A new sustainability initiative, Walmart’s Built For Better program helps customers live better as they shop for everyday low prices. Showcasing sustainable goods to eco-conscious customers makes price-conscious ones more likely to see them too. This initiative also significantly enhances the visibility of these products, boosting the likelihood of attracting customer attention. Products that already have any of the certifications featured within the program are automatically eligible for inclusion. Displaying the pertinent certification in the product’s details reinforces the product’s sustai ..read more

Contributing Author: Anushka Musinipally Wayfair’s Shop Sustainably program presents an opportunity to showcase sustainable home goods products to eco-conscious consumers, increasing the chances that they will be viewed by customers. This initiative significantly enhances the visibility of these products, thereby boosting the likelihood of attracting customer attention. Products that already possess any certifications featured within the program are automatically eligible for inclusion in the Shop Sustainably filter. This filter serves as a convenient way for customers to specifically browse t ..read more

Amazon’s Climate Pledge Friendly (CPF) program presents an opportunity to showcase sustainable products to conscious consumers, increasing the chances that they will be viewed by customers. If your product already holds one of the certifications included in the program, it should proudly display the Amazon Climate Pledge Friendly badge on their platform. However, if your sustainable products are yet to be recognized as Certified Pledge Friendly on Amazon’s website, fear not! There are effective strategies you can employ to earn this icon and enhance the visibility and appeal of your eco-consci ..read more

Finding the right sustainability certification solution for your brand or business can be a challenge! Luckily, Softly is simplifying the process of finding the best one for your product or service. We break down the steps to getting the best sustainability certification so that you can be sure you are getting the biggest return on your investment in ecolabels while also reducing your impact on the planet! 1 – Understand the Benefits of Sustainability Certifications Do you know all the benefits of getting an ecolabel? There may be more than you realize! Oftentimes, brands pursue certificatio ..read more

In today’s rapidly changing world, sustainability has emerged as a critical factor for businesses seeking to thrive and make a positive impact. To demonstrate their commitment to sustainable practices, many organizations are turning to certifications and ecolabels. These standards provide a framework for businesses to assess, measure, and improve their environmental, social, and economic performance. By adopting a sustainability standard, companies can enhance their credibility, build trust with stakeholders, and position themselves as leaders in adopting better practices. Moreover, embracing ..read more

On Father’s Day I want to give a sustainable gift to the special Dads in my life. But on Father’s Day, and most other holidays, I struggle with the same question: what to get my relatives who really don’t need anything. This is particularly true when it comes to my parents. How can I give them something that conveys the appreciation and love that I feel, without saddling them and the planet with more stuff that they really don’t need? Softly scoured the internet for ideas on what to give for Father’s Day this year to find some really great planet-friendly options that your dad will love receiv ..read more

Choose sustainable graduation gifts that your favorite grad will love When it comes to choosing a gift for your graduate, cash is always a safe bet. However, with younger generations increasingly concerned about sustainability, why not give them a gift that aligns with their values? Sustainable graduation gifts not only show your support for their aspirations but also empower them to be the change they want to see. In this blog post, we’ll explore a range of sustainable gift ideas that will make your graduate truly happy, from larger options to smaller, yet meaningful, tokens of appreciation ..read more

My vegetable garden surprises me every year and every year I incorporate more sustainable gardening practices. I love to watch the seedlings I plant grow and produce things I can eat. In fact, one year I had so many cucumbers I learned how to make pickles. Sometimes I get volunteers—last year it was tomatoes that planted themselves. Nature is amazing, but things don’t always go my way. Sometimes plants don’t grow or  thrive and that’s when I need help–there are only so many times I can Google my way out of the mistakes I’ve made in the garden. Toni Farmer is not afraid of making mistak ..read more

How Softly Can Help You Invest in Our Planet When is Earth day 2023? It is on Saturday, April 23 – but here are some tips on how to celebrate it everyday! We have been celebrating Earth Day for over 50 years. It was first organized on April 22, 1970 as a teach-in that united Americans across the country to speak out against the ravages of the industrial age. It ushered in the EPA, the Clean Air Act and the Endangered Species Act, among other planet saving legislation. Sometimes it seems like the problems are too big for individuals to solve, but as we raise awareness, change habits, and use ..read more

End the stigma and start normalizing periods this Menstrual Hygiene Day The best advice I got from my dad about my period was: Don’t flush menstrual products down the toilet. I’m sure it wasn’t a conversation–who talks to their dad about their period? I certainly didn’t. I know he was more worried about our plumbing than the environment, but it was still good advice and I got the message. It’s the reason I’m puzzled whenever I see the sign in a public restroom telling me not to flush menstrual hygiene products down the toilet. Didn’t everyone have this talk with their dad? Probably not. Judy B ..read more