Embracing and Loving Your Natural Beauty: Makeup with Elena  In a world where we’re often bombarded with messages about transforming ourselves, embracing our natural beauty becomes a rebellious and empowering act. It’s a gentle nod to loving ourselves and the features we were born with. It's not just a physical aspect but a mental and emotional journey toward self-acceptance and love. The Philosophy of Natural Beauty The philosophy of embracing natural beauty is rooted in self-love and acceptance. It’s a recognition that every wrinkle, every grey hair, and every line on our face tells a ..read more

  Many of our clients told us they have stopped wearing makeup for years due to sensitivity. It wasn't until they were recommended our products by family members, friends or their estheticians and hairstylists. Conventional makeup products are made with very toxic ingredients that could cause irritation to the eyes and skin. Overtime, this could lead to toxicity in our organs. When our liver is overburdened, it can no longer do its work therefore we become more and more sensitive and as a result, react to many more topical beauty products, foods or even the environment (think s ..read more

With the summer heat and humidity, it can be a challenge to keep your makeup looking fresh and flawless especially when you are spending most of your summer outdoor or travelling. Aside from that, you might be attending several wedding or summer soirees with family and friends. Do you wonder how you can prolong your makeup in the heat? With a few expert tips and tricks, you can summer-proof your makeup and ensure it stays in place all day long. From choosing the right products to setting techniques, we've got you covered. Say goodbye to smudged eyeliner and melted foundation, and he ..read more

  Sara Au Yeong has tried it all when it comes to makeup brushes, so when she was creating Amaterasu Beauty there was going to be a face brush. You may already know that our vegan Kabuki Brush is perfect for loose or pressed powders and bronzers, but did you know it also works amazingly with cream blushes? Cream blushes can be tricky. If you’re not using the right tool, your blush may not blend as well, or the brush won’t pick up enough product, or it might pick up too much product (and you’ll end up spending longer trying to blend it out).  Our Kabuki Brush is made with densely-pac ..read more

Today’s modern man understands the importance of great looking eyebrows, but if you weren’t genetically blessed with fantastically flawless brows, don't fear – Amaterasu is here. Our Liquid Brow Liner for men will help you shape, fill, and define those arches, keeping you looking perfectly groomed. We all want to look our best and brows that wow are just part of the package. But how do you get them if yours are less than stellar? More and more men are turning to cosmetics for killer eyebrows. For many guys, however, the art of mastering better brows can seem like a daunting task. With the h ..read more

  Who says you need falsies to get that thick, long, dramatic lash look? Volumizing mascara is the ultimate go-to cosmetic, creating lashes that are anything but subtle. But how can you tell which product line will deliver maximum impact? If your mascara isn’t providing the glamorous, plumping results your eyes are crying out for, Amaterasu has you covered. Want to know why everyone is talking about Ultra Volume Mascara? Read on to discover what sets our volumizing mascara apart from the rest. Our Volume Mascara Lasts Longer Has your mascara’s staying power checked out? For those who w ..read more

Your wedding day is one of the most important days of your life, and you want to look your best. But with all the dancing, hugging, and kissing, your makeup can easily smudge or fade. That's why it's important to choose the right products and techniques to ensure your bridal makeup stays put all day and night especially if you are not planning to hire a professional makeup artist. Here are some expert tips to help you achieve a flawless, long-lasting look on your big day. Choose long-wearing, waterproof products. When it comes to wedding makeup, choosing the right products is key. Look for lo ..read more

  Winged liner is a classic look, but it can be tricky for those with hooded eyes. This guide provides tips and tricks for mastering eyeliner for hooded eyes. If you have hooded eyes, you may find it challenging to achieve the perfect winged eyeliner look. But don't worry, with the right techniques and products, you can create a stunning winged liner that complements your unique eye shape. This guide will provide you with tips and tricks to help you master eyeliner for hooded eyes. Understand Your Eye Shape. Before you start applying eyeliner, it's important to understand your eye shape ..read more

Eyeliner is a makeup staple that can enhance the natural beauty of your eyes and create a variety of looks, from subtle to dramatic. It has been the one makeup I will not live without. With so many types and brands of eyeliner available, it can be overwhelming to choose the right one for your needs and preferences. This ultimate guide will help you navigate the world of eyeliner and find the perfect one for you. Determine the type of eyeliner you want. The first step in choosing the perfect eyeliner is to determine the type you want. There are several types of eyeliner available, including pe ..read more

Not sure how to use a brow pen? Get all the info you need in this comprehensive guide to mastering your perfect eyebrow look. If you want to create your perfect eyebrow look, knowing how to use a brow pen is essential. From outlining and filling in sparse areas to creating a natural look and highlighting the features of your face, learn all you need to know about getting good results with a brow pen. Learn How to Use the Pen on All Areas of Your Brows Knowing where and how to use the pen on your eyebrows is an important part of creating a flawless, even look. Always start by outlining your b ..read more