Whenever comfort, focus, or relaxation is required in our day-to-day lives, the timeless advice is always the same: take a deep breath. That shows just how important scent is to perception and is why ambient scenting is becoming a must-have feature for the biggest names in modern business. Scenting Services for Businesses Our sense of smell is inherently tied to how we perceive locations, experiences, and so much more. For example, a nostalgic scent can instantly trigger a pleasant memory, and a subtle, elegant fragrance can set the tone for a high-end shopping experience. This connection mean ..read more

People tend to shop with their senses. They look at the packaging and product. If an item is meant to be soft, such as a blanket, they use their sense of touch. Sense of smell is also a major component of how a consumer shops. Imagine walking into a mall shop that sells makeup and not smelling perfume. Believe it or not, this is a marketing tactic. It doesn’t just work for places that sell perfume and cologne, either. How Scent Marketing Works Think about walking into a bakery. While they don’t bake for the sole purpose of scent marketing, the smell of freshly baked cookies and bread intrigues ..read more

No matter how intuitive or well-trained your customer service team may be, before that service has a chance to enter the equation, scent sets the scene. Those handful of moments are vital for easing into sales and connections, so when your clients take their first breath inside your store, office, or showroom, make sure it’s one that works for you by using professional scenting solutions. Their first impressions are going to be made before a single word is spoken, before signs are read, and even before they get a chance to look around – it’s a scent, and it’s also a subtle ..read more

Today, there are many different ways to market products and services to the average consumer. Appealing to the interests is only one strategy when it comes to successful branding efforts. Ambient scenting is a strategy that can be extremely productive to hotels, retail stores, and various commercial businesses. This is a process of diffusing a pleasant scent that becomes connected with the ambience of a specific location or brand. Some chain stores and hotels utilize ambient scenting to appeal to a designated audience or type of customer. This approach of scent marketing is often associated wi ..read more

Think about the last time you strolled into a store. Do you recall the scent wafting through the air? You might not remember that detail, but you may have walked back out with more merchandise than you intended to buy, simply because the store owner was using an effective marketing strategy: ambient scenting. Scientific studies have proven that people who are in an inviting retail space and smell an appealing scent (such as cinnamon or vanilla), they spend more time in that place. They also spend more money, and that’s great news for your cash register. Scientists and researchers are learning ..read more

Of all of our senses, smell is often the most underrated, yet it has a huge impact on how we view the world around us. The right smell can take an otherwise ordinary space and elevate it into one that is perceived as luxurious and high-end. Likewise, the wrong odor can instantly create a bad impression and leave your customers exiting your business before they even have the chance to make a purchase. The use of ambient scenting in the retail space is a critical element that many brick-and-mortar businesses are utilizing as a way to remain competitive in a cutthroat world where they are constan ..read more

Imagine the following scenario: You walk into a hotel lobby and indescribably feel just a little more at peace, a little more at home. If the hotel you are walking into is a multinational conglomerate, you may begin to associate that sense of smell with the hotel brand, leading you to feel more comfortable each time you walk into a lobby. This is by design. For decades, hotels and casinos have intentionally been scenting their facilities in order to evoke positive feelings and create signature smells that are designed to interact with your brain and encourage you to have more positive associat ..read more

Bread baking, freshly mown grass, flowery perfume. These scents are very often associated with pleasant thoughts of a favorite bakery, a summer afternoon, or a past lover causing us to inhale deeply while the smell conjures up long-forgotten memories. But why does scent seem to elicit such strong emotions? Scents can affect our work performance, behavior, and mood. Odors elicit responses because of our personal associations with them. An odor has an affect on us because we have associated that odor with a specific event. This is called associative learning – one event or object becomes linked ..read more

Scientific research has found that a human’s sense of smell is the most powerful of the five senses, capable of stirring memory and eliciting more emotions than any other sense that humans have. Studies have shown that humans have the ability to detect over one million different types of odors. Of course, some of these smells are extremely pleasant, some…not so much. What does this mean for you and your business? Odds are good that you have almost certainly not been adequately capitalizing on ambient scenting and the use of smells as a way of capturing the attention of your customers. Indeed ..read more