I didn’t set out to be a freelance copywriter. That’s right; here I am on my freelance copywriting business website admitting to the world that I sort of, accidentally, fell into it. But I’m telling you this because I strongly believe that it’s this accidental route to finding my career purpose that has helped shaped me into one of the most sought after freelance copywriters in London and the UK. It’s my meandering professional background that enables me to be a diverse freelance writer with exceptional ability to create powerful content that shapes brands, connect with audiences and, ultimat ..read more

Ok, knowing ‘what does a copywriter do’ is one thing (but I’ll recap anyway). It’s another to know ‘what can a copywriter do that I can’t’. So if you want a definition of a 2020 copywriter, then read on. But the real value of this article will come from understanding how they add value to you. You need to know what a copywriter can do that you can’t. What does a copywriter do? I talk in detail about what is a copywriter in a previous article. In short, they write the words (or content) that your audience (that’s the readers of your website, promotional material, social media posts etc.) read ..read more

As a copywriter, I am often asked “how do you write a blog post?” In fact, if you gave me a pound every time I am asked, I’d probably not need to write another blog post ever myself! This question usually comes about from two angles. Firstly, is from someone who has never written one before. Their thinking is: ‘Where do I start and what do I need to cover? Surely it’s a simple job.’ The second angle comes from those who have dabbled at writing a blog post before. However, they’ve discovered it hasn’t done what they wanted. What’s more, it took a long time and effort, and it still didn’t do wh ..read more

It’s somewhat ironic that I’m sitting down to write this post. Despite the best intentions, The Content Ninja blog hasn’t been as populated as I wish it had been over the last few months. It’s a case of the cleaner with the messiest house… I’ve been too busy writing for clients that I rarely get time to write for myself. Firstly I owe an apology. In the first few months of silence, I had several emails and messages asking what had happened. I’m sorry you missed out, but if you’re still here, thank you. So here I am, in the position I’m advocating for others: how to restart my blog. 1. &n ..read more

How to Write a Compelling Email Email marketing is a funny old thing. We live in this snazzy graphic age. We can do wonders with what you see on a screen. Yet, in amidst this what’s still incredibly powerful? A simple plain text email. Indeed the ROI on emails is a whopping 32 times what you spend. So if you’re not relying on all singing all dancing graphics, what are you left with? Words. Plain simple words. With everything hinging on them alone, you need to know how to write a compelling email. Even if you decide you just can’t help but pop in some of those fancy graphics, your written conte ..read more

The world of SEO is a mighty hungry beast. Realistically, to keep those search engine spiders happy, you need to be feeding them fresh SEO content continually. They are never blinkin’ satisfied. However, as I’ve explained before, you should always prioritise quality over quantity. This gives you a little bit of a problem when it comes to knowing the cost of content and copywriting prices. Are you comparing like for like? And what do you actually need?   Copywriting costs: the nature of the beast There’s a huge difference in quality of copywriting content. There. Statement of the obvious ..read more

At The Content Ninja, the vast majority of writing we do is for businesses. We are business writers first and foremost. This goes beyond content marketing and SEO writing. A business copywriter that really gets to know your brand, is incredibly valuable.   What does a business writer do? A business writer, in short, is the voice behind your business’s written word. At the most complete level a business writer can complete the full range of writing tasks which your business generates on a daily basis. These can include: ·         Writing marketing e ..read more

One of the simplest marketing tricks in the book is to take a good hard look at your web content writing. Strategically turn up the volume on it from 0 to 60 and your web article writing has the power to zoom you to the top of the leader board - A.K.A. top of the search engines.   Awesome web content is the magic which converts your browsers and your lurkers in to buyers. It’s the sign-posting which sends them your way. It’s fodder for your social media campaigns (which in turn is good for getting backlinks to your content over time).   It’s one thing knowing the importance of web c ..read more

Even if you don’t know what EAT stands for, there’s a good chance you follow the acronym’s logic on a daily basis.   Whether you’re seeking financial advice, going to your doctor or booking a haircut, it’s fair to say that you’d chose an individual who is an Expert, has the Authority to provide you the service, and is Trustworthy.     When it comes to ranking websites, Google’s algorithms look to provide credible content in its search results and EAT forms a big part of how it makes its decisions.     Where does EAT come from?   Google’s Search Quality Evaluator ..read more

Been there, done that, why are you making me visit old blog posts? You have enough trouble keeping up with the new fresh content, right?   Editing and refreshing old blog posts to improve and revive them, is an SEO trick not many know about. In fact, look at any super successful blog and you’ll notice that they spend just as much time fiddling and improving the old stuff as they do publishing brand-spanking new things. Why?   Blog posts are akin to the finest wine. The older they are, the more delicious they become. However, there’s a flip side to that. You also need to keep them re ..read more