In this blog post series, we aim to shed light on the paramount importance of staying vigilant in the realm of green marketing compliance. Our goal is to equip you with insights that empower your decision-making processes, ultimately safeguarding your brand’s reputation and ensuring a genuine commitment to sustainability.  Join us as we delve into the intricacies of green claims, unravel the legal nuances, and underscore why a proactive approach to compliance is not just advantageous but imperative for today’s conscientious business.   Today we will investigate using the cl ..read more

How will the EU Green Claims Directive affect your product advertising? The landscape of sustainability claims has evolved, and with the advent of the EU Green Claims Directive the days of casual and unverified claims are now over. As regulators, watchdog groups, and consumers increasingly demand authenticity, legal scrutiny has intensified. It is imperative that brands craft a compelling sustainability narrative that is both clear and transparent. Recent studies have shown that a significant number of product claims do not meet compliance standards. This presents not only legal risks but also ..read more

A new sustainability initiative, Walmart’s Built For Better program helps customers live better as they shop for everyday low prices. Showcasing sustainable goods to eco-conscious customers makes price-conscious ones more likely to see them too. This initiative also significantly enhances the visibility of these products, boosting the likelihood of attracting customer attention. Products that already have any of the certifications featured within the program are automatically eligible for inclusion. Displaying the pertinent certification in the product’s details reinforces the product’s sustai ..read more

Contributing Author: Anushka Musinipally Wayfair’s Shop Sustainably program presents an opportunity to showcase sustainable home goods products to eco-conscious consumers, increasing the chances that they will be viewed by customers. This initiative significantly enhances the visibility of these products, thereby boosting the likelihood of attracting customer attention. Products that already possess any certifications featured within the program are automatically eligible for inclusion in the Shop Sustainably filter. This filter serves as a convenient way for customers to specifically browse t ..read more

Amazon’s Climate Pledge Friendly (CPF) program presents an opportunity to showcase sustainable products to conscious consumers, increasing the chances that they will be viewed by customers. If your product already holds one of the certifications included in the program, it should proudly display the Amazon Climate Pledge Friendly badge on their platform. However, if your sustainable products are yet to be recognized as Certified Pledge Friendly on Amazon’s website, fear not! There are effective strategies you can employ to earn this icon and enhance the visibility and appeal of your eco-consci ..read more

Finding the right sustainability certification solution for your brand or business can be a challenge! Luckily, Softly is simplifying the process of finding the best one for your product or service. We break down the steps to getting the best sustainability certification so that you can be sure you are getting the biggest return on your investment in ecolabels while also reducing your impact on the planet! 1 – Understand the Benefits of Sustainability Certifications Do you know all the benefits of getting an ecolabel? There may be more than you realize! Oftentimes, brands pursue certificatio ..read more

In today’s rapidly changing world, sustainability has emerged as a critical factor for businesses seeking to thrive and make a positive impact. To demonstrate their commitment to sustainable practices, many organizations are turning to certifications and ecolabels. These standards provide a framework for businesses to assess, measure, and improve their environmental, social, and economic performance. By adopting a sustainability standard, companies can enhance their credibility, build trust with stakeholders, and position themselves as leaders in adopting better practices. Moreover, embracing ..read more

On Father’s Day I want to give a sustainable gift to the special Dads in my life. But on Father’s Day, and most other holidays, I struggle with the same question: what to get my relatives who really don’t need anything. This is particularly true when it comes to my parents. How can I give them something that conveys the appreciation and love that I feel, without saddling them and the planet with more stuff that they really don’t need? Softly scoured the internet for ideas on what to give for Father’s Day this year to find some really great planet-friendly options that your dad will love receiv ..read more

Choose sustainable graduation gifts that your favorite grad will love When it comes to choosing a gift for your graduate, cash is always a safe bet. However, with younger generations increasingly concerned about sustainability, why not give them a gift that aligns with their values? Sustainable graduation gifts not only show your support for their aspirations but also empower them to be the change they want to see. In this blog post, we’ll explore a range of sustainable gift ideas that will make your graduate truly happy, from larger options to smaller, yet meaningful, tokens of appreciation ..read more

My vegetable garden surprises me every year and every year I incorporate more sustainable gardening practices. I love to watch the seedlings I plant grow and produce things I can eat. In fact, one year I had so many cucumbers I learned how to make pickles. Sometimes I get volunteers—last year it was tomatoes that planted themselves. Nature is amazing, but things don’t always go my way. Sometimes plants don’t grow or  thrive and that’s when I need help–there are only so many times I can Google my way out of the mistakes I’ve made in the garden. Toni Farmer is not afraid of making mistak ..read more