In the home services industry, pricing can often feel like a delicate balancing act. You want to stay competitive, but you also need to ensure profitability. If you’ve been struggling with this conundrum, it’s time to consider a strategic approach to raising your prices. This blog dives into a three-step guide that can help you navigate this process, providing a deeper understanding of why these steps are essential for your business growth. 1. Understand Your Value Recognizing the value of the services you provide forms the foundation of your pricing strategy. It’s not just about the cost of ..read more

In a world that is increasingly shifting towards digital, it’s essential for home services companies to adapt and thrive. If you’ve been relying on traditional marketing methods like radio ads and TV commercials, now is the time to venture into the vast digital landscape. This blog aims to give you the guidance and support you need, providing a deeper context into why it’s crucial to follow these steps as a home services company. Step into the Future of Marketing The digital space offers immense opportunities for business growth. By leveraging online platforms, you can reach a broader audienc ..read more

Nothing drives home improvement contractors crazier than low-quality leads. What do I mean? Getting leads in who are shopping prices, looking for one thing they could potentially get at a box store, or pitting 2-3 contractors against each other in the bidding process.   Better Quality Leads = Higher Average Tickets One of our kitchen remodeling companies was in this exact situation when they started with us… getting low-quality leads who couldn’t afford their services We worked with them to re-do their brand message, revamp their website, and overhaul their digital marketing to focus on ..read more

Home improvement contractors usually know 1 important metric – how far out are their crews booked? One recent client of ours told us they went from being booked out for about a week, which made scheduling and payroll nerve-wracking, to being booked out for 2 solid months. This massive change comes after just one month of working together and launching a new ads campaign across Google, Yahoo & Bing!   When DIY Fails… This particular client had worked with us in the past. But during COVID, he decided to try and save some money by managing his campaigns on his own instead. This seemed t ..read more

Let’s talk about AI. It’s kind of funny how suddenly everyone’s on the AI train, but here’s a fun fact: we’ve been using AI to help local home services companies grow for the last 15 years. AI itself is not new. There are parts that are new, and people like these new parts because they don’t like writing. But what we use AI for, at its core, is to help drive more leads for your business. That technology has been around for a while, and we’ve been using it the whole time we’ve been in business. And here’s the thing with AI: it’s only as good as the directions you give it. Garbage in, garbage o ..read more

I’ve got a question for you today. Let’s say I gave you the rights (and the budget) to advertise in an NFL stadium for a Sunday game. You get one of two options: you could have somebody run around the field one time with your banner, or you could have one person stand with your sign in one section of the stadium for the whole game. Which would you choose? Based on how a majority of people market their business, they’re opting for the guy running around the stadium. By spreading their ads too thin, they’re getting the same effect that this option would have: people get a glance, but no real im ..read more

If you’re a local business, you need a way to put your foot on the throat of your competitors and grow the way you want to. The best way to do that is to become a household name in your local market. 30 years ago, you might have been able to do that by buying some radio time and running a campaign on the air. But now, the way to grow your business is through digital marketing, and there are 3 key steps to thrive in the digital world: 1. Get Your Messaging Right. Every successful local business I’ve ever talked to had a unique way that they take care of and talk to their clients. The brand mes ..read more

If you’re a home service company, then today’s tip on maximizing the return on your ads is for you: keep your marketing close to home. Many businesses I’ve talked to have a very big service area–some live in big cities, or they live in small towns but try to reach every suburb in the area. But what we’ve found is that the closer to home you stay, the better your campaigns perform. Why is that? Two key reasons: The leads convert faster – the closer we stay to your area, the more familiar those leads are with your business. They’ve seen your trucks, seen your business, even driven past your of ..read more

Setting a record in year sales is no easy feat, especially given the up-and-down economy everyone has faced in 2023. In order to have a great water park season, you need lots and lots of teenagers to apply for staff jobs while school is still in session. You need parents and grandparents to buy tickets. Preferably season tickets. You need customers to spend money while they’re at the park. Oh, and some good weather doesn’t hurt either. So how did this client do it? By committing to a few key initiatives: #1 – Be Aggressive Early Opening weekend for the park is usually in late May. But you can ..read more

I get it, you’re a business owner. Maybe even a tradesman at heart. You know your business. You know how to take care of customers. And you know your industry. Marketing, on the other hand, you don’t feel so great about. Sitting through a meeting with your marketing person, and listening to reasons you don’t understand about tactics you barely understand, can feel incredibly frustrating. After all, marketing is how you grow your business. You need to understand enough to know WHY it’s working – or isn’t.   No More “I Don’t Understand” The first step in solving the problem is to ditch the ..read more