Share Icon X (Twitter) Icon Linkedin Icon Facebook “Oh, must be fun playing around on socials all day.” “I’d love to get credit for just making things look pretty.” “Marketing? You just spend money on ads and parties!” Sound frustratingly familiar?  Welcome to the club (and lemme tell you, it’s a BIG one). Just like the overlooked middle child of the family, bias towards marketing is real. Maybe you’re seen as the “bonus team”, solely there to make the company look good. Maybe everyone else thinks they can do your job. Or maybe your boss just simply doesn’t “get” marketing.  ..read more

Share Icon X (Twitter) Icon Linkedin Icon Facebook When you think of B2B marketing, what’s the first thing that pops into your mind? The massive purchases? The complicated way they have to be made, dodging red tape like a kid’s skipping rope? Or what about the different opinions floating around the meeting room, full of desperation over which audiences should be marketed to in which way? Boy, I’ve been there. It’s a tricky one, isn’t it? Well, what if I add another challenge to the mix. This B2B audience you want to reach so badly – they’re a B2B tech audience. Now hold on. Before you go ..read more

Share Icon X (Twitter) Icon Linkedin Icon Facebook Salty sea air.  Warm waves lapping gently at the shoreline. Silky-smooth sand beneath your feet.  You whip your laptop open. It’s time to start your working day.  That’s right, you heard me.  You’re at work.  And today you’re choosing beachside.  Yep, being a freelance copywriter has priceless perks. Like being able to work from anywhere in the world (hello, beach bar). Choosing your own work schedule (2pm start today, post-power nap). And hey, you can wear whatever you want (PJs/pants – the choice is yours ..read more

Share Icon X (Twitter) Icon Linkedin Icon Facebook “So, what exactly does a copywriter do then?” Oh man. I dread this question.  And it’s always followed by my garbled, floundering answer: “Well, it’s writing copy. No, not like legal copyright. Not the little ‘c’ you see on… OK, like adverts, but like the words, not the pictures. Well…. like blogs and whitepap… NO! Not a blogger… like writing other people’s…OK. I’m a writer.” Cue obligatory head tilt/confused expression/blank stare/feigning understanding. Oh, how tough it is to be a misunderstood artist.  But the truth is, I ge ..read more

Share Icon X (Twitter) Icon Linkedin Icon Facebook I am pretty proud to say I live in the childhood stomping ground of a music legend.  Ziggy Stardust himself – or David Bowie, as he was also known.  “There’s a staaaaarmaaaaaan waiting in the sky…” That’ll be stuck in your head all day now (you’re welcome).  David Bowie became a legend largely thanks to his 1972 album The Rise and Fall of Ziggy Stardust and the Spiders from Mars.  A record that broke all the rules. Rules about what an album should sound like. How it should be constructed. And all the gender norms that ..read more

Share Icon Twitter Icon Linkedin Icon Facebook “So, what exactly does a copywriter do then?” Oh man. I dread this question.  And it’s always followed by my garbled, floundering answer: “Well, it’s writing copy. No, not like legal copyright. Not the little ‘c’ you see on… OK, like adverts, but like the words, not the pictures. Well…. like blogs and whitepap… NO! Not a blogger… like writing other people’s…OK. I’m a writer.” Cue obligatory head tilt/confused expression/blank stare/feigning understanding. Oh, how tough it is to be a misunderstood artist.  But the truth is, I get it ..read more

Share Icon Twitter Icon Linkedin Icon Facebook I hate olives. (Or at least I used to.) Rocking up with their little green heads, brimming with bitterness and changing up a recipe that I knew was working perfectly exactly as it was.  But boy, was I wrong.  Olives weren’t the problem. It was me.  And I soon realised we could find a way to work together to supercharge my skills (and my salad). So when generative AI began to creep into the copywriting world, I realised – fast – that to stay ahead of the game, I had to jump on board.  Was I wary? Yep. Was it a little scary ..read more

Share Icon Twitter Icon Linkedin Icon Facebook Remember that one scene in The Incredibles?  As the onion-haired antagonist, Syndrome, shares his evil scheme with the trapped Mr. Incredible in his subterranean lair, he ends his villainous tirade:  “When everyone’s super, no one will be.” Maniacal laughter and cape-flapping aside, he’s got a point. When everyone claims to be the best, everything suddenly sounds flat.  The same could be said for copy – especially in the fast-paced world of business.  Time and time again, you’ll wade through the same “harder, better, fast ..read more

Share Icon Twitter Icon Linkedin Icon Facebook Welcome to episode two of our Friends-themed data-driven content series.    In our first episode, we all agreed that we’ve gone a bit SEO-mad when it comes to our content marketing, asking prospects to marry us as swiftly and frequently as Ross.    Not sure what I’m on about?   Read the first post, first.    You’re back? Great!    As I was saying…    Maybe you’ve been going for the hard sell and just pumping your website full of keyword-loaded content until it’s at bursting point, like J ..read more

Share Icon Twitter Icon Linkedin Icon Facebook Here’s a question for you:   When you plan the content for your business, what is the first thing that comes to mind?   Let me guess…   Keywords?   SEO is an important element of getting traffic to your website, for sure.    But we’ve all become a bit obsessed with it, like it’s a new zombie series on HBO.    We’ve lost sight of the main point of a content strategy, which is to attract, nurture, and convert our leads.    Here’s another question.   How does content feature in your sales f ..read more