Diesel’s return to the runway at Milan Fashion week had big expectations. This was Glenn Martens’ (Creative Director) first physical show for the brand, and having it come with a bang was practically a given. So it shouldn’t have come as much of a surprise for guests walking into the show space in Milan that the first thing they saw was a giant inflatable woman, lying on her stomach with her head resting on her hands and her rear end raised high in the air. The giant “sculptures” were based on 3-D scans of actual people, which were then reworked into inflatable designs. The aim was realism in ..read more

One of the most celebrated holidays in the world is upon us, and so we want to wish everyone a Happy Chinese New Year! We worked on a CNY project with the agency Future Fantastic – as we designed and produced a 15′ long golden tiger to be displayed in Westfield Santa Anita in the city of Arcadia, CA. The area has a strong and vibrant Chinese-American and Asian-American community and they wanted to show their patrons a beautiful space celebrating the “Year of the Tiger” with the inflatable being the focal point. Not only was the inflatable a fraction of the cost compared to a real gold st ..read more

Bloomin’ Brands, the parent company of Outback Steakhouse, Carrabba’s Italian Grill, Bonefish Grill and Fleming’s Prime Steakhouse & Wine Bar, have launched a new fast-casual chain in 2020 called Aussie Grill. It’s menu of burgers, sandwiches and salads is inspired by sister brand Outback Steakhouse, which they hope gives it a competitive edge in an extremely competitive space.       To help create a B-I-G presence for the 9 store openings they have planned for this year they came to Bigger Than Life to make their bull mascot into a giant inflatable to catch peopl ..read more

When Chimelong Group, the 3rd most visited theme park company in the world, planned to re-open their Safari Park post-pandemic, they wanted to do it in a BIG way. They had a vision for an inflatable balloon parade they wanted to be on par with US theme parks and that would truly captivate visitors’ imaginations.  Being based in China, there is no shortage of suppliers to build inflatable floats. But they simply couldn’t find anyone locally who could produce designs that would meet their creative standards and be on-par with what you would see in the ..read more

While events have been canceled and rescheduled for the foreseeable future, the good news is that they will eventually come back.  As an industry, we need to make sure that they come back B-I-G-G-E-R  T-H-A-N  E-V-E-R.  Nothing makes a more significant impact than giant inflatables, and we want to help you plan your post-COVID-19 events to make a HUGE splash. We have an in-house design team that is ready and willing to create 3D renders of inflatable ideas to sell them through to your clients, in-house team, boss, etc. Here are just a few mock-ups (see below ..read more

Outside of the four major sports leagues, most teams/organizations have very tight marketing budgets. When purchasing new assets like inflatables, they have to make sure they can get a lot of use out of them. When the San Diego Seals came to us, we knew they needed something beyond just “game day entertainment”. We created a one of a kind inflatable they could use a variety of ways. The piece we created for them was two units in one! Attaching via carabiners, the San Diego Seals interactive inflatable can be used together for one amazing activation, or separately for a multitude of application ..read more

In the world of experiential marketing, pop-up shops are all the rage. For web-based brands especially, they are a great way to get customers to experience their products in real life: touch fabrics, spray scents, try things on, etc. No brand knows this better than the millenial focused makeup company Glossier. They have executed multiple successful pop-up activations in the past, but for their Fall 2019 shop in Austin, TX they wanted to do something B-I-G. Something that would let their fans know where the shop was without any doubts, and so working with Bigger Than Life we produced 30 f ..read more

Headspace is on a mission to improve the health and happiness of America, one city at a time.  So, for their first event, they brought the best talent together to create an inflatable structure that could visually embody their positive energy.  After amonths-long collaborative effort between HELO (an experiential agency), Sebastian Kite (an installation artist) and Bigger Than Life, we were happy to launch “The Dot” this past weekend for the Headspace Healthy Happy America initiative. “The Dot” is where consumers could explore and play through an interactive series of rooms in t ..read more

As the temperature begins to drop and jacket weather is upon us we think back to the amazing summer we had here at Bigger Than Life. We helped produce a lot of fun inflatables for some awesome activations. Here is just some of the fun we had this past summer… Concerts We created half-a-dozen inflatables for J Balvin’s Arcoiris Tour which were some of our most technical pieces to date. We also got sign-off on our 1st inflatable project for the cannabis industry which was a promotional tour for the brand JAHLIBYRD with the band Common Kings. Pools It’s not summer unless you spend time in the wat ..read more