Copywriters are a bit like financial advisors. You know you’re going to need one for your business, but you’re not always precisely sure why. And just like those financial advisors, copywriters and their services can provoke a little defensiveness among prospective clients. This can be motivated by: In this post, we’re going to demystify the […] The post The Importance of Professional Copywriting Services for Your Business appeared first on Coast Copywriting ..read more

How’s your website doing? Selling like a St Ives ice cream shop on an August bank holiday? Or as quiet as a theme park that closed in 1984? I’m Martin Philp, a Cornwall copywriter helping local organisations grow more traffic, leads and sales through words. In this post, I’ll explain why I’m the right person […] The post So You’re Looking for a Cornwall Copywriter? appeared first on Coast Copywriting ..read more

At a glance What is SEO? It stands for search engine optimisation. Doing it well helps your website appear prominently in search engine results. Here's an example of search results on Google for the phrase 'Visit Penzance'. Our client, Love Penzance, has great SEO and appears at position 1 when a user types in these […] The post SEO in Cornwall: A Guide for Local Businesses appeared first on Coast Copywriting ..read more

Many businesses are at an utter loss when it comes to their About Us page. They don’t know what to write, so they don’t write anything of substance at all. Instead, they fill the page with empty blather about how passionate and committed they are, and how they strive to do this and that. It’s […] The post How to Write a Good About Us Page appeared first on Coast Copywriting ..read more

In this post, we’re going to reveal how to write a business website homepage that can help you win more clients. Is this the only way to do it? No. But the elements we’ll look at are generally acknowledged by leading players in the industry as the things you’ll want to include if you’re looking […] The post How to Write a Business Website Homepage: a Step-by-Step Guide appeared first on Coast Copywriting ..read more

Most B2B website copy has all the personality of that guy at parties who stands too close, talks in a monotone – mainly about himself – and never breaks eye contact. It’s boring, has that stale-cheese-canapé whiff of failure and is never going to win you sales. So don’t write it. In this article, we’re […] The post How to Write Content for Websites That Actually Wins Leads and Sales appeared first on Coast Copywriting ..read more

Before we dig deep into features and benefits in copywriting, some definitions. ? FEATURES: Stuff your business does. ? BENEFITS: How the stuff your business does makes customers' lives more shiny and wonderful. Copywriting and marketing 101 tells us that benefits come before features. And it is true… most of the time. If you can […] The post Features and Benefits in Copywriting: What They Are and Why Benefits Matter Most (Apart From When They Don't) appeared first on Coast Copywriting ..read more

Here's a 100% true story about how I ditched my approach to tone of voice in B2B website copywriting.And then created a new methodology that is helping my clients win more leads and customers. Read it and use it – I promise this works. So before my, er, Awakening ?, I subscribed to the Sliding […] The post Tone of Voice in Copywriting: Here's How I Changed My Approach to Build More Sales For My Clients appeared first on Coast Copywriting ..read more

Your business website will never be completed. And that’s what’s going to give you an edge over the competition. I'd better explain that attention-grabbing paradox. I’ve seen business owners and marketing execs sweat bullets over reaching an imaginary deadline where a website is ‘finished’. Here’s the truth. Breathless pause… Your Website is Never Finished. This […] The post Guess What: You'll Never Actually Finish Your Business Website (And That's A Good Thing) appeared first on Coast Copywriting ..read more

When I named my copywriting and content marketing agency Coast a couple of decades back, it was never really about the coast… or Cornwall… or Penzance. It just had the right ring to it and vaguely alluded to my locale. But, actually, all my clients were businesses and creative agencies in London or abroad. The […] The post A ‘Penzance Copywriter’ at Last (And Here’s the Photos to Prove it) appeared first on Coast Copywriting ..read more