There are many benefits of leveraging scent in your business, yet it has been a marketing strategy that has been overlooked when it comes to business branding. Scent has a strong link to our emotions, creating a long-term influence to have your customers to engage with your business as well as building customer loyalty. Scent marketing allows businesses to build an emotional connection and value to their brand, elevating their décor with an olfactory logo. Find out other businesses has used scent to their advantage and to increase their revenue. Businesses that are benefiting from scent marke ..read more

Make any event memorable by adding the right touches to your venue, stadium or arena. Hotel Scents' scent diffusers use cold-air diffusion technology to provide powerful and efficient scenting solutions, an essential way to incorporate scent marketing through multi-sensory. The HVAC diffusers are ultra-quiet and are perfect for covering large areas up to 6,000 sq ft for any space or area! Benefits of scenting your live event Our commercial scenting systems delivers a seamless ambient scent without being too overpowering, elevating any experience to create a "Wow-Factor" within the a ..read more

As consumers are more focused on investing inn experiences over individual material items, now is the perfect time to revamp your airline’s in-flight experience! Today, major airlines like United, Virgin Atlantic, and Delta are among the carriers that incorporate branded scents to provide a more pleasant flight for passengers. Scent is our most powerful sense, and has the potential to make a lasting impression that encourages repeat business. Learn the benefits of using scent for your airline! Increase passenger comfort Flights are often cramped and offer little ventilation, making it even mo ..read more

Ready to level up your brand and delight your customers? The area of scent marketing requires attention to detail, customer research, and creating a unique strategy for your brand. Whether you’re in the retail or customer service space, learn our strategies to initiate your brand’s scent marketing playbook! 1. Brand identity: choose a signature scent Every brand needs an identity in the market for it to be identified and chosen by potential customers. When a signature scent is associated with your business, customers can instantly identify your brand by it scent, leaving a last impr ..read more

Most businesses aim to find ways to set themselves apart from their competitors and olfactory marketing is one way to use scent as a strategic branding tool. With scenting it is known to instantly create a memory bond through an emotional reaction, building a brand image and making a business more recognizable or identifiable. This scenting strategy is used to help brands grow their business and generate profits through scent marketing, to encourage the purchasing decision and creating a luxurious brand experience at the same time. Here are some tips t ..read more

When it comes to driving brand awareness it requires more than digital advertising and a strong social media presence—to convert prospects into buyers, multi-sensory marketing is way business owners can optimize their strategy to engage with your target audience offline and more into their brick-and-mortar. Multi-sensory experiences allow the consumers to engage with their senses in a tangible way of imprinting the brand in their memories without having an overwhelming effect. Learn how to leverage the senses to elevate the customer experience beyond just traditional ads and harness the ..read more

Much like wellness, your spa services and guest experience should be tailored to the individuals that seek your services. From building a strong staff to technology and making the space a bit cozier, optimizing your spa to better meet guests’ needs can help increase brand loyalty.  Research conducted by Spa Executive has found that 71% of customers reported that they feel highly dissatisfied with impersonal service experiences at spas—and 44% of those surveyed stated they are likely to return to the spa if the guest experience is highly personalized. View our guide below to hel ..read more

From easy, affordable upgrades to more involved renovations, there are so many ways to give your space a refresh and keep guests coming back. Whether you’re new to hosting and want to start strong or you’re focused on increased year-over-year bookings, our guide has you covered! 1. Take advantage of your slow season If you’re thinking of performing more intensive renovations, the best way to plan out your project is by first observing the lull of the season. When guest traffic slows down, make use of that time to give your interiors a makeover—HVAC, flooring, painting, or whatever may not be ..read more

  Kick off the school year with the ultimate fresh start: create an inviting atmosphere to welcome students with hotel-inspired fragrances by Hotel Scents. Adding aromatherapy is a great way to boost engagement from your students that can lead to increasing test scores while keeping your classroom smelling amazing. Scents for the Classroom Before campus is filled with excited faces ready for their first day, using a diffuser with one of the luxurious scents listed below is a productive way to disburse relaxation into your classroom. Find what works best for ..read more

Cold air diffusers are devices that disperse aroma by actively filtering the cold air in your space without leaving behind residue. Cold air diffusion does not dilute the scented oils and creates an ultra-dry mist to safely scent your space. This cutting-edge technology enables home and business owners to maximize scent coverage in their spaces with a more impactful scenting method. How cold air diffusion works Cold air diffusers work through a nebulization process that creates a fine, scented mist. They allow for scent coverage of very large spaces due to the micro-particles being ..read more