I often talk to businesses who see the value of a business blog but simply haven’t got around to setting one up, and there are a multitude of reasons why. Time is the obvious one, but there are other obstacles to overcome. Here are a few of the main reasons why business blogging is put on hold, and some ideas to remedy them.  Inspiration to write copy, or a lack thereof! Coming up with ideas of what to write about can be enough to put people off of putting pen to paper, or fingers to keyboard. You need time and space to be creative and unfortunately busy business owners and marketing pro ..read more

Tone of voice (or TOV as it’s often referred to in these acronym centric times!) is important for brands and should be reflected across all their marketing copy. But for those that don’t have years of experience writing copy for different businesses, it can be daunting to know where to start. Fear not, help from your favourite copywriting service is here! What is ‘tone of voice’?    If you think about the different tones of voice you use when talking to various people throughout the day, you are likely to use a different pitch, volume, speed, and perhaps even slightly different lang ..read more

Businesses that successfully work with freelancers are reaping the benefits of having expertise in one or more areas on tap, without committing to a full time or even part time salary. But for every success story you hear, you’ll hear how another company has been let down by a freelancer who didn’t deliver. So how do you make sure you build a relationship that works? Top tip no 1: Find the right freelance fit The first step to building a long-lasting relationship with a freelance copywriter is finding one that fits with your business. What to look for depends on what is important to you. For ..read more

As we approach 2024, I’m proud to say that I’m about to celebrate four years of going it alone. Becoming a freelance copywriter based on the outskirts of Bristol in January 2020 just before Covid hit, was one of the biggest decisions I have ever had to make. There have been ups and downs along the way, but overall, it was the right choice for me and here’s why. I would be lying if I said I didn’t miss being part of a team. The ability to bounce ideas off each other, check each other’s work, have a giggle throughout the working day, and the general sense of camaraderie through the good times a ..read more

How do potential customers decide if a business is a friend that shares the same beliefs as them, or if they are a foe that shouldn’t be trusted? A business blog could be the answer. Express yourself through blogging If you think about your own buying experience, you might start your journey by researching a product online. You might browse a website to view the products or services on offer and you’ll come away with a flavour of what that company is about. The tone of voice will have impressed you or put you off, as will the colour scheme or what they have covered in the body of the website ..read more

It can be tempting to put all your focus into SEO when you’re writing your business blog, but don’t forget blogging has another powerful purpose – giving prospects and customers a better insight into your brand values. According to YouGov 44% of global consumers want to source products from businesses that are socially and environmentally responsible. But 60% of these consumers are mistrustful of green claims made by brands. In the UK alone, this figure jumps to 71%. This is an issue whether talking about green issues, or simply trusting a business to provide the product or service you want ..read more

When copywriting for business, there’s no one size fits all solution. Sales copy is a completely different beast to informative, educational copy and each have their place. Not everything you write needs to shout BUY ME! While there can be a little bit of sales speak in most marketing communications, it’s good to separate the hardcore sales pitch from the more informative resources as much as possible. Build trust When people are searching for answers to a specific question, they’re more likely to trust what you say in your business blog or published article if you deliver the facts without s ..read more

Marketers everywhere understand the importance of having a blog on a business website, either for SEO purposes or to provide a valuable information resource for customers and prospects, but one of the biggest barriers to business blogging is finding the time to come up with content and write copy. Copywriting for a consistent business blog requires time – something most businesses do not have in abundance. Even marketing agencies are often so busy looking after customers, including writing copy for their client’s business blogs, that they don’t have time to update their own. It’s not easy! Bu ..read more

Business blogs are essential marketing tools to inform existing and potential customers, increase brand awareness, and establish credibility. Whether you already have a business blog on your website or you’re considering adding one soon, the amount of copywriting required to make a success of your business blog is daunting. Forget the SEO aspect for just a moment…and sourcing images…and coming up with ideas for it, the copywriting aspect alone is time-consuming and requires skill and dedication. Bearing that in mind, who is going to take responsibility for your blog and make sure it is regula ..read more

As a copywriter with over 20 years in the business, I got to thinking whether my writing has got better with age (of course it has!) and if so, how. Should companies looking to utilise a good copywriter for their business blogs or feature articles look at how many years’ experience their potential freelance support can bring to the table, or is it null and void? I think it matters. That’s not to say that people just starting out also aren’t good at the job, but as with many industries (and wine and cheese) writing gets better with age. And here are a few reasons why. Vocabulary tends to impro ..read more