Writing for the hospitality industry The hospitality industry has been facing remarkable obstacles – from Covid shutdowns to staff shortages, the ongoing cost-of-living crisis, recession, and climate change, which is increasingly front of mind for both the public and in industry conversations. Recent figures from AlixPartners and CGA/NielsenIQ showed, for example, that more than ten licensed premises close in Britain every day. It is clear that hospitality – including food and beverage services, event planning, travel and tourism, hotels, restaurants and bars – is under intense pressure ..read more

When January is a snowy slog, world news is grim and New Year Resolutions are already under strain, you can bring a little ray of sunshine to your customers and your staff by sharing what’s great about your business.   Provide positivity No matter what industry you work in – health, technology, property or a myriad others – there are plenty of opportunities to headline what’s going right in the world. Seize the moment to showcase your business and provide your audience with upbeat and forward-thinking news and ideas. 1. Case studies or a white paper? Depending on your business and t ..read more

Knowing your target audience inside out is essential to any business, and defining their personas will go a long way in helping you connect with them. That is to say, their demographics, behaviours, ambitions, pain points, etc. One of the most significant audience groups to connect with are Generation Z, Zoomers, or Gen Z for short. This group is roughly defined as people born between 1997 and 2012. At Editing Edge, we work with many clients who have made it a key priority to focus on this specific audience. Examples are a property website about office space designed for today’s workforc ..read more

Whether your company holds regular team meetings or uses collaboration software, such as Monday, Trello, or Microsoft Project, providing opportunities to brainstorm, share ideas and updates is essential to the success of any project. And, ultimately, for the success of any business. It’s what makes us so effective at Editing Edge. So if collaboration is not already part of your team’s routine, 2024 is your moment to make it a priority. Here are some of the many benefits to workplace collaboration: Developing trust – Trust within a team is one of the key elements of collaboration and lea ..read more

Intuitive and easy-to-use website design platforms such as SquareSpace and WIX can make building a website a breeze. Whatever your business and whatever your skill level, there’s a fair chance that if budget is an issue, you can still create something great without hiring a web designer. But whether you go for a self-built website or do decide to hire a web developer, it is worth investing a bit of time to become an expert in one key area of websites – the importance and power of SEO.   SEO = Search Engine Optimisation   Why is SEO important? SEO is all about increasing your we ..read more

  I take great pride as a copywriter in working with individuals and businesses at the top of their game. My clients range from applicants for the House of Lords to those hoping for knighthoods and OBEs. In addition, I’ve worked on annual reports for the space industry, and showcased a UK plc’s global workplace mental health strategy. This is one of the many aspects I love about my job – the huge variety of opportunities it brings to work with such a broad range of clients and industries. To give a few examples, in the past month, I’ve had the pleasure of working with: An Arctic ex ..read more

It’s incredible to believe that we are approaching the end of 2023. Q4 is nearly upon us and if you’re asking, “Where on earth has the time gone?”, well so are we! Don’t panic though! With some strategic planning there’s plenty of time to reach your audiences and impress your key stakeholders. For every business, each three-month period of the year brings the setting of specific goals and Q4 can involve a big push to meet end-of year targets. For marketing, the quarter system also lends a helpful structure and if you’re under pressure to produce quick results, here are our top tips. They ..read more

Canny companies never miss a chance to shout about their success. You’ve done well, you’re proud of it, so share it with the world!   Aside from websites and social media, there are many ways to highlight your work so that you only increase trust with current and prospective customers, but also boost morale among your teams. Here are some options to broadcast your brilliant work.   1. Discussion paper or white paper If you have plenty of in-depth information, data and ideas to share with a wider audience, a stand-alone report or white paper could be the best solution. White pap ..read more

Testimonials are a category of social proof. They highlight the positive experiences of existing customers and act as evidence of your expertise to your intended audience. In addition, they reinforce the claims you make because they directly relate back to personal experiences. To put it simply, testimonials are invaluable and absolutely necessary to build audience trust and credibility. So, are you displaying testimonials on your LinkedIn profile?   Here’s a step-by-step guide on how to gather testimonials on LinkedIn from colleagues and clients you are connected with. Step 1 Thi ..read more

From industry leading companies to savvy start-ups, knowing your target audience inside out is a key fundamental to the success of any business. So, how well do you know your client? Can you think like them, talk like them, understand their needs and desires? In other words, can you walk their walk? What you need is a strategy to reach them. Once you fully immerse yourself in the mindset of your target audience, you will see your business thrive. But this takes careful thought, and you need to choose the right narrative – and the right words to get it across. As strategic copywriters, we ..read more