Each hotel no matter how big or small has its own personality. Everything from where it is to how its interior décor is to what is their hotel fragrance, creates its brand identity. This identity is so strong that even when travelers stay there for just a few days, they remember their stay for years. If you are wondering how hotel smell can influence your business, here are four ways then can. Build a connection with your guests How your hotel smell can help you intrinsically connect with your guests. Smells can trigger happy memories and emotions and can influence the choices of your guests w ..read more

Many people fear going to hospitals because the smell triggers their most painful memories. This is why the hospital industry worldwide is looking for fragrance solutions for their premises so that patients and their families can feel more relaxed and stress-free during their stay in the hospital. Various studies have shown that there are many smells and fragrances that have health benefits by boosting mental health. Why Do You Need Aromatherapy in Your Hospital Aromatherapy is no longer considered a pseudoscience but a holistic healing method. This is why it is very important for the healthca ..read more

In today’s hospitality business sector, scent marketing is a popular term. It is actually the use of a strategically chosen fragrance diffused at customer touchpoints. When visitors are well taken care of in a hotel and made to feel at home, they are more likely to write a positive review and come again. So, hotel management always tries to spread a scent throughout the hotel by using their existing Heating, Ventilation, and Air Conditioning system (HVAC). Why do people book hotel rooms? Even if there are other, less typical reasons to stay at a hotel, most individuals do so to unwind or ..read more

Custom: The word defines itself very well, meaning something crafted especially for you. If we talk about fragrance, choose a custom fragrance that is a tailored-made perfume for you. We know that it takes a lot of time, but it will give you a unique personal identity with the perfume. That is the reason why big brands use custom fragrances for their brand awareness. Below, we have revealed why we choose custom fragrances over normal fragrances. Let’s dive into it: Olfactory memory You always want to make a long-lasting impact and have people remember you. Smell is one of our five senses that ..read more

“Wellnesses” is one of the main buzzwords in the hotel industry. Therefore, it makes sense that the usage of hotel fragrance is assuming its proper position as a crucial part of the modern hotel experience and that medicine. The use of fragrance to promote well-being and good health has lately been highlighted as a trend in hotels. The strength of fragrance It’s yet another strategy hotels are using to capitalize on scent’s allure. The smell is increasingly employed as a means of building a new multi-sensory engagement with customers, from zoning certain areas in hotels to creating a sense of ..read more

The scent is something that identifies your personality. When it comes to a brand or business scent is used to connect with customers. Most industries use it as their marketing strategy called scent marketing. In this post, we will show you how to create a signature scent. Have a look: Team up to create a unique scent. The first step is to understand the brand identity. Signature scents target a specific audience with a specific fragrance. We are pioneering in developing scent branding. It is a highly cultivated process that determines a company’s presence with a unique olfactive profile ..read more

Like any other industry, the perfume industry also follows trends. Fragrance and flavour fall out of favour or gain popularity as one trend replace another. So, what are the trends that will be popular in the coming years? Here are some of them. Individuality vs generic The perfume industry is a million-dollar industry worldwide and everything from body spray to Eau de Perfume is available for buyers. However, the trend that is going to be popular in the coming years is making an individual scent for oneself rather than buying what’s in the stores. People are even moving away from luxury perfu ..read more