Whether it’s a blog, thought-leadership article, email or something else headlines are one of the most important elements within financial copywriting. They are the first thing your readers see and they determine whether they will click, read, and take action on your offer. But writing effective headlines isn’t easy. Financial copywriting tackles complex, technical, and sometimes rather dry topics that may not appeal to the average reader. So, it’s crucial to balance clarity, accuracy, and credibility with creativity, curiosity, and emotion. Moreover, your financial content has to stand out fr ..read more

The renewable energy sector is one of the fastest-growing industries in the world. As businesses in this sector look to expand and reach new clients, the need for effective content and copywriting is paramount. Finding a reliable renewable energy copywriter is essential. A good copywriter will help communicate your message in a way that is both engaging and highly informative. They’ll also create content that is optimized for search engines, to drive traffic to your website and enhance visibility. And of course, they’ll do it all in a supportive way, helping you create a relationship you can c ..read more

For every business, how their message is expressed is crucial. But even more so in the sustainability sector, with a tightrope to walk between ethical messaging, product/service sales and audience education. So, let’s have a look at what’s worth considering. Knock-knock. Who’s there? Know your audience! There’s not much more important than understanding who you’re talking to. Get to know your audience well. Learn what drives them and how you fit in. Use that information to create content that speaks to their needs. A good sustainability copywriter can work with you to tailor your message accor ..read more

We hear the term ‘thought-leadership content a lot. It’s become a bit of a buzzword. But, simply we define it as content created by experts in a particular field, and it tends to take on a specific topic, sharing unique opinions or new information. It’s often ghost-written by a sustainable copywriter who has interviewed senior personnel. The thought-leadership piece will provide insights and knowledge of real value to the reader. It’s designed to be informative and engaging, and is created with the intention of sharing expertise, and building brand reputations. Thought-leadership content can t ..read more

When you’re looking to outsource your financial copywriting, there’s an old adage it’s worth remembering, “The proof of the pudding is in the eating”. That means when you’re looking for a good freelance financial copywriter, don’t just go on reputation or even recommendation. Ask for a financial writing sample. Choosing a writer Even before you get to the point of asking for a sample of their work, you need to find two or three options. How do you find them? Take recommendations from peers. Look out for good content and find the author. Or you just Google it – but don’t just go for the top fe ..read more

Whether you’re looking to create new website content, define your brand voice or create regular thought-leadership content, a freelance financial copywriter can help. But, like everything, the devil is in the detail. And not all copywriters are alike. Needles and haystacks There are countless copywriters out there. And many will describe themselves as a freelance financial copywriter. But that can mean a lot of different things. It might mean they’re a copywriter who has a few pieces of work for one client in the finance sector under their belt. Or it may mean they’ve worked in the finance sec ..read more

Now is not the time to stay quiet. Now is the time to show leadership and empathy. At times of crisis, businesses must communicate clearly with their clients and staff. It is vitally important that you show not only leadership but also empathy. People are concerned about the Corona Virus / COVID-19 and your response must be reasoned, reassuring and supportive, with a healthy dose of confidence around long-term business prospects. Don’t delay If you haven’t already, get your emails out. Update your website with specific messaging. Use social media to explain how you’re responding. Make use of y ..read more

While every sector has its own peculiarities, nothing is quite like Financial. Excluding health and family, what’s more important than money? It governs lifestyles and life options; it’s socially and politically charged and essential to every life. All of which makes financial copywriting a unique and fascinating area in which to work.   In order to communicate financial content effectively, there are a number of key considerations we must make, before even thinking about putting pen to paper. I’ve listed a few here, but I would be keen to hear if you think I’ve missed anything, so let me ..read more

So, you’re putting together a big project, and you know there are a lot of moving parts. That means ‘agile’ is the way forward. And whether you’ll be using a copywriting agency or doing it in-house, you need to know what ‘agile’ means. You might be a freelance copywriter who’s been brought in to make the magic happen or maybe you’re leading the project, buying in professional copywriting services. Regardless, the situation is likely to be the same. The copywriting is going to be a key part of a collaborative process. It’s all going to move fast to get the job finished and approved on time.&nbs ..read more

When you’re content writing for website landing pages, effectiveness is crucial. And it needs to be that’s less trampoline and more like super glue. That is to say, it needs to avoid bounce (i.e. users clicking away) and keep people on the site, moving through to purchase. As copywriters we’re often asked, how do you do that? Well, there’s no magic wand (sorry). But, like everything, there are some must-haves that will make a big difference. Please don’t use glue on your screen. This is NOT what we mean by super-sticky landing pages. Any good freelance copywriter knows you’ve got to consider b ..read more