Multisensory marketing is a concept that has established itself as a leading technique for engaging with consumers and building brand loyalty. Traditionally, marketing and advertising has been dominated by highly visual and audible media, and the other senses of smell, touch, and taste have been largely neglected. However, brands with physical spaces are now having to work harder than ever to compete with encroaching dominance of online commerce, and this has led to the rise of the immersive and multisensory experience. This makes use of more than one or two of a customers’ senses to create a ..read more

Smells make a strong impression on us, and a bad odor can linger unpleasantly in the memory for a long time. No business can now afford to overlook any detail of their customer experience, but often restroom odors can be overlooked. No matter how regularly these areas are cleaned, they are prone to lingering unwanted smells. This can influence the attitude of both customers and employees to your business, making it a slightly less desirable place to be. A common strategy is to try to mask bad smells with air freshener, but this is a very temporary solution and is no longer considered to be sa ..read more

Scent marketing is now a popular strategy among retailers, as they seek to compete in an increasingly competitive arena. Research has shown that smell is a powerful tool to engage with human emotion and memory, and it can be used to subtly influence the behavior of shoppers.  Our sense of smell is the first of the five senses to evolve in the womb, and the only sense that is fully developed when we are born. It’s also processed differently by the limbic system than our other senses, and travels directly to the brain rather than the central nervous system. This is why we find certain smel ..read more

A study published in Current Biology has found that the pleasantness of certain smells is universal, and cultural or geographical background only plays a limited role in human scent perception. According to the study, the world’s favourite scent is vanilla, which has a comforting sweet and nutty fragrance.  This is particularly interesting news if you are looking for the perfect scent marketing solution, such as a commercial air freshener for a hotel lobby. International brands often deploy the strategic use of fragrance in their public buildings to create a memorable and welcoming atmos ..read more

In today’s competitive leisure and fitness arena, it’s essential to maintain a fresh and welcoming environment. One of the biggest challenges is keeping any unpleasant odors at bay, and ensuring that the whole gym smells clean and uplifting. Stale aromas can deter users, who may even decide to take their custom elsewhere.  Here are the top three offending odors that can spoil the ambience of a gym, and how they can be combated.  The stale sweat stench Gyms are naturally places where people get sweaty as they work out. This is the body’s natural cooling mechanism as the core temperat ..read more

The first hints of spring are in the air, with the promise of green shoots and longer warmer days to come. If you manage a retail space and use scent as a part of your marketing strategy, you may be starting to think about updating warm winter fragrances with some fresher spring scents. Why use a retail scent diffuser? An ambient scent in a retail store is not just about creating a pleasant environment for staff and customers, although of course it will certainly contribute towards this. The human sense of smell is powerfully connected to our emotional memories and it typically stays with us ..read more

First impressions are crucial in the competitive world of hospitality, and your guests should feel relaxed and welcome the minute they walk through the door. The atmosphere of the hotel lobby plays a key role in setting the tone for the entire visit, and this is not just down to the staff or decor alone, as important as these elements can be.  The power of scent is a potent tool in creating a memorable and positive customer experience. Here’s a look at the impact of choosing the right commercial air freshener for a hotel lobby, and how it can enhance brand recognition and emotional conne ..read more

The ambience of your home can play a significant role in the comfort and wellbeing of your pet. Beyond the basics of warmth and shelter, the aroma can help to calm and soothe an anxious animal and also freshen the air and remove unwanted odors. Here’s a guide to choosing the right scent for your home and your pet. Types of diffuser A diffuser can be something as simple as cotton wool dipped in essential oils, or a battery-powered device that is optimized for an even distribution of fragrance throughout the room. This will provide the most effective release of scent that will last for longer a ..read more

It’s crucial that healthcare and senior living environments are warm and welcoming places to live, work, and visit. One of the best ways to achieve this is through the power of scent. The right fragrance can positively impact on the mood and wellbeing of residents and ensure the continuing success of the facility. Here’s a guide to choosing an effective scent. Understanding how fragrances can impact on mood Essential oils have been used for centuries as a way of soothing and improving medical and psychological conditions such as arthritis, stress and dementia. The human olfactory senses are i ..read more

Gyms and wellness centers are places where customers seek to exercise, cool down, and take care of both their physical and mental wellbeing. It is a highly competitive sector, and now it is necessary to offer more than just state of the art facilities and a range of classes in order to stay ahead of the game. One of the most powerful ways to create a memorable experience is through the power of smell. This might seem to be a secondary consideration in a fitness facility, but in fact it can make a huge difference to levels of customer satisfaction and help the business to stand out from the re ..read more