Casinos are known for their glitz and glamor, but did you know that they also use fragrance to enhance the guest experience and increase profitability? It may seem like a small detail, but the scent of a casino can have a big impact on the overall atmosphere and how long patrons stay. Studies have shown that certain scents can increase feelings of relaxation and happiness, leading to longer stays and more money spent at the casino. For example, casinos use calming scents such as lavender or vanilla in areas where guests are likely to relax, such as the hotel lobby or spa. These scents can help ..read more

According to the Alzheimer’s Association, 5.7 million Americans currently live with a diagnosis of Alzheimer’s or another form of dementia, making the need for specialized memory care centers more crucial than ever. Memory care centers have proven effective in helping individuals with dementia and Alzheimer’s cope with their illness and live a fuller life. One of the tools influencing that success is a memory care scent program. A memory care scent program uses the powerful sense of smell, which connects to the limbic center of the brain where memories are stored. By connecting scent to memori ..read more

Using ambient scent to enhance the customer experience and influence consumer behavior has proven effective in several studies.  Here’s the noteworthy findings: Scent creates a positive first impression.  82% of shoppers spend more time in a space when it is pleasantly scented.  A pleasing aroma creates a lasting first impression the moment customers walk through the door. Scent increases browse time in the store.  According to a study conducted by Samsung, customers visit 3x more sections in a showroom when exposed to aromas.  The right scent can motivate consumers to ..read more

Funeral homes are providing new levels of comfort and support to grieving families through the use of ambient scent. Certain scents have been shown to have calming and soothing effects, and can be used to create a peaceful and comforting atmosphere. For example, aromas such as lavender and chamomile can be diffused with amazing effectiveness. Funeral homes are now incorporating a beautiful scent in chapels and common areas as a meaningful way of enhancing the atmosphere and providing a personal touch to the experience.  Furthermore, using scent creatively distinguishes your funeral home a ..read more

The sense of smell is often overlooked, but it plays a vital role in our daily lives. Not only does it allow us to enjoy the aromas of delicious food and fragrant flowers, but it also serves as a powerful tool for memory and emotion. Did you know that the part of the brain responsible for smell, the olfactory bulb, is directly connected to the hippocampus and amygdala, two regions involved in memory and emotion? This connection allows smells to have a strong influence on our memories and emotions. For example, have you ever walked into a room and immediately been transported back to a specific ..read more

Several case studies have been conducted to examine the impact of using scent marketing in a business. These studies have found that scent marketing can have a variety of benefits, including: Improved customer satisfaction: One study conducted in a retail store found that using a pleasant ambient fragrance led to an increase in customer satisfaction. Customers reported that the fragrance helped to create a more welcoming and inviting atmosphere, which improved their overall shopping experience. Increased sales: Another study found that using scent marketing in a restaurant led to an increase ..read more

A veterinary clinic can be a stressful place for those who work there. Taking care of sick or injured pets, calming their worried owners, and getting along with co-workers can be stressful for veterinary clinic staff. Stress can lead to errors which may affect your clinic’s quality of care, brand equity and even workplace satisfaction. Veterinarians – like many healthcare providers today – are discovering the benefits of scenting their workplaces. Scenting not only offers benefits for patients (pets) and their owners, but can help alleviate employee stress, making the workplace a calmer, healt ..read more

Ambient scent has been shown to have positive effects in a variety of industries. However, its impact in senior care is particularly noteworthy, as older adults may have a heightened sense of smell and a strong emotional connection to certain scents. In this article, we explore several case studies that have been conducted on the use of scent marketing in senior care facilities. One study conducted by the Sense of Smell Institute found that the use of lavender scent in the common areas of a senior care facility led to a significant reduction in patient agitation (especially Sundowning) and an ..read more

Marijuana smells can be repulsive for many people and often create a negative atmosphere in apartment communities. However, using strategic fragrances can help combat this unpleasant experience. By using a specially crafted scent with odor-neutralizers, you can significantly reduce malodors. This is especially important in high traffic areas, such as elevators and lobbies, where odors can build up over time. These crafted fragrances work by chemically breaking down the molecules that cause odors, effectively reducing offensive smells. Using high-quality ambient fragrances with odor neutralizer ..read more

Did you know that when guests enter your senior care facility that you have just 15 seconds to win them over? Read on to find out how scent marketing in nursing homes can help make a winning first impression in your facility. Research shows that the first few seconds of a shopper’s experience sets the tone for the overall perception. And during that quarter of a minute, your visiting seniors and their families are using their senses of sight, sound and even smell to gather information that informs their first impression of your facility. Given that you have just seconds to create a winning fir ..read more