. appeared first on Laurence Blume | Copywriter ..read more
Laurence Blume Blog
1y ago
There’s a gap. A yawning one. It’s right in the space between the understanding that most people have of what planning and building a website actually involves, and the realistic skillset of most web developers. Not appreciating which skills web developers are likely to have (and therefore which they are unlikely to have), means that... Read more »
The post What Web Developers do (and don’t do). 12 tips from a Copywriter on things not to expect. appeared first on Laurence Blume | Copywriter ..read more
Laurence Blume Blog
1y ago
We all know and love the benefits of being freelance. But freelance life has its drawbacks, too, and stress from a range of causes and situations is high on the list. So here are 9 big stresses of freelance life… along with tips for beating them. 1. “Where will my next job come from?” freelance stress. Worrying about how you’ll get... Read more »
The post The 9 Big Stresses of Freelance Life. appeared first on Laurence Blume | Copywriter ..read more
Laurence Blume Blog
1y ago
You’ve seen an ad for a Junior Copywriter. And you’re wondering what, exactly, that is. So let’s shine some light on it for you by looking at it in two halves: ‘Junior’ and ‘Copywriter’. I’m going to do ‘Copywriter’ first. If you’re not exactly sure what a ‘Junior Copywriter’ is, it’s perfectly possible that you’re not... Read more »
The post What’s a Junior Copywriter? appeared first on Laurence Blume | Copywriter ..read more