We are hopeful romantics at PURA and we love nothing more than our sensorial rituals. As Valentine's approaches, we are all about pampering ourselves and our loved-ones with our luxurious skincare and most sensuous body care potions.  Here is our TOP 10 Valentine's Gifts to treat, delight & pamper: 1. Cocoa & Rose Body Lotion 2. Love & Nourish Bundle with JACEK Chocolate- Limited Edition 3. PURA No 1 Parfume & Mini 4. Overnight Watermelon Mask 5. Sunday Love- Botanical Perfume Oil 6. Cocoa & Rose Body Oil 7. Hyaluronic Ruby Serum 8. Pink Quartz Dew: Roll-On Perfume Oil ..read more

I don’t think any of our true loves are waiting with bated breath for a partridge in a pear tree. But I do know giving and receiving a gift tied with your heartstrings, intended to surprise and delight is always a Christmas joy. Here are my Canadian, female-founded picks I’d love to both gift or receive. I’m excited to share the warmth, beauty and love this year. xo, Lane 1. Simone & Ivy - Mouse Ornament - The cutest addition to any tree, I love gifting these ornaments with a bottle of wine and saving a couple for myself too!  2. Wilet - The Linen Robe  - This 100% line ..read more

It's that time of year once again and, as usual, we can't wait to release our newest Holiday Gift Guide!  Our vision this year centers around the return to mystery and romanticism. We are going to let our plant-powered formulas shine this Holiday season with a Secret Garden theme. Step into our magical botanical garden brimming with PURA’s rare plant-powered formulas, holiday favourites, and a few mysterious surprises. Find the perfect botanical skincare, body care or natural fragrance for everyone on your list... Stocking Stuffers and Minis Fill their stockings with PURA's giftab ..read more

Q: Is ‘beauty sleep’ a real thing?  A: A good night's sleep is well known for its numerous health benefits, but it can also work wonders for your complexion.  Spending about a third of our lives between the sheets, our nightly skincare routines are important. By incorporating a few simple, but effective habits into your nightly skincare routine, you can experience the transformative effects of beauty sleep and wake up to plump, hydrated, and glowing skin. THE IMPORTANCE OF EVENING SKINCARE RITUALS Pampering your skin before bed is important for maintaining its health and overall app ..read more

The sunny days of summer are here and chances are, we will all be basking in its warm rays - at home or on vacation. Being diligent in applying an SPF is one of the most important steps you can take in protecting and preserving a youthful complexion, but there are other post-sun rituals that will also keep you safely glowing all summer long! Keep reading as we unpack our top three tips for healthy summer skin. 1. Summer Skincare To Protect One of the best things you can do during your summer skincare routine is apply an SPF. UV exposure is responsible for the majority of skin damage and prema ..read more

The sunny days of summer are here and chances are, we will all be basking in its warm rays - at home or on vacation. Being diligent in applying an SPF is one of the most important steps you can take in protecting and preserving a youthful complexion, but there are other post sun rituals that will also keep you safely glowing all summer long! Keep reading as we unpack our top three tips for healthy summer skin. 1. Protect One of the best things you can do for your skin is apply an SPF - especially during the summer months. UV exposure is responsible for the majority of skin damage and prematur ..read more

Beauty is in the eye of the beholder. - Margaret Wolfe Our latest skincare potion - The Empress Eye Cream -  has been an overwhelming success since it launched in April 2023. With an ultra-clean, high-performance formula that delivers instant and long lasting results, The Empress is here to give your delicate eye area the ‘royal treatment’. From inception to reality, this eye cream is a skincare secret worth sharing… Through Lane’s Eyes - The Inspiration Behind The Potion The Empress Eye Cream was inspired by my own very sensitive eyes and the need for a rapid-repair eye cream that woul ..read more

Most of us have welcomed summer with a bang this year as heat waves peak across the country. With the warm temperatures, increased humidity and exposure to the sun’s rays, it’s highly likely that your skin is craving a fresh, summertime ritual to keep you glowing, revitalized, and ready to safely embrace this glorious season. Whether you are lounging poolside, or finding a shady reprieve in your backyard, we have rounded up some of our favourite PURA potions and lifestyle tips to keep you and your skin invigorated from the inside out. After so much time spent apart and indoors, it is time to h ..read more

A PURA Muse is a woman who inspires us with their content, business, work ethic, values or beliefs. This woman is aligned with the goals and motivations that we strive for each day here at PURA Botanicals (if they are already a PURA lover, it makes it all the better!). Our monthly muse is working to elevate their community through their business, volunteerism, or their commitment to wellness, and they consistently advocate for well-being & intentional living. The PURA Muse June 2021: Interior Designer Holly Baker Tell us a bit about yourself and your journey as an interior design ..read more

A PURA Muse is a woman who inspires us with their content, business, work ethic, values or beliefs. This woman is aligned with the goals and motivations that we strive for each day here at PURA Botanicals (if they are already a PURA lover, it makes it all the better!). Our muse is working to elevate their community through their business, volunteerism, or their commitment to wellness, and they consistently advocate for well-being & intentional living. PURA'S SPRING MUSE: YOUTUBE STAR WITHWENDY Meet YouTube sensation WithWendy - our newest PURA Muse. Born in Calgary and now residing in Toro ..read more