Corporate events are a competitive arena, and organizers are discovering the power of scent marketing for creating an immersive and memorable experience for guests. Here’s a look at how commercial air freshener systems can elevate your event.  The human sense of smell can often be overlooked in favor of other senses such as sight and sound, but it is uniquely powerful in its ability to evoke certain moods and emotional states. It can also aid the process of memory making, helping to build strong associations that can greatly outlast those made from the other senses.  This offers hug ..read more

Woody fragrances are especially popular for use in retail scent machines at this time of year as we approach the colder months and the upcoming festive season. They are a diverse range of fragrances characterized by rich earthy aromas that can be at once comforting, luxurious and sensual.  Scent marketing is now considered to be an important part of the branding process, as the strong links between our sense of smell and the way that we process emotions and memories become better understood. Here is a guide to the woody fragrance family and the different ways that they can be used to enh ..read more

The relationship between smell and mood is well known. For example, soft floral scents such as lavender and rose are calming and relaxing, and woody fragrances such as patchouli and sandalwood are warm and sensual. Fresh citrus scents such as clementine and lemongrass are invigorating and uplifting, which is why they are often used in gym air scent diffusers. However, some interesting new research suggests that there may also be a fascinating relationship between our sense of smell and color perception. Neuroscience News reports that the study involved 24 adult women and men aged between 20 a ..read more

Creating a fresh and pleasant environment through the power of scent is now an essential concern for businesses such as retail stores, care homes and hotels. The right scent helps to build a welcoming atmosphere and it can also subtly customer behaviour and enhance the brand identity.  When it comes to deciding which scent might suit your business best, there’s plenty of choice to consider. One of the most popular options is a classic floral fragrance. There is a diverse range and they can be familiar and feminine, soothing, sensual and uplifting. Here’s a look at how to find the perfect ..read more

It is now expected that commercial spaces and care facilities such as gyms, hotels, and hospitals are not only visually appealing but that they also smell pleasant. The power of scent has really come to the fore as a marketing tool over the past few years, and quite rightly so. Fragrances are a key way of forming a positive first impression. Our sense of smell is directly linked to memory and emotional recall in a more profound way than other senses such as sight or hearing. We may forget a speech or a face after a certain amount of time, but a certain smell can instantly transport us back ov ..read more

It is now widely accepted that scent plays a much more central role in our emotions and memories than we might first assume. That’s why it’s so important to ensure that commercial spaces such as gyms, shops, offices, hotels and real estate smell pleasant and inviting. It helps customers to have a positive first impression and stay loyal to the business.  To help you make the best choice for your commercial scent diffuser, it’s helpful to understand the composition of a scent. The formula is made up of fragrance notes, sometimes also known as perfume notes. They come together in a harmoni ..read more

Businesses and brands are increasingly harnessing the magic of scent as a marketing tool. This is now regarded as an essential part of the immersive customer experience, as our sense of smell is incredibly powerful. In fact, a fragrance has an amazing ability to embed itself in our emotional memories in a way that other sensual experiences cannot quite equal. Finding the right fragrance is therefore absolutely key to using scent as a successful part of your business marketing strategy. A unique and pleasing aroma that the customer associates with the brand will help to build strong emotional ..read more

Our sense of smell is an often underestimated superpower. You probably don’t give much thought to the aromas that you encounter every day, from your morning cup of coffee to the scent of your favorite hand cream. However, the amazing abilities of our olfactory organ is not to be sniffed at. Here are six fascinating facts about our sense of smell!  There are more scent receptors in the brain than for other senses The olfactory bulb is a neural structure in the forebrain that interprets odors detected in the nose cavities. It has more direct connections to the other areas of the brain than ..read more

Schools and other educational institutions now regularly use commercial scent diffusers in classrooms and lecture theaters to enhance the learning experience. Previous scientific studies have already shown that smell can enhance the memory and help to clear the mind, and now some new research backs this up. The latest study was carried out at the University of California, Irvine, The Times reports. It found that a group of 43 people between the ages of 65 and 80 who were exposed to pleasant smells such as lavender, peppermint and rosemary for several months performed better in learning and me ..read more

Establishing a signature fragrance for your business is an excellent way to make a lasting first impression on your customers. Fragrances can evoke powerful emotional memories in a way that none of our other senses can reach. This helps to create a unique environment that will be much more easily recalled in the customers’ mind. For this reason and many more, the use of scent as a marketing tool is now seen as essential by a wide variety of businesses and organizations, including the healthcare sector, hospitality, retail, gyms, offices, real estate, educational institutions, and pet care ser ..read more