Creative Copywriting Blog
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Creative Copywriting Blog
4M ago
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Do you ever feel a bit… old?
I’m not talking about wrinkles, grey hair, or groaning when you sit down or stand up (although I definitely do that).
I’m talking about when you overhear the “younguns” chatting and it feels like they’re speaking a whole different language.
But for marketers, copywriters, or anyone whose job relies on speaking to a wide audience of diverse people, you need to be able to at least kind of understand where Gen Z are coming from in order to talk to them.
And with a new generation hot o ..read more
Creative Copywriting Blog
8M ago
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“Oh, must be fun playing around on socials all day.”
“I’d love to get credit for just making things look pretty.”
“Marketing? You just spend money on ads and parties!”
Sound frustratingly familiar?
Welcome to the club (and lemme tell you, it’s a BIG one).
Just like the overlooked middle child of the family, bias towards marketing is real.
Maybe you’re seen as the “bonus team”, solely there to make the company look good. Maybe everyone else thinks they can do your job.
Or maybe your boss just simply doesn’t “get” marketing.  ..read more
Creative Copywriting Blog
8M ago
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When you think of B2B marketing, what’s the first thing that pops into your mind?
The massive purchases?
The complicated way they have to be made, dodging red tape like a kid’s skipping rope?
Or what about the different opinions floating around the meeting room, full of desperation over which audiences should be marketed to in which way?
Boy, I’ve been there.
It’s a tricky one, isn’t it?
Well, what if I add another challenge to the mix. This B2B audience you want to reach so badly – they’re a B2B tech audience.
Now hold on. Before you go ..read more
Creative Copywriting Blog
9M ago
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Salty sea air.
Warm waves lapping gently at the shoreline.
Silky-smooth sand beneath your feet.
You whip your laptop open. It’s time to start your working day.
That’s right, you heard me.
You’re at work.
And today you’re choosing beachside.
Yep, being a freelance copywriter has priceless perks.
Like being able to work from anywhere in the world (hello, beach bar). Choosing your own work schedule (2pm start today, post-power nap). And hey, you can wear whatever you want (PJs/pants – the choice is yours ..read more
Creative Copywriting Blog
9M ago
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“So, what exactly does a copywriter do then?”
Oh man. I dread this question.
And it’s always followed by my garbled, floundering answer:
“Well, it’s writing copy. No, not like legal copyright. Not the little ‘c’ you see on… OK, like adverts, but like the words, not the pictures. Well…. like blogs and whitepap… NO! Not a blogger… like writing other people’s…OK. I’m a writer.”
Cue obligatory head tilt/confused expression/blank stare/feigning understanding.
Oh, how tough it is to be a misunderstood artist.
But the truth is, I ge ..read more
Creative Copywriting Blog
1y ago
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I am pretty proud to say I live in the childhood stomping ground of a music legend.
Ziggy Stardust himself – or David Bowie, as he was also known.
“There’s a staaaaarmaaaaaan waiting in the sky…”
That’ll be stuck in your head all day now (you’re welcome).
David Bowie became a legend largely thanks to his 1972 album The Rise and Fall of Ziggy Stardust and the Spiders from Mars.
A record that broke all the rules. Rules about what an album should sound like. How it should be constructed. And all the gender norms that ..read more
Creative Copywriting Blog
1y ago
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“So, what exactly does a copywriter do then?”
Oh man. I dread this question.
And it’s always followed by my garbled, floundering answer:
“Well, it’s writing copy. No, not like legal copyright. Not the little ‘c’ you see on… OK, like adverts, but like the words, not the pictures. Well…. like blogs and whitepap… NO! Not a blogger… like writing other people’s…OK. I’m a writer.”
Cue obligatory head tilt/confused expression/blank stare/feigning understanding.
Oh, how tough it is to be a misunderstood artist.
But the truth is, I get it ..read more
Creative Copywriting Blog
1y ago
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I hate olives.
(Or at least I used to.)
Rocking up with their little green heads, brimming with bitterness and changing up a recipe that I knew was working perfectly exactly as it was.
But boy, was I wrong.
Olives weren’t the problem. It was me.
And I soon realised we could find a way to work together to supercharge my skills (and my salad).
So when generative AI began to creep into the copywriting world, I realised – fast – that to stay ahead of the game, I had to jump on board.
Was I wary? Yep. Was it a little scary ..read more
Creative Copywriting Blog
1y ago
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Remember that one scene in The Incredibles?
As the onion-haired antagonist, Syndrome, shares his evil scheme with the trapped Mr. Incredible in his subterranean lair, he ends his villainous tirade:
“When everyone’s super, no one will be.”
Maniacal laughter and cape-flapping aside, he’s got a point.
When everyone claims to be the best, everything suddenly sounds flat.
The same could be said for copy – especially in the fast-paced world of business.
Time and time again, you’ll wade through the same “harder, better, fast ..read more
Creative Copywriting Blog
1y ago
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Welcome to episode two of our Friends-themed data-driven content series.
In our first episode, we all agreed that we’ve gone a bit SEO-mad when it comes to our content marketing, asking prospects to marry us as swiftly and frequently as Ross.
Not sure what I’m on about?
Read the first post, first.
You’re back? Great!
As I was saying…
Maybe you’ve been going for the hard sell and just pumping your website full of keyword-loaded content until it’s at bursting point, like J ..read more