Forrester Blog » Omnichannel
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Forrester, a leading market research company, provides a blog dedicated to omnichannel customer experiences. Discover their research-based insights, industry analysis, and best practices for creating cohesive omnichannel strategies. Stay informed about the latest omnichannel trends by visiting their website and exploring their blog.
Forrester Blog » Omnichannel
1M ago
Learn how to balance customer expectations and business needs with commerce search ..read more
Forrester Blog » Omnichannel
1M ago
Guess what? I’m kicking off research on a new technology market! Our Digital Customer Interaction Solutions Landscape, Q1 2024 report is now live, and a Forrester Wave™ evaluation will be publishing in June. The newly published Landscape lists the 26 most notable vendors in this market and the 9 use cases they are focusing on ..read more
Forrester Blog » Omnichannel
1M ago
Despite increased investment, businesses fall short of consumer fulfilment expectations for in-store order pickup. Analyst Lauren Cevallos explains what's happening ..read more
Forrester Blog » Omnichannel
1M ago
Most US online adults use the search (not menu) function on a site to find products. Learn how quality data powers commerce search experiences ..read more
Forrester Blog » Omnichannel
2M ago
Read the latest Forrester blog from Principal Analyst Lily Varon and Senior Researcher Nicole Murgia on consumer retail payment preferences ..read more
Forrester Blog » Omnichannel
5M ago
During the holiday retail crunch and last-minute scramble, read Forrester’s tips to ensure a merry customer service retail season ..read more
Forrester Blog » Omnichannel
6M ago
Tech buyers, if you sell to other businesses through an e-commerce channel, your vendors have heard you loud and clear: you’re pursuing pragmatic growth opportunities in today’s unprecedented economic climate. The big picture is stoic pragmatism Asset-light growth from helping existing customers do better – that’s what marketplaces do. That’s the main trend that unifies ..read more
Forrester Blog » Omnichannel
10M ago
Retail returns, when handled strategically, are an opportunity for retailers to gain a competitive advantage ..read more
Forrester Blog » Omnichannel
10M ago
B2B marketers spend ample time seeking better ways to engage their audiences, convert them to buyers, and retain them as customers. While content is central to engagement, audience expectations for contextually relevant, personalized content know no limits. To get content right, technology is key, but there are many paths to the ideal content destination. In ..read more
Forrester Blog » Omnichannel
11M ago
For those of us old enough to remember The Jetson’s – or those of us young enough to consider the science fantasy series from the 60s retro cool – it was always fun to watch George Jetson spend his workday pushing the single red button on his computer. George complained a lot about his hard ..read more