"Disclaimer: This blog post reflects my interpretation, as the founder of a beauty brand without a scientific background, on the topic of organic fluorine and PFAS concerning our cosmetic business, up to the present date." In the realm of beauty, No Apologies Lip & Cheek Hue is another world first.  Imagined to have a small foot print as well as being luscious, moisturizing and deeply pigmented SAPPHO is proud to announce the launch of the first 2 of  4 mesmerizing hues each crafted to compliment a diverse spectrum of skin tones, personalities and styles.  We ..read more

Achieving that coveted glow often feels like a balancing act, especially for those with oily skin.  While radiant skin is a goal and easy for those with dry skin to attain  (add a little luminizer/serum/moisturizer ) - it is harder for those with oily skin. When excessive shininess takes center stage, foundations can break apart, leaving many searching for the perfect foundations to strike the right balance.  Sappho New Paradigm Essential foundations are the perfect solution tor oily skin. The Struggle with Oily Skin  Oily skin can be a blessing and a curse,  it's natu ..read more

    Early days: Pam Grier, born on May 26, 1949, in Winston-Salem, North Carolina, is an iconic figure in the world of film and entertainment. With a career spanning over several decades, Grier has established herself as a trailblazing African-American actress, breaking barriers and defying stereotypes. From her early struggles with discrimination and violence to her rise as a prominent action hero in the 1970s, Grier's journey is an inspiring tale of perseverance and resilience. In this article, we delve into the life and achievements of Pam Grier, exploring her early years, her br ..read more

  Dimethicone Environmental Impact:   When dimethicone began being used in clean beauty and so many jumped on the bandwagon, my heart sank - I brought studies to scientists, paid them to explain why at the end of every study there was some sort of statement that seemed to almost deny everything that came before - I asked them would they sign off on the environmental safety of this ingredient, according to the studies I had presented them, each time  the answer was no. There are still many people who believe that siloxanes are perfectly fine for our environment however ..read more

DIMETHICONE AND OUR ENVIRONMENT  Dimethicone, is  a commonly used silicone-based polymer found in cosmetic products and has been a go-to ingredient for enhancing skin softness and flexibility. While considered safe for the skin, and non-comedogenic, contrary to what early information has led us to believe, dimethicone presents several environmental and health concerns that have prompted SAPPHO to not use it. Let’s break down these concerns:   a) Contamination and Toxicity: Since 2008, dimethicone/silicones have been controversial ingredient. Studies have shown that dimethicone c ..read more

 PLANT BASED COSMETICS IN ANCIENT DAYS The use of oils and butters in ancient times spans the globe. In west Africa, shea butter was prized whereas henna from East Africa was plentiful. In many ancient cultures makeup was used to mark important life events, such as the coming-of-age ceremonies (using clay), weddings (hands painted with henna) and sometimes to indicate marital or economic status. In hot climates, the use of scented oils provided a much needed barrier to hold in moisture and to act as a shield against the dry parched air.  Similarly, oils and fats  were used by ..read more

By Jass Stupak, Certified Holistic Nutritionist What’s the best makeup for clear skin? A healthy gut. A radiant face looks like some Sappho CC cream and a healthy diet in my best opinion. You may not think that your gut health has any correlation with your skin, but it honestly may be the answer to many of your skin troubles. Maintaining a healthy gut is so important for our skin health. It allows for fresh, vibrant and clear skin to shine through. You know that saying, you are what you eat, well, it’s true! The second you start to make those changes, is the second you’ll understand ..read more

Discover the fascinating story of makeup with SAPPHO! Noemie and I are passionate about this topic and excited to share with you monthly instalments that highlight the most popular trends of different cultures throughout history. Starting with ancient civilizations and progressing to modern times, in this blog series we'll delve into the general feel of each period, exploring why these trends existed and how they were represented. Although we'll cover each area in a sweeping way, we invite our readers to contribute their knowledge and insights to enhance our understanding of this sub ..read more

As consumers, we're increasingly aware of the impact our daily choices have on the environment. While many of us strive to use clean beauty products and recycle our beauty packaging, it's not always easy to do so. That's where Pact comes in. As a non-profit organization dedicated to reducing beauty and wellness packaging waste, Pact Collective is working to create systemic change in the beauty industry. In this post, we'll explore how SAPPHO is partnering with Pact to tackle makeup packaging waste, an important societal issue. We'll also take a closer look at Pact's innovat ..read more

Written by JoAnn Fowler, Founder  A Photoshoot: How to find a PFAS SAPPHO New Paradigm has been testing formulas and packaging for Organic fluorine (PFAS aka 'forever chemicals') in the United States, as it is the only lab available to do so. Because of this, we have not been able to participate in any government programs to assist Canadians in mitigating PFAS exposure. We took it upon ourselves to reach out to British Columbia Institute of Technology  (BCIT) and try to solve this problem. In early January, I met Dr. Lynch and the three chemistry students who were ..read more