Times have moved on since the reign of television commercials, billboards and telephone box posters. The world of marketing is constantly evolving, now merging traditional ways of spreading a message with modern technology. The result? A powerful, lucrative and unstoppable industry. While these changes have certainly been impactful, something else has changed the way we approach marketing forever: a shift in society and our perspectives on the world. Any successful marketer will tell you that language matters. The way we communicate with our audiences can have a major impact on brand perceptio ..read more

Everyone should know by now that posting regular content is one of the best ways to drive traffic to your business, whether that’s on a company blog or on social media. While creating masses of content comes with its own set of challenges, sometimes brainstorming the ideas to begin with is the most difficult. If you’re stuck for inspiration and the pools of ideation have all dried up, you’re bound to find a solution in the following blog. Keep reading to discover 11 ways to generate new content ideas for your business! 11 Ways to Generate New Content Ideas for Your Business 1. Research Your ..read more

We’ve all heard it by now – sharing regular, high-quality content is one of the best ways to build a loyal audience. But have you ever thought about how posting just ONE weekly blog could transform your online business? At our UK copywriting agency, we’ve seen it happen first hand. That’s why we’re making it our mission to spread the word.  Keep reading to spill the tea! How a Weekly Blog Could Transform Your Online Business Demonstrate Your Expertise Most people who start their own business do it for one of two reasons. They’ve created a product they NEED to share with the world, or t ..read more

In the modern age, many of us are striving for digital jobs that can be completed from anywhere – copywriting being a prime example. Whether you long for the comfort of your sofa, a vibrant co-working space or the serenity of a tropical island, being a copywriter is one of the most flexible job roles you could seek to fill. If you constantly find yourself asking Google ‘how to become a freelance copywriter’ without finding the answers you’re looking for, we’ve got you covered. As a team of expert copywriters in the UK and beyond, we’re here to offer our best tips – tried and tested! Let’s get ..read more

Everyone should know by now that posting regular content is one of the best ways to drive traffic to your business, whether that’s on a company blog or on social media. While creating masses of content comes with its own set of challenges, sometimes brainstorming the ideas to begin with is the most difficult. If you’re stuck for inspiration and the pools of ideation have all dried up, you’re bound to find a solution in the following blog. Keep reading to discover 11 ways to generate new content ideas for your business! 11 Ways to Generate New Content Ideas for Your Business 1. Research Your ..read more

Times have moved on since the reign of television commercials, billboards and telephone box posters. The world of marketing is constantly evolving, now merging traditional ways of spreading a message with modern technology. The result? A powerful, lucrative and unstoppable industry. While these changes have certainly been impactful, something else has changed the way we approach marketing forever: a shift in society and our perspectives on the world. Any successful marketer will tell you that language matters. The way we communicate with our audiences can have a major impact on brand perceptio ..read more

Over the last decade, we’ve seen a serious shift from in-store to online shopping. Thanks to the rise of ecommerce, the number of digital buyers now stands at 2.64 billion – a whopping 33.3% of the world’s population. With this in mind, it’s more important than ever that brands and businesses can showcase their offering online in the best way possible. The answer? Exceptional, unforgettable and off-the-charts website copywriting.  As expert’s in copywriting for websites, we thought we’d do everyone a favour and collate some of the best examples on the web. Whether you’re a B2B business ma ..read more

They’re Ruining Your Copy… The year is 2023. Everyone from your childhood bestie to your grandmother is a freelance digital marketer. The world of copywriting is the wild west, and there’s a war brewing between AI fanatics and those calling for its regulation.  A lot has changed since the pandemic, for better or worse. But you know one thing that *unfortunately* hasn’t changed? The same old copywriting cliches that brands have been spouting for decades.  We are consumed by cringe when we see these overused phrases, especially when they’ve been written by a professional copywriter. I ..read more

Although there tends to be a lot of crossover between copywriting/content writing agencies, the two forms of writing are actually very different. While certain writing skills are interchangeable, treating copywriting and content writing as one of the same can be detrimental to your results. Today, we’re going to fill you in on the main differences between copywriting and content writing. Let’s go!  Copywriting VS Content Writing: What’s the Difference?  Copywriting Sells or Inspires Action Think short, snappy, and persuasive – that’s copywriting. The goal is to convert the target aud ..read more

In the grand old year of 2023, it’s almost impossible not to be a Swiftie, right? Taylor Swift’s sweeping influence seems to grow with every new (and remastered) album, and there’s no sign of it fading anytime soon. With more chart-topping albums on the Billboard 200 than any woman in history, it seems she’s got the whole marketing thing mastered – some might even be bold enough to call her a mastermind… Let’s put the envy to one side for a minute and take a look at what we can learn from Tay Tay’s superstardom.  5 Marketing Tips Businesses Can Learn From Taylor Swift 1. Evergreen C ..read more