Meta Business, Innovation and Technology Podcast
35 FOLLOWERS
Meta technologies, which include Facebook, Messenger, Instagram, and WhatsApp have become an increasingly important growth channel for businesses today. Yet with constant changes in technology, how do you stay up to date on the latest trends and opportunities? The Meta Business, Innovation, and Technology Podcast brings you conversations and insights from industry leaders in which we discuss..
Meta Business, Innovation and Technology Podcast
2M ago
On this special episode celebrating International Women’s Day, we feature Alice Li, founder of First Day, and host Nicola Mendelsohn, Head of Global Business Group at Meta, as they dive into the challenges and triumphs of leveraging technology in female entrepreneurship. They explore the personal motivations behind First Day's inception and the pivotal role of AI in shaping marketing strategies. The conversation also touches on the importance of resilience, strategic planning, and the impact of social initiatives in today's business landscape.
Key Takeaways:
(01:28) Alice Li's pe ..read more
Meta Business, Innovation and Technology Podcast
2M ago
On our latest episode, Alex McArthur, Chief Marketing Officer at Kizik, and Jimmie Stone, Vice President and Global Head of Creative Shop at Meta, leaders in marketing innovation, delve into the transformative power of customer connection and AI in marketing. They share insights on Kizik's unique approach and the role of creativity in reaching diverse audiences. They look at the future of footwear marketing and how AI is reshaping creative strategies.
Key Takeaways:
(03:07) Kizik, the hands-free shoe company.
(06:19) Kizik's marketing strategy for the younger audience.
(07 ..read more
Meta Business, Innovation and Technology Podcast
3M ago
On the first episode of 2024, guests Kevin Goodwin, VP of Performance Marketing at New Engen, Inc., and Bianca Bradford, Director and Head of North American Agency at Meta, delve into the world of digital marketing with a focus on the power of Reels. They share valuable insights on leveraging Reels for enhanced engagement and digital marketing success.
Key Takeaways:
(01:23) Kevin introduces Reels as a crucial digital marketing tool.
(03:47) Bianca discusses the algorithmic benefits of Reels.
(05:31) Trends in user engagement with Reels.
(08:15) Success stories from brands using ..read more
Meta Business, Innovation and Technology Podcast
5M ago
On this episode, hosts Jordan Rogers-Smith and Christine Lu are joined by Gamze Yılmaz, Head of Paid Social of Delivery Hero, as they delve into the dynamic world of Instagram and Facebook Reels. They explore its profound impact on digital marketing, highlighting Reels as a pivotal tool for driving Direct Response results through immersive short-form video content and consumer engagement.
Key Takeaways:
(04:09) Differentiation in using Reels for branding and advertising.
(06:37) Adapting stories creatively for Reels.
(07:26) Progressing into the language of Reels.
(08:47) Explana ..read more
Meta Business, Innovation and Technology Podcast
6M ago
Edlynne Laryea, Head of Industry, CPG Food and Beverage at Meta, hosts this episode as we delve into the complexities of marketing strategy with Byron Sharp, Professor of Marketing Science and Director of the Ehrenberg-Bass Institute, University of South Australia.
Key Takeaways:
(02:34) Attention as a questionable metric in advertising.
(03:27) The significance of fleeting ad exposure.
(04:24) Short ads can be effective.
(04:40) Long-term impact of advertising over immediate sales.
(07:45) Overlapping mental and physical availability for brands.
(08:39) Frequent, concentra ..read more
Meta Business, Innovation and Technology Podcast
6M ago
In an exploration of AI's influence on business operations and customer interactions, Cristina Fonseca, VP of Product at Zendesk, and Shadi Copty, Senior Director of Business Engineering at Meta, discuss the future of AI in the corporate landscape.
Key Takeaways:
(04:38) AI existing “off the shelf.”
(09:04) AI's transformative role in customer service.
(12:18) Initial skepticism faced by agents when introducing AI.
(14:32) How AI assists new agents in remote working environments.
(20:21) Using AI to enhance user experience.
(21:04) Challenges in transitioning technologies t ..read more
Meta Business, Innovation and Technology Podcast
8M ago
We’re living through times of great technological change, with emerging trends like AI shaping the way businesses and marketers operate on just about every level, and CTOs must be ready to adapt to these rapid transformations.
On today’s episode, we’re joined by Lauri Tarkkala, Chief Technology Officer at Smartly.io. We talk about:
- Lauri’s career path and where he is today.
- A typical day in Lauri’s life as CTO.
- The potential of AI in the fields of technology and marketing.
- Using AI in targeting and measurement.
- Measuring the impact of advertising in a world where privac ..read more
Meta Business, Innovation and Technology Podcast
9M ago
On today’s episode, we’re joined by Wesley Saraceni, Senior Director of Digital Commerce (E-Commerce and DTC) at Mondelēz International
We talk about:
- Wes’ background and what led him to his current role.
- How direct-to-consumer (DTC) marketing brings brands and customers closer.
- Some exciting ways Mondelēz International is using DTC to connect with its audiences.
- What are some of the biggest challenges facing marketers today?
- Thinking about privacy and security in a new era of digital marketing.
- How Mondelēz International is thinking about performance marketing.
- How Meta’s ..read more
Meta Business, Innovation and Technology Podcast
9M ago
On today’s episode, we’re joined by Luke Hurd, Director of Experience Design (XR) at VMLY&R. Luke is here to discuss augmented reality and immersive spaces and what these concepts mean for today’s advertisers.
We talk about:
- What exactly is AR?
- How can people discover and use AR?
- How AR storytelling has evolved.
- The importance of interaction when it comes to AR.
- Using Instagram Reels in storytelling.
Resources mentioned:
Instagram Reels
Keep up with the latest from Meta’s Business Engineering Team by following us on Medium.
#innovation #technolog ..read more
Meta Business, Innovation and Technology Podcast
10M ago
Today’s episode features Matt Steiner, VP of Monetization Infrastructure, Ranking and AI Foundations at Meta. Matt discusses the impact of AI on performance marketing, how it works with Meta’s tools and what the future holds.
Matt talks about:
- Meta’s history of using AI and some recent changes.
- Meta’s foundational AI infrastructure and technology.
- Understanding Meta’s AI models and how they help marketers.
- AI modeling and AI-powered ad experiences.
- The power of Meta’s Advantage+.
- Meta’s commitment to using AI ethically.
- Exciting new Meta AI features on the hor ..read more