What does virtual reality smell like? Marketers (and the world) may soon find out "Adding olfactory experiences to VR could make the tech more believable and take it in entirely new directions - potentially opening up new and exciting opportunities for marketers." February 15, 2023 Webb Wright The Drum "As it stands, VR is primarily an auditory-visual experience. There’s an element of touch, too; … But what if we could smell virtual environments ..read more

Interview with Aaron Wisniewski "The Metaverse without scent would be like living in black and white" February 27, 2023 Brock Riney Emerging Technologies Podcast Brock Riney was joined by Aaron Wisniewski CEO of OVR Technologies on the Emerging Technologies Podcast to discuss the use of smell in VR.  ..read more

OVR Technology Announces ION 3 Wearable Scent Technology for XR Experiences "ION 3 is a wearable device that delivers up to thousands of scents using cartridges, and the delivery system is synchronized with the content users are viewing in VR, AR, and mobile or desktop computing devices" January 4, 2023 Eliane Fiolet Ubergizmo ..read more

CES 2023: Humanizing the Metaverse "From entertainment to health and wellness, the humanization of technical activations this year indicate a future metaverse that better overlaps with and compliments consumers’ physical lives and needs." January 6, 2023 Carla Calandra Wunderman Thompson "This year’s activations at CES reveal how brands can authentically incorporate physical concepts into the metaverse, making tech spaces and tools more accessible, immersive, and engaging for consumers and pointing to a future of liminal experiences ..read more

OVR Technology’s ION 3, A Digital Scent Wearable For VR, AR and Mobile "The annual Consumer Electronics Show in Las Vegas this week is going large on automotive, health, sustainability and human security tech." January 4, 2023 CTA press release Gadget "'CES is the world’s most exciting technology event, from startups in Eureka Park to global brands on the main stages,'says Gary Shapiro, president and CEO of CTA. 'Tech advances are helping to solve the world’s greatest challenges, and CES 2023 will set the agenda for the year ahead.' The CTA provided the following overview ..read more

New Smell Tech Could Make VR Therapies More Powerful "Here, we’ve rounded up eight of the neatest, most promising innovations of the bunch—and it was a quite a bunch this year!" January 10, 2023 Emily Matchar Smithsonian Magazine "Each year in early January, journalists, investors, startup founders and other tech-heads descend on a convention center in Las Vegas for the buzzing Consumer Electronics Show (CES). This year’s spectacle featured all the usual suspects—new electric vehicles, thinner laptops and bigger, better screens ..read more

Billboard’s Best of CES 2023 "Top trends Billboard spotted include major advancements in wireless electronics, including televisions, useful and lightweight VR and AR applications and devices..." January 27, 2023 Melinda Sheckells Billboard "While it’s impossible to see it all — and even more difficult to figure out what will actually make it into consumers’ hands — this comprehensive list represents the innovations Billboard loved best, that we think, in the short term or long term, will make our work better and our lives more enjoyable ..read more

CES 2023: These Are The Most Intriguing Gadgets We Saw In Las Vegas "The annual tech confab featured flying ATVs, diaper checking baby monitors, autonomous lawn mowers and more."  January 9, 2023 Shara Tibken Wall Street Journal ..read more

CES 2023 Wrap-Up: From Scented VR to Neural Earbuds, This Tech is Making the Metaverse More Real "By adding scent to these experiences, not only do you make them more immersive by increasing the sensory input, but you make them more meaningful" January 13, 2023 Natalie Huet Euro News "If the metaverse sounds like an empty buzzword to you, some of the technology showcased last week at CES, the world’s biggest tech fair in Las Vegas, can help bring it to life ..read more

Best of CES 2023: 30 Best New Products, Tech and Gadgets "Scent is so intrinsically tied to memory, we’re surprised no one’s attempted what OVR is doing with their first-of-its-kind scent wearable, an accessory meant to be used with VR and AR headsets." January 10, 2023 Sage Anderson Rolling Stone "We chose our CES 2023 award winners based on design, functionality and innovation, focusing on unique products that help solve everyday problems, upgrade our life, or push the limits of technology. Scroll through to see the companies and products that made our Best of CES 2023 list ..read more