Yes, a freelance copywriter will save you time and money You have an extraordinary business — and you want to shout about it. But when it comes to the writing, you keep drawing blanks. Nothing you write seems to say what you want it to say or sound the way you want it to sound. Maybe your waste bin is filling up with empty words you know aren’t working. Maybe your cursor is blinking impatiently in the corner of a page of nothing. Image by Steve Johnson from Pexels You know hiring a freelance copywriter will save you time — because this is taking you too long and you’re not getting anywhere. An ..read more

Something to think about… First thing’s first — I’m not a cheap copywriter. If that’s what you were looking for, sorry to disappoint you. But before you go, just think about this for a minute… I’m a copywriter who knows how to make my writing rank on Google — it’s how I brought you to this article. And I’m a copywriter who knows how to engage an audience, which is why you’re still reading this. And if you keep reading a little longer, I’ll tell you why using cheap copy could be like burning your money and scorching your business. Image by Dee from Pixabay Marketing a business ca ..read more

You want your copy to be fresh You want your copy to be fresh and vibrant. Like these roses were before they passed their use-by date. But there are certain words that have fallen out of fashion. Through misuse, overuse and exaggeration, their cutting edge has blunted. They’ve become stale, boring and annoying. So, if you want your copy to be fresh, vibrant, and not to stink, which words and phrases should you be avoiding? This is a list of words I, and others in my network, have either grown annoyed by or never saw the appeal of in the first place. It’s not exhaustive, yet, but I’ll keep addi ..read more

How to use this guide This pick ‘n’ mix guide is packed with inspiration and ideas for your marketing efforts over the spring period, from March to May 2024. For each month, I’ve prepared an event calendar, which might inspire a post, promotion or tie-in. I’ve included links where possible, so you’ll find all the information you need, including themes and full event details. Please double-check the 2024 dates and that the events are still going ahead before you invest time and money on marketing. There are also three seasonal content themes for each month, which you should be able to adapt for ..read more

I’ve seen the future of search In the not-too-distant future, AI will be changing the way we search online. The technology is still being tested and developed, so it’s not yet widely available. But, last year I attended a digital conference where we were given a live demonstration, showing how it will work. AI-powered search will be different to what we’ve been used to, so now is a good time to get ahead of the curve and find out what this means for your SEO and your website and blog content. Image by kiquebg from Pixabay How will AI-powered search work? AI-powered search uses the power of AI ..read more

Let’s not get off on the wrong foot You’ve decided to work with a copywriter — great decision! But then you go and spoil it all by saying something that makes us raise an eyebrow. We find ourselves doubting that this will be the good working relationship we were hoping for and we’ll tell you it’s a no. I have no availability for the next 20 years Sorry, I’ve just remembered I have no fingers I charge £10,000 a word I’m not actually a copywriter My dog just ate my laptop I’m going to outer Mongolia and I don’t know when I’ll be back. All code for thanks, but no thanks. But if you want the tru ..read more

How to use this guide This pick ‘n’ mix guide is packed with inspiration and ideas for your marketing efforts over the winter period, from December 2023 to February 2024. For each month, I’ve prepared an event calendar, which might inspire a post, promotion or tie-in. I’ve included links where possible, so you’ll find all the information you need, including themes and full event details. Please double-check the 2023/24 dates and that the events are still going ahead before you invest time and money on marketing. There’s also a selection of content ideas for each month, which you should be able ..read more

Website copywriting — always If you’re asking which should come first, my answer is always website copywriting. In some cases, the web designer and the copywriter will work together, but the design should always be led by the copywriting and not the other way round. You’re probably wondering why that is — and I’m going to explain — but first let me tell you a little about me and why I’m qualified to have this opinion. I’m an experienced website copywriter I’ve been writing SEO-optimised websites since 2011 — and I’ve written a lot of them. I’ve written website copy completely from scratch, whe ..read more

Website headings have a hierarchy When you write content for your website or blog, you’ll notice you have a choice of different headings. But when it comes to using those headings, a lot of website owners — and even some web designers — get it wrong. There’s actually a hierarchy your website and blog headings should follow — and it’s important to get it right. I’ll explain why later on, but first let’s get to grips with the hierarchy. Website heading sizes from H1 to H6 The headings on your website and blog run from H1 to H6, with H1 being the largest and H6 being the smallest. All headings ar ..read more

Your website is primarily a sales tool Your website can perform multiple functions for your business. But the primary role of an effective, search-engine-optimised website is to attract your ideal prospects and convert them into paying customers. Your web copy, therefore, should be talking to your — and I can’t believe I’m about to write this — low-hanging fruit. Ugh! *falls into a pit of self-loathing* Why some websites fail to sell Some websites fail to sell because the copy isn’t focused on selling. These websites don’t know who they’re talking to, so they try to be all things to all people ..read more