Yokohama Rubber is supplying its Advan racing tires to the Abu Dhabi Autonomous Racing League (A2RL) for its inaugural autonomous motorsport event, taking place on April 27, 2024, in the United Arab Emirates (UAE). The event will see Yokohama’s Advan racing tires fitted to SF23 formula racing cars, developed by Italian manufacturer Dallara and used in Japan’s premier open-wheel racing series, the Japanese Super Formula Championship. Supported by Japan Race Promotion (JRP), the organizer of Super Formula, the A2RL race will showcase SF23 cars that have been equipped with autonomous driving soft ..read more

Nova Motorsport, the emerging global motorsport brand specializing in premium competition and specialist tires, has finalized the acquisition of Camac, Portugal’s national tire manufacturer. This move follows Nova Motorsport’s recent acquisition of Avon Motorsport and Avon Racing assets. With the addition of Camac, Nova Motorsport aims to solidify its position as a leading supplier of Avon Motorsport and Avon Racing products worldwide, the company said. James Weekley, Nova Motorsport’s commercial director, said, “The acquisition of Camac represents a fundamental milestone in the execution of N ..read more

Kumho Tire USA has announced a motorsports sponsorship in which it will become an Official Tire of Formula Drift and a sponsor of the Formula Drift Pro Championship. The tire maker is looking to enhance its visibility in the USA and highlight its technology through its ultra-high performance tire series. As part of this collaboration, Kumho Tire will receive a “significant footprint” at each of the eight Formula Drift events in the 2024 series, including track signage and activation during race weekends. Kumho Tire will also feature in the race broadcast and Formula Drift’s digital ..read more

Yokohama Rubber has partnered with Mercedes-AMG Customer Racing’s Haupt Racing Team (HRT) as part of its Advan Challenge initiative which aims to boost sales of Advan tires. The collaboration is targeting victories at the Nürburgring 24-Hour Race and Nürburgring Langstrecken Serie (NLS) by providing Advan racing tires for the Mercedes-AMG GT3 vehicles HRT is entering in these races. Founded by racing driver Hubert Haupt in July 2020, HRT has quickly established itself in international GT3 racing. It won the drivers’ championship in the Deutsche Tourenwagen Masters (DTM) series in its ..read more

Nova Motorsport, a new global tire brand and licensed manufacturer of Avon Motorsport tire products, has signed a five-year title sponsorship deal with the British Hillclimb Championship (BHC). The championship will now officially be known as the ‘Motorsport UK British Hillclimb Championship presented by Nova Motorsport’. The agreement builds on the legacy established by Avon Motorsport with the BHC. Supported by BMTR, Nova will supply Avon Motorsport tires and products under the partnership, with plans to develop additional products in the future. The 30-round ‘Motorsport UK British Hillclimb ..read more

The Lusail International Circuit in Qatar will host the first grand prix of the 75th season of the blue riband series in motorcycle racing on March 8-10, with Pirelli making its racing debut as the official and exclusive tire supplier for the Moto2 and Moto3 classes. Pirelli will make its range of Diablo Superbike slick and Diablo Rain wet tires available to both classes. The standard allocation for the 2024 season includes the slick tires at the front in SC1 (soft) and SC2 (medium) compounds for both classes; and at the rear in SC0 (soft) and SC1 (medium) compounds for Mot ..read more

All Pirelli tires used in the FIA Formula 1 World Championship  this year will be marked with the Forest Stewardship Council logo. The certification states that all the natural rubber within the tire complies with stringent environmental and social criteria required by the FSC. The tire maker announced in October last year – when it renewed its agreement as the global tire partner of Formula 1 until at least 2027 – that it had become the first company to produce a complete range of FSC-certified tires for motorsport. The certification will apply to all the tires used on track th ..read more

SPC Rubber Group’s new motorsport brand, Nova Motorsport, has become the global supplier of a wide range of Avon Motorsport tire products, including its premium, competition and specialist tires. Founded by Paul Hallas, managing director of parent company SPC, Nova acquired the assets, including the brand license for Avon Motorsport and Avon Racing, after the UK company closed at the end of last year. With a new commercial headquarters in Wiltshire in the UK, Nova Motorsport has secured all residual stock from the Cooper Tire & Rubber Company to deliver consistent service and supply, and a ..read more

Following a tender process and an e-vote by the Off-Road Commission, ASR Tyres and Schuurman BV have been selected by the Fédération Internationale de l’Automobile as the exclusive tire suppliers for the FIA European Autocross Championship and the FIA European Cross Car Championship, for the 2024 and 2025 seasons. ASR distributes competition tires at regional, national and international level, while Schuurman’s expertise in global distribution is set to aid the needs of the championships. The collaboration comes after a supplier analysis that assessed their technical and sustainable capabiliti ..read more

Pirelli has become the official partner of the 2024 edition of F1 in Schools Italy, a competition where student teams collaborate to design compressed air-powered miniature F1 cars. The Italian series, part of the global F1 in Schools championship, involves schools from 60 countries and aims to enhance students’ understanding of STEM subjects and their connection to Formula 1, and potentially inspire a career in motorsport. The tire manufacturer will provide online seminars for students to delve deeper into Formula 1 tire mechanics and understand the data used by the company’s engineers in tir ..read more