The core of your user experience. Way ahead of look and feel. Making sure you have well written web content is the single most important element in making your site perform for you. Your written web content drives your SEO. It has to hold people on your site when they first arrive, preventing them ‘bouncing’. It has to engage them, reassure them, inform them, befriend them, persuade them and, ultimately close them. So... Read more » The post Write your own web content. My Dozen ‘Do’s. appeared first on La ..read more

Convinced that being a copywriter is your true calling, but finding there’s a little more to it than you’d imagined? Don’t get disheartened. Here are 11 copywriting tips (and in particular for tips for aspiring copywriters): 11 Great Things To Learn that will stand you in good stead for ever. 1. Learn about marketing. Copywriting... Read more » The post Copywriting Tips. 11 Great Things To Learn. appeared first on Laurence Blume | Copywriter ..read more

I posted a comment on an anguished post in a copywriting group a few weeks ago.  The OP seemed frustrated and confused over how to respond to a client who had complained that she “didn’t like” the copy she’d received. It turned out that a lot of other copywriters found this familiar and had found... Read more » The post How to tell a copywriter you’re not quite happy yet. appeared first on Laurence Blume | Copywriter ..read more

I’ve been lucky. In 22 years of running my freelance business, during which time I’ve raised well over 1500 invoices to several hundred clients, I can recall no more than a handful of occasions on which I did not get paid. But last year, I had two.  Now this could of course be a random... Read more » The post Freelancers. Even taking non-paying clients to Court won’t necessarily get you paid. appeared first on Laurence Blume | Copywriter ..read more

Over the years, I’ve worked for more than a few fantastic clients. These people’s professional approach to the work we were doing together was key to helping me deliver powerful and relevant copy to their brief, and complete their job without a hitch. Don’t want to be that kind of client? No problem! Read up... Read more » The post Hiring a Copywriter? Here are 13 Ways To Be An Absolute Nightmare. appeared first on Laurence Blume | Copywriter ..read more

There’s a gap. A yawning one. It’s right in the space between the understanding that most people have of what planning and building a website actually involves, and the realistic skillset of most web developers. Not appreciating which skills web developers are likely to have (and therefore which they are unlikely to have), means that... Read more » The post What Web Developers do (and don’t do). 12 tips from a Copywriter on things not to expect. appeared first on Laurence Blume | Copywriter ..read more

We all know and love the benefits of being freelance. But freelance life has its drawbacks, too, and stress from a range of causes and situations is high on the list. So here are 9 big stresses of freelance life… along with tips for beating them. 1. “Where will my next job come from?” freelance stress. Worrying about how you’ll get... Read more » The post The 9 Big Stresses of Freelance Life. appeared first on Laurence Blume | Copywriter ..read more

You’ve seen an ad for a Junior Copywriter. And you’re wondering what, exactly, that is. So let’s shine some light on it for you by looking at it in two halves: ‘Junior’ and ‘Copywriter’. I’m going to do ‘Copywriter’ first. If you’re not exactly sure what a ‘Junior Copywriter’ is, it’s perfectly possible that you’re not... Read more » The post What’s a Junior Copywriter? appeared first on Laurence Blume | Copywriter ..read more

“So… how much does copywriting cost?” Well… I quote a lot of jobs. Maybe three of four a day. And I’ve been quoting three or four jobs a day for years. So I’m fairly good at it. I take time and care to analyse each project requirement, quantifying the time I’ll need to do every aspect of the... Read more » The post Yeah. You can quote me. appeared first on Laurence Blume | Copywriter ..read more

For everyone who is a freelance copywriter, there are days when the security of employment looks incomparably attractive. But if you’re employed, the idea of quitting your job and working for yourself as a freelance copywriter can look even more appealing. If you’ve always been an employee, the desire to leave behind bosses, office politics and fixed hours for ever can be... Read more » The post How to leave your job and become a freelance copywriter. appeared first on Laurence Blume | Copywriter ..read more