We’re rebranding as we write, and our recent blog post ‘Why Welly*’ looked at the motivations and thought processes behind our new name, new look and what it means for the business moving forward. So, if you’re curious about why brands choose to shake things up, give it a read and find out the who, what and why behind Welly*. Nailed it Before we jump into our list of stand-out rebrands, let’s uncover the secret sauce behind their success. Sure, looks and post-rebrand performance matter, but what really makes a rebrand pop is its connection with the audience. We’re talking about hitting that sw ..read more

Why the new name? Last year saw us celebrate the 10th anniversary of LY Copywriting. It marked a decade since I set up from my sofa as a freelancer under the business name LY Copywriting. I started with an old laptop, a website that screamed self-built and spent my time firing off emails about who I was and what I could offer to anyone and everyone (this was pre-GDPR when exporting your connections on LinkedIn to bulk message was allowed). Fast-forward 10 years and, as well as buying my first house, getting married, welcoming two children and helping the business bounce back after the downturn ..read more

We’ve taken a look at how keyword research is an important ingredient for being found online. In this blog post – laden with cooking and pancake puns – our goal is to help you understand the importance of cooking up a collection of keywords and phrases for a ‘batter’ and more effective content marketing strategy. Just as mastering the art of pancake-making leads to delicious results, understanding keyword research sets the stage for a successful website. Preparing your ingredients – understanding keyword research Keyword research is like the flour to your pancake batter – not about the flavour ..read more

In this blog, we’re serving up 10 strategies for B2B businesses to charm their way through Valentine’s Day on social media. Share customer love stories Nothing resonates more with an audience than authentic real-life success stories. Whether it’s through heartfelt quotes, snazzy video interviews, or charming narratives, these tales serve to humanise your brand and show just how much you cherish and value your clients. Highlight behind-the-scenes celebrations Offer a glimpse into the human side of your business by showcasing how your team celebrates Valentine’s Day at work. Share photos or vide ..read more

1. Boost your authenticity with your email address First, if you’re using a general Gmail or Yahoo email for sending out those newsletters or promotions, it’s time for a change. You need an email address that’s all yours, like you@yourcompany.com. If you don’t have your own domain yet, now’s the perfect time to get one. It’s a small step that makes a big difference in boosting your authenticity.  2. Elevate email branding and deliverability with branded sending domains  Next, let’s talk about improving your reputation and branding. Set up what’s known as a branded sending domain – it ..read more

AI: A Helpful Sidekick, Not the Hero First up, let’s chat about AI. There’s been a lot of chatter about AI taking over, but here’s the deal: it’s more of a sidekick than the main hero. AI is fantastic at handling the grunt work – think real-time SEO tweaks and sorting data like a boss. But when it comes to the soul of your content? That still calls for the human touch.  Imagine AI as your time-saving assistant, freeing up your creative mind to do what it does best – tell stories, empathise and connect. It’s about using AI to enhance our human touch, not replace it. So, breathe easy, fello ..read more

Let’s start with why product descriptions matter: 87% of customers feel product content is the most important factor when deciding to purchase an item online, as they cannot physically see, feel, or smell the item. 87% of consumers are unlikely to make a repeat purchase if they don’t see accurate product descriptions. 85% of shoppers said that product information and pictures are important when deciding which brand to buy from.* Source: https://bit.ly/3RiaOJt Are you sitting comfortably? So how do you stand out from the crowd? Through the art of storytelling. Storytelling in product descri ..read more

Gift guides are much more than seasonal catalogues — they’re a powerful way to supercharge sales, boost your brand’s visibility amongst new audiences and strengthen the bonds you’ve built with your existing customers. So, here’s our take on why gift guides are the gifts that keep on giving for ecommerce businesses… The Power of Personalisation Gift guides offer a chance for personalisation. But why does personalisation matter? It’s proven to work, with research showing that 61% of people expect brands to tailor experiences based on their preferences (Google). In a digital world where consume ..read more

With Halloween around the corner, let’s harness the power of fright night to give your audience some thrilling FOMO moments. Here’s how to weave some Halloween magic into your content marketing strategy. 1. Exclusive Cauldron Content and Limited Time Potions One of the most effective ways to create FOMO is through exclusive content or limited-time offers. By nature, exclusivity creates a sense of urgency. Think about webinars that offer unique insights for the first 100 sign-ups or eBooks available only to subscribers of your newsletter. When people believe they’re getting something others won ..read more

1. Twitter’s Great Loss After Rebranding to X: Perhaps the most startling event this year was Twitter’s audacious decision to rebrand as “X”, a bold move that left many in the industry bewildered. And the gamble didn’t pay off initially. To date, Twitter has lost half of the value/price Musk paid for it, not to mention advertisers and millions of users who have turned to other social media platforms. The reason? Analysts believe it was a mix of brand loyalty, user confusion, and the platform’s attempts to reshape its image. Though the future remains foggy, this move reminds us that even the ti ..read more