Our tuff trays are one of our best sellers and it is easy to see why, they allow sensory & messy play to be effortlessly contained within the tray. We thought we would share our top 7 sensory play recipes that you can use in your tuff tray or sensory tray at home. 1. Frozen Ice: A great way to enjoy messy, sensory play with our tuff trays is mixing water and corn flour. One way to do this is to pop your CollectA animals into a small container to freeze them overnight.  You then scatter corn flour across the tray, add drops of blue food colouring and add your frozen anim ..read more

We fell in love with the Djeco Pomea doll range at the 2022 Australian Toy Association trade fair and we just had to have this beautiful yet affordable doll range in store. One of our brand reps, Luca from @lifebylucaphotography has has recently taken photos of our Pomea dolls and she shares with us, just why her kids love these dolls. My youngest 3 children adore doll play, and we have no less than 2 dozen different dolls, but our Pomea dolls has quickly become cherished companions adorned with constant love and tenderness – it’s so sweet to see.  The reasons I think they are so well lov ..read more

Did you see our Stapelstein launch last month? We have been so excited for this stunning NEW German brand to arrive in Australia. There are so many ways to play with these enviro friendly stacking stones. Stapelstein have made it their mission to get kids moving by creating stunning eco-friendly products that can be used inside and out!  The stacking stones are waterproof and can be used as stepping stones, to stack & create towers,  as bowls for loose parts play or as chairs, step ladders or to sit in them and move!  Add a board and your child can then move, wobble or ba ..read more

Are you familiar with CollectA? They are incredible animal replicas that are perfect for your open-ended and learning through play activities These highly versatile animals complement almost any type of imaginative and creative play. They are a great addition to the small word, creative building or sensory collections. CollectA animals are fantastic for learning about endangered species and environmental protection. They can be used in the harshest of conditions! Add them for your water play and any sensory activity. Take them along on the adventures outside as they aren't afr ..read more

About Play Subscription BoxesMany of you love our PLAY Subscription boxes concept. Let’s look at how it actually works and why it’s so popular. PLAY subscription boxes is a monthly delivery service of the toys that are hand picked by us around a certain theme. Themes change every month and include 3 to 4 toys in every box! Play Subscription Boxes 0-2 yearsThese boxes include specially curated and designed for both girls and boys between the ages of 0-2 years. These are perfect for little hands and early development. Play Subscription Boxes 3-5 yearsThese boxes include specially curated and de ..read more

As your toddler starts to move and wriggle, you need to find toys that will help to captivate, develop and grow their busy minds and hands.  We have carefully curated a gorgeous selection of gifts that will entertain them, tickle their curiosity and help them develop their shapes, colours, and fine & gross motor skills.  In order from top to bottom of the Christmas tree   Mamagenius Baby Activity Box $79.90 Le Toy Van Cloud Walker with blocks $159.90 Hape Early Melodies Pound and Tap bench $50.90  Grapat Nins, Mates and Coins  $77.00 Junior Rainbow Pebbles J ..read more

With Christmas less than 6 weeks away, we wanted to share our Christmas gift ideas for your little ones this festive season.  A baby's first Christmas is oh so special, but it can be hard to work out what to gift them as they are so little. We have carefully curated a gorgeous selection of gifts for 0-6 months old that include toys that will grow with them over the years as well as gifts like teethers, that they can use right now.  Let us know in the comments below, what has been your favourite baby gift that your child has been gifted.  In order from top to bottom of the Chris ..read more

Now that the mornings and evenings are cooler, it finally feels more like autumn and we can start to see the autumn leaves turn and wrap up in our warm woolies in preparation for winter. We wanted to share with you a special Maileg shoot from one of our fave Insta accounts Sunny.Days.Visuals. How adorable are big brother and big sister camper mice? They have taken a little camping trip and are loving hiking and roasting marshmallows by the fire. What is your fave autumn activity with your family?    ..read more

  Our latest blog post has been written by guest blogger Tina from Play with a Purpose.   Tina is a qualified Early Childhood teacher and parenting educator with many years of experience that is passionate and enthusiastic about PLAY! Tina established P.L.A.Y. with a Purpose in 2014.      Tina delights in designing groups that highlight the wonder of play and connecting together through play through hands-on learning with lots of expression and an energetic sparkle encouraging children, parents and caregivers to join in. Tina offers a range of groups from Mus ..read more

This year for all NSW residents, the government is offering Back to School vouchers worth $150 for all school children from Kindergarten to Year 12 (including students who are home-schooled or enrolled in year 10 or year 12 equivalent qualifications at TAFE NSW). You can register for these vouchers via your Service NSW app or via the Service NSW website.  From Monday 9th January, you can redeem your Service NSW vouchers at The Creative Toy Shop to shop our Back to School Collection.  We thought we would add more details about the Back to School vouchers here, so you ca ..read more