So, you want to speak to your customers to get detailed testimonials or case studies. First of all, that’s a great idea. But before you chat, you need to be prepared. The worst thing that can happen during a customer interview is if you go blank halfway through and leave the call kicking yourself about forgetting something.  This blog post gives you a step-by-step guide on how to ask for, plan, and deliver a great customer interview, including some sample questions you can tweak and use yourself. Benefits of customer case studies Case studies have multiple uses. The first and most obviou ..read more

I know, I know. It’s a topic that’s been covered to death by many ‘marketing gurus’ already… but after over a year of using ChatGPT within my business, I finally feel like I’ve worked out the best ways it can be helpful to my work as a copywriter.  When ChatGPT first came on the scene, it was the first time AI was taken seriously. It was a scary time in the content marketing industry, as many companies who had been using freelance writers like myself immediately cut their spend for blog posts – and even website copy. It felt like almost overnight, content writing and copywriting were dev ..read more

What is SEO website copywriting? You will have heard of SEO, content, and copywriting. For most businesses, there’s a requirement for all elements to work together, but within each category comes many nuances. As an expert SEO website copywriter, I’ve often been asked, ‘What does SEO website copywriting actually mean?’ Let’s dive into the key differences and what you get with SEO website copywriting vs. other forms.  What’s the difference between copywriting and content writing?  Copy and content are two different types of marketing writing, but often the terms get used interchang ..read more

What’s actually included in SEO website copywriting costs? It can seem like a website copywriter just asks you some questions, does some writing, and bosh, you’ve got new copy. Unfortunately, that’s not the case (otherwise I’d be rolling in it).  So, this blog post explains what you actually get when you hire an SEO website copywriter and what’s included in the fee. I’ll talk you through my process, some things to look out for, and the UK average costs to expect. The strategy behind SEO website copy What many people don’t realise is the work that goes on behind the scenes often takes m ..read more

A guide to structuring website copy for your service business Has your current website copy turned into a bit of a mess, with an unclear message and no real plan? Or are you planning a new website copy structure for an upcoming launch or website redesign?  Either way, this guide will help to deliver the right information to potential clients clearly and persuasively. It goes into different types of pages you need as a service-based business, what to include on them, and how to make sure it’s relevant to your business goals.    Why do you need to review your website copy struc ..read more

Which comes first, website copy or design? Getting a new website is exciting, but there are also things you need to do to make it as successful as possible. It’s not a case of simply hiring a website designer for a stylish-looking theme… There’s much more that goes into a great website (spoiler alert: including great website copy!).  Best steps for a successful website launch So, what are the ideal steps to make the new project smooth sailing, instead of stressful and over budget? This blog post is all about the relationship between design and copy, plus tips on structuring your copy s ..read more

How can a website copy audit help your business? Have you written your own website copy and you need a gentle nudge in the right direction to improve it? Perhaps you have one or two niggling pages on your website where you know the copy isn’t hitting right…  Enter your new best friend – a website copy audit. It’s a great way to enhance what your brand is saying online by evaluating your web copy and making changes. Learn from a professional copywriter, without the full price tag.  What is a website copy audit?  Every copywriter has their own way of conducting an audit. The type ..read more

Why does your brand voice matter?  Your brand message is what you say to customers. Your tone of voice is how you say it. With both a tailored brand message and tone of voice, you form your overall brand voice (read more about brand language terms: explained).  But why does your brand voice matter, I hear you ask? Here’s a hard truth – unclear, disengaging messaging can cost you clients. Without a strong, consistent, and clearly defined brand message, you’re taking a shot in the dark. To get the right clients, you need a powerful voice that tells a story and persuades. What if you co ..read more

7 reasons I’m not the right copywriter for you Most content out there is focused on selling and persuading you to get in touch. This blog post is to do the opposite because I practice what I preach – copywriting should put the wrong people off just as much as attract the right people. I’m not the right freelance copywriter for everyone. If any of these apply, you shouldn’t work with me – ❌ you say your target market is ‘everyone’ ❌ you want a website’s worth of copy by tomorrow ❌ you want someone to write regurgitated blog posts ❌ your budget is lower than £350 (my min project fee) ❌ you want ..read more

How do you add personality to your brand messaging? A question many businesses wonder is, “how do you add personality to your brand messaging?” Defining and capturing a brand voice is a challenging task when you look at the full picture. So instead, let’s break down 5 easy ways you can add personality to your copy. This guide will give you inspiration on how to add personality to your writing, with actionable changes you can make today.   How to add personality to your brand messaging – Divided by Brand podcast I was a guest on the Divided by Brand podcast talking about this exact topic ..read more